Rafeaa Shaikh, Digital Marketing Executive

Rafeaa Shaikh

Digital Marketing Executive

Homewide Llc

Location
United Arab Emirates - Sharjah
Education
Master's degree, Marketing And Business
Experience
5 years, 1 Months

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Work Experience

Total years of experience :5 years, 1 Months

Digital Marketing Executive at Homewide Llc
  • United Arab Emirates - Dubai
  • My current job since July 2023

Digital Marketing & Social Media:
Successfully drove conversions for BOSCH & BEKO products across Amazon, Google, Instagram, and Facebook through innovative digital marketing tactics.
Created brand and store awareness for Homewide showrooms and the authorized BOSCH Service center in the UAE using digital media and online ads.
Collaborated with the marketing team to generate strategies to optimize a 1.3 million budget for Homewide.
Produced creative digital content for upcoming sales, events, and calendars, including the Warehouse Sale for Bosch and Beko products.
Strengthened stakeholder relationships through collaboration with renowned brands such as Bosch, Beko, and Shark Ninja.
Formulated strategies for launching LinkedIn profiles and elevating the top management's visibility at MHAO Group.

COP28 Event Management - MAOTEX, MHAO Group:
Initiated and managed social media pages & handled content creation for online platforms. Took on exhibitor responsibilities, including footage shooting.
Conducted lead generation both onsite and offsite at the booth. Planned and executed events in collaboration with the marketing team. Collaborated with various stakeholders to ensure successful event execution.

Digital Marketing Executive at Nesto Management
  • United Arab Emirates - Sharjah
  • July 2021 to June 2023

Social Media Operations & Sales push: Managed content creation, posting, ad campaigns, and page administration across diverse verticals. Implemented digital strategies resulting in an 80% sales surge and a 70% growth in Instagram followers. Oversaw backend operations for the Inaam application and website.

Strategic Marketing & Content creation: Led planning for special campaigns, marketing activities, and digital initiatives. Contributed to content writing, proofreading, and the creation of customer survey forms catering to different verticals.

Product Promotion: Launched product promotions, uploaded flyers on websites, social media, and third-party platforms for enhanced exposure.

Customer Service Proficiency & Training : Resolved 400 customer calls, addressing queries and complaints. Managed Inaam application backend effectively and provided training for staff.

Marketing & Media Coordinator at Gala
  • United Arab Emirates - Sharjah
  • March 2022 to June 2023

Strategic Marketing Coordinator: Developed ideas, blueprints, and promotion strategies for PR, content, creative design, and social media. Led execution of product promotions and flyers on website and social media.

Digital & Social Media Specialist: Managed website backend, Google locations, and social media.
Successfully implemented digital strategies, driving a 90% rise in social media followers and a 150% growth in WhatsApp broadcast contacts.

Content Strategist: Contributed to content writing, proofreading, and video script development. Led creative strategy and digital media planning, engaging in collaborative sessions with top management for valuable insights.

E-Commerce graphics, PR & Influencer Management: Managed impactful store photography and video shoots for product & store promotion & e-commerce coordination on platforms like Talabat, El-Grocer, and Now Now with the photography team. Directed PR coordination with content writers, newspapers and collaborated with influencers for promotions.

Content Writer at Freelance
  • United Arab Emirates - Sharjah
  • February 2019 to March 2021

Content Writing & Creative Development

Education

Master's degree, Marketing And Business
  • at DSIMS
  • April 2019
Bachelor's degree, Business Management
  • at MMK College
  • April 2016

Specialties & Skills

Public Speaking
Social Media Marketing
Content Marketing
Marketing
Digital Marketing
Collaboration
Digital Marketing
Digital Content Creation
Management
Digital Media
Product Promotion
Content Writing
Social Media Marketing
Communication

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert
Hindi
Expert
Urdu
Intermediate

Training and Certifications

Digital Marketing (Training)
Training Institute:
iElevate
Date Attended:
June 2020
COP28 Event Execution (Certificate)
Date Attended:
December 2023