Rafiek Zaher Mohamed

Preparing a full marketing strategy for new food category & setting the necessary plans to execute and achieve identified organizational, marketing and sales short-term and long-term objectives & goals.
- Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
- Working with creatives in copywriting, design and layout to produce branded marketing materials.
- Complete the sales operational requirements by scheduling and assigning employees, contracting with distributors and following up on work results.

Description & responsibility:
- Establishes sales & Marketing department, pricing strategy and targeting segments for B2B & Modern Trade sections.
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- The conclusion of hypermarkets contracts.
- Implements sales programs by developing field sales action plans.
- Maintains sales volume, product mix, promotions and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Complete the sales operational requirements by scheduling and assigning employees; following up on work results.

Description & responsibility:
- Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
- Implements sales programs by developing field sales action plans.
- lead the direct sales and distribution.
- Maintains sales volume, product mix, promotions, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Complete the sales operational requirements by scheduling and assigning employees; following up on work results.

Achievement:
- Launching a new product (Talia Fresh Juices) and can make supply contracts for a lot of clients like (Marriott hotels, Starbucks) (clients of the market leader in this field) at 6 months.

Description & responsibility:
- Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
- Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
- Implements sales programs by developing field sales action plans.
- lead the direct sales and distribution.
- Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Complete the sales operational requirements by scheduling and assigning employees; following up on work results.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
- Contributes to team effort by accomplishing related results as needed.

Achievement:
- increase sales 100%.
- change the company rank at hyper one from 17 to 3 in 1st six months.
- at 2014 achieve the carrefour target in first quarter.
- launch a new product (monopoly deal) and make it one of the important games in Egypt in one year.
- launch a new Thailand brand (Tasia toys)

Description & responsibility:
- Responsible for managing a retail staff within a business. Coordinates the shipping of goods, sets up displays, and assists customers and staff during business hours.
- launch a new product ( HAYAH ) rice, sugar and legumes
- Implements sales programs by developing field sales action plans.

Provide team leadership and coaching
leading sales team contains of 6 members sale life, nun-life and medical insurance


Focus the team on the tasks at hand or the internal and external customer requirements

Coordinate team logistics

Communicate team status, task accomplishment, and direction

insurance sales

sales corporate medical insurance