Rafnas Rasheed

Led independent business operations and investment activities, maintaining active involvement in commercial decision
making, financial planning, vendor coordination, and client engagement during a planned transition away from full-time
corporate roles.
Role:
Managed independent business operations and personal investments, focusing on sales activities, financial planning,
pricing decisions, and customer engagement.
Evaluated commercial feasibility, pricing strategies, and risk considerations to support sustainable business decisions.
Coordinated with vendors, partners, and clients on commercial matters, negotiations, and ongoing business activities.
Ensured financial discipline and operational oversight across business activities throughout this period.
Maintained continuous professional engagement through business operations while taking a planned step back from full
time corporate employment.

Led the Lighting Divisions project sales operations, overseeing the complete lifecycle of large-scale architectural and smart lighting projects—from specification and estimation through execution and client handover. Worked closely with international lighting brands, consultants, contractors, and government entities to deliver commercially successful and technically compliant lighting solutions across Oman. Role: Directed project sales and business development activities for architectural and smart lighting solutions, managing an annual sales turnover of approximately 4.5M OMR. Led, mentored, and developed a 10-member sales and technical team, driving accountability, collaboration, and consistent performance. Drove profitability through specification-driven sales and value engineering, optimizing specifications while maintaining design integrity. Owned key account relationships across government, semi-government, and private sector clients, ensuring long-term partnerships and repeat business. Led negotiations, commercial discussions, and contract finalization for high-value lighting projects. Coordinated cross-functionally with estimation, design, procurement, and project teams to ensure smooth execution and client satisfaction.

Contributed directly to project sales and technical coordination for energy management and control system solutions,
working closely with clients, contractors, and internal teams. Built early expertise in specification-driven sales, system
integration, and client-facing technical engagement across commercial projects.
Role:
Managed front-end project sales activities by engaging with clients to understand requirements, recommend appropriate
solutions, and align systems with project specifications.
Owned technical-commercial discussions during pre-sales stages, addressing system capabilities, compliance, and
integration considerations.
Coordinated directly with contractors and internal teams to ensure proposed solutions were technically feasible and
aligned with project execution requirements.
Prepared and delivered solution presentations and system demonstrations tailored to client and consultant expectations.
Worked across integrated building solutions including lighting control, building management, and security-related
systems, developing a holistic understanding of smart infrastructure.
Built early competence in consultative selling, negotiation basics, and stakeholder management through regular client
interaction.