Raghav Khemka

Full-stack marketing build: Joined asfounding marketer to architect brand, GTM, and demand generation infrastructurefromzerofor a
public sectorfocussed data and AI solutions company serving US, UK, and European markets.
• Architected the companys brand foundation from zero, including positioning framework, brand narrative, verbal design
system, and visual templates now adopted as a self-service reference across all contributors and content formats.
• Built and implemented the GTM motion for 10+ product lines, developing the full asset suite including solution briefs,
datasheets, case studies, web copy, and email sequences to support sales and demand generation across each line.
• Influenced $4.435M in revenue and contributed to a $10M marketing pipeline through comprehensive sales enablement, GTM
strategy execution, and vendor partnerships with AWS and Carahsoft, amplifying commercial reach beyond direct outbound.
• Embedded AI tools across content, video, and campaign workflows, cutting asset production time by 50-70% and saving
$48K annually, while scaling LinkedIn following 2.7x to 24, 000 at a 16% average engagement rate and supporting 20+ events
across the US and UK.

First dedicated brand leadership role: Brought in to establish brand identity, content operations, and B2B marketing strategyfor a scaling
digital transformation startup.
• Spearheaded the full build and launch of the companys website, directing cross-functional teams across design, content, and
development to achieve a 180% surge in organic traffic and a 12% reduction in bounce rate.
• Formulated targeted B2B marketing strategies aligned with business objectives, orchestrating product launches and executive
summits that drove a 42% increase in sales lead conversion rates.
• Steered a cross-functional team of 6 across design, content, and product marketing functions, executing LinkedIn thought
leadership campaigns that boosted brand visibility by 12%.
• Elevated employer brand equity on key platforms by 0.25 stars through targeted employee advocacy and ORM initiatives,
while producing a comprehensive brand book adopted as the companys communication standard.

Strategicpivot: Transitionedfromfinancial services into creative strategy to build hands-on brand and marketing execution expertise via
ISB PGP (2022-2023).
• Devised and executed social media and influencer marketing strategies for D2C brands across activewear, beauty, and lifestyle
sectors, delivering a 10% sales uplift through 30-influencer Instagram campaigns.
• Launched a VC firms LinkedIn presence from zero, generating 15 investment leads and 8, 000 new followers within 3 months
through targeted content and engagement strategy.
• Secured 3 high-value client mandates generating INR 48L (AED ~209K) in revenue; implemented ATL/BTL campaigns for
Dot&Key, Welly, and SEEQ, increasing reach by approximately 40% and engagement rate by 2.5%.

Led the Trade Management Team with 5 direct reports, reporting to the Divisional Director. Secured a $5M annual revenue mandate
from a major hedge fund; reduced trade execution errors by 80%, saving ~$12K per error; automated P&L reporting saving 288
person-hours annually and cutting turnaround time by 60%; accelerated promotions for 3 direct reports by one year.