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rahul kumar kumar, Senior Media Analyst ( Agency

rahul kumar kumar

Senior Media Analyst ( Agency·Adsparkx media pvt. ltd.

India

Bachelor's degree, Commerce

Work experience

Total years of experience: 6 years, 8 months

Senior Media Analyst ( Agency

August 2024 - Present

Adsparkx media pvt. ltd.

Gurgaon, India

August 2024 - Present

Company industry:
Marketing

Digital Marketing Head, Agency Owner

October 2021 - Present

blvkmediaco

Gurgaon, India

October 2021 - Present

• Spearheaded targeted advertising campaigns for e-commerce, info product, and service-based companies, driving substantial revenue, achieving client objectives, and surpassing KPIs.
• Engineered lead generation strategies, boosting client acquisition by 25%.
• Led a high-performing team of digital marketers, fostering a culture of innovation, collaboration, and continuous improvement.
• Streamlined sales funnels and perfected onboarding processes for new clients, ensuring seamless integration and high satisfaction rates resulting in increased retention in clientele by 50%
• Ran and oversaw all ad campaigns for clients, managed client onboarding, and supervised lead generation campaigns for the agency, securing new business opportunities.
• Implemented data-driven decision-making processes resulting in significant ROI improvements for client campaigns.
• Established and maintained strong client relationships through effective communication and strategic guidance.

Company industry:
Marketing

Sr. Digital Marketing Manager

January 2020 - February 2021

brandingera

New Delhi, India

January 2020 - February 2021

profitability and revenue growth.
• Managed multiple campaigns, successfully penetrating new international markets for e-commerce clients.
• Experimented with innovative strategies, reducing CAC by 45% within six months and significantly improving profit margins.
• Implemented lead generation campaigns, collaborating with client sales teams to grow new admissions by 30% and maintaining a 3% conversion rate for verified quality leads.
• Designed and managed an affiliate/referral program, leading to a 3x increase in new business from referrals.
• Launched an e-commerce business in Europe and the USA, growing revenue from mid-five figures to seven figures within a year using diverse digital marketing strategies while maintaining profitability.
• Demonstrated leadership and team management skills, driving high-performance marketing teams.
• Excelled in client relationship management and onboarding expertise, ensuring high client satisfaction and retention.

Company industry:
Marketing

Performance Marketing Specialist → Sr. Digital Marketing Manager

March 2019 - February 2021

Brandingera

New Delhi, India

March 2019 - February 2021

Company industry:
Marketing

Performance Marketing Specialist

March 2019 - December 2019

brandingera

New Delhi, India

March 2019 - December 2019

• Oversaw performance marketing strategies and campaigns, driving client growth and profitability.
• Managed lead generation initiatives, collaborating closely with the sales team to optimize results.
• Conducted client onboarding, ensuring a smooth transition into marketing campaigns.
• Developed analytical skills in measuring campaign effectiveness and optimization techniques across digital channels.

Company industry:
Marketing

Affiliate Marketer and PPC/Media Buying Specialist

March 2019 - December 2019

OLYMP TRADE

Delhi, India

March 2019 - December 2019

• Leveraged advertising arbitrage to generate six-figure deposits for trading platforms.
• Innovated and executed new advertising techniques to maximize returns on ad spend.
• Analyzed market trends and audience insights to craft high-converting ad copy and creatives.
• Utilized A/B testing to optimize campaigns, resulting in a 20% increase in click-through rates.
• Managed multiple affiliate marketing campaigns simultaneously, ensuring timely execution and performance tracking.
• Established and maintained relationships with affiliate partners, enhancing collaboration and mutual growth.
• Utilized A/B testing to optimize campaigns, resulting in a 20% increase in click-through rates.
• Managed multiple affiliate marketing campaigns simultaneously, ensuring timely execution and performance tracking.
• Managed multiple affiliate marketing campaigns simultaneously, ensuring timely execution and performance tracking.
• Established and maintained relationships with affiliate partners, enhancing collaboration and mutual growth.

Company industry:
Hospitality & Accomodation

Education

Maharaja Agrasen Himalayan Garhwal University

August 2024

August 2024

Bachelor's degree, Commerce

India

Digital School of Internet Marketing

January 2020

January 2020

Diploma, Digital Marketing Certification,

India

Skills

LEAD GENERATION
Expert
LEAD GENERATION
Expert
SALES
Expert
SALES
Expert
ONBOARDING
Expert
ONBOARDING
Expert
ADVERTISING CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
BOOST (C++ LIBRARIES)
Expert
BOOST (C++ LIBRARIES)
Expert
BOOSTING
Expert
BOOSTING
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
INTEGRATION
Expert
INTEGRATION
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert