Marketing Executive
Design Creationz
Total years of experience :11 years, 9 Months
Career Accomplishments
1. Manages the Marketing, Social Media, PR and overall event related activities of the Heya Arabian Fashion Exhibition, a project of Qatar Tourism Authority organized by DCZ.
• Creates, manages and executes the marketing plan (print and digital) of the event while ensuring that the brand Corporate Identity is being followed.
• Manages the creation of the Social Media content calendar incorporating the key messages; scheduling specific posts with caption and photo selection.
• Manages the PR activities of the event in coordination with a PR agency. Coordinates with different stakeholders in creating and relaying the key messages of the entire event.
• Plans and sets the topics of the educational forums in the event and coordinates with key (local and international) personalities to be speakers.
• Directs the photo shoot and video shoot pre and during the event.
• Coordinates with partner institutions for the delivery of assigned tasks.
• Manages the Graphics and Design Team’s delivery of tasks pertaining to the marketing collaterals of the event.
• Creates script, talking points, voice over for the event.
2. Manages the social media handling of social media accounts for 4 brands:
a. Design Creationz (@dczstyle), 53K IG followers
b. QLabel (@qlabel.qa), 6, 366 followers
c. La Cremerie (@lacremerieqatar), 1, 832 followers
d. Maison de Joelle (@maisondejoelle.qa)
Other Tasks:
• Designs, manages and executes the overall marketing campaign tactics including, but not limited to: copy messaging; collateral design production; mailing schedules; mailing list segmentation; print and digital advertising campaigns; lead generation; e-mail marketing; outsourcing of projects with vendors; and survey execution.
• Collaborates with internal stakeholders on a regular basis to ensure product information is current and up-to-date for all promotions.
• Creates new marketing tactics or campaigns as necessary to increase sales for educational products.
Videos Produced:
Please visit Design Creationz’ YouTube page:
https://www.youtube.com/channel/UCT7zK3oWrFWitmuvit5l0NQ
Special Tasks:
• Spearheaded the marketing activities of a brand that participated in the London Fashion Week (2017 and 2018)
• Directed photo and video shoots for projects and activities
• Interviewed HE Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani for DCZ
• Worked with top social media (local and foreign) influencers in Qatar and International
Career Accomplishments
• Crafted marketing strategy for the major project assigned using social media, TV advertisements, press release, community immersion, and forums.
• Spearheaded the National Celebrations from 2013-2016 in Metro Manila as well as in the provinces with over 30, 000 participants which were attended by the President of the Republic of the Philippines and other dignitaries including Ambassadors of different countries.
• Spearheaded the project management of the annual national workshop for 150 participants from different organizations across the country that aimed to evolve these groups from simply spearheading advocacy- or charity-driven projects towards strengthening people-centered democracy and institutionalizing the power of solidarity to transform Philippine society. The work included the entire project cycle from conceptualization to evaluation and monitoring.
• Crafted the Project Brand and Marketing Strategy, General Guidelines, Application Form, and Project Protocol of the major project assigned.
• Spearheaded the transition of the project to a more community-based and organization friendly network that allowed more partnerships and collaboration between the government and the groups on the ground.
• Created the budgetary requirements for each spearheaded project and ensured its release.
• Spearheaded various socio-civic projects that caters the public in the lines of Education, Health, Livelihood, and Cultural Preservation among others. These projects were in partnership with the Local Government Units, leading television and print media, non-government organizations like Gawad Kalinga (the most trusted NGO in the Philippines), and others.
• Spearheaded forums/events that create awareness to the youth of the national issues and proposes solutions to these problems. Have spoken in these fora in the lines of Leadership, Environmental Preservation, Policy Implementation and Student Activism among others.
Career Accomplishments
• Events director and producer of national and international events which were attended by the President of the Philippines and other dignitaries, distinguished guests, and citizens of the country.
• Director and producer of videos about the national projects and accomplishments of different government departments.
• Coordinated with partner agencies, created the schedule, arranged the budget, and took charge of the overall production of the video from conceptualization to airing.
• All videos were aired on PTV4 and IBC (TV), national media channels in the Philippines, uploaded in the official Facebook page of President Benigno Aquino II and were used in the 2015 State of the Nation Address.
Prominent Documentaries/Videos Produced
• “Iskoolmates”, February 21, 2016
Please visit: https://www.youtube.com/watch?v=G_btkzXmM80&list=PLogMBc7vOosGTgFtGTAkxfioMtMAdCFCh
• “PTV Special Forum: EDSA 30”, February 24, 2016
Please visit: https://www.youtube.com/watch?v=do4az42Gtbc
• “Principled Diplomacy: Ang Polisiyang Panlabas ng Pilipinas” December 7, 2015
Please visit: https://www.facebook.com/presidentnoy/?fref=ts
• “TESDA: Trabaho. Edukasyon. Serbisyo. Dignidad. Asenso” November 30, 2015
Please visit: https://www.youtube.com/watch?v=xZ6W9sy-JkI
• “Tuwid na Daan, Tulay sa Kaulanran”, July 24, 2015
Please visit: https://www.youtube.com/watch?v=URNC5i_vxGE
• “Kalinga Para sa magsasaka: Kabuhayan at Kaunlaran sa Kanayunan”, August 2014
Please visit: https://www.youtube.com/watch?v=vaXRg6NJhbA
• Produced video materials for the State of the Nation Address (SONA) by President Aquino on July 27, 2015
Please visit: https://www.youtube.com/watch?v=JqrgsaF0RQY
• Produced video news materials for the Papal Visit in the Philippines during January 15-19, 2015
• Produced video materials for Gawad Kalinga, the most trusted Non-Government Organization in the Philippines.
Rationale The Master of Arts in Development Policy (MADEPOL) program was established to satisfy the need of present and future professionals, in both the public and private sector, to acquire an advanced knowledge of development issues viewed within the context of competing theoretical and policy perspectives. This need has been enhanced by the continuous demands in the public sphere to professionalize and democratize the process of formulating and implementing development policies, programs, and projects. The complexity of development issues and challenges at the local, national, and international levels demand a sophisticated understanding of a variety of tools and approaches. Confronting development challenges require a strong analytical capacity in framing public issues within the parameters of policy discourse, choice, and action. Given the strong focus on the study of development theory, public policy, political economy, development administration, and policy research methods, graduates of the program are expected to find employment in government, business, academe, development agencies, and non-government organizations. Objectives and Goals The general objective of the MADEPOL program is to integrate the systematic training in the conceptual and methodological tools of public policy analysis with the lessons and insights gained in the formulation, implementation, and monitoring of development policies, programs, and projects. In terms of the specific skills and competencies to be developed among the students, the program endeavors to accomplish the following goals: (1) to equip students with the conceptual skills in situating particular modes of development intervention within the framework of public policy discourse and action; (2) to provide students with the competency to see how development policies are generated as the end product of policy choice processes characterized by deliberation, contestation, and negotiation; and (3) to enhance the capacity of students to evaluate the gains and losses derived in the application of particular development initiatives.
This course aims to provide students with a systematic overview of the political world, with particular attention to the Philippine experience. It introduces students to the fundamental concepts, theories and methods in the study of politics. It also examines the structures, processes and environment that shape contemporary power relations and have a significant bearing on the practice of politics and governance.