Head of Partners and Alliances - Data & Insights
Apex Group
Total years of experience :16 years, 5 Months
in charge of managing all data and market research to enable sales and non sales people to generate more business from investment funds partners such as lawyers and auditors on a global scale. In depth usage of Saleforce, Power BI and other database and platforms to generate reports and dashboards and track the performance in terms of business development.
Developed, launched and managed the loyalty program of KFH Kuwait Finance House along with the technology and partnerships network for Credit Cards holders.
Revamped Ooredoo’s loyalty program branding, tiering and processes
• Managed all Commercial, Technical, Legal, Financial and Marketing aspects
of the Nojoom Rewards Program
• Onbarded new partners and developed the Earn model partnership scheme
shifting the loyalty program from a cost center to a profit center
• Developed Joint Marketing Plans and Co-branded Campaigns with strategic
partners in the market (Alshaya Group, Booking.com, Kuwait and Qatar
Airways, Burger King, IKEA, Landmark Group, MAF…)
• Launched Retention, Win-Back, Up-selling and Cross-selling initiatives in
coordination with Postpaid, Prepaid and CVM Departments
• Presented rewards program results, dashboards and roadmaps to CMO
• Increased Customer Satisfaction CSAT Index from 65% to 85% in 1 year
• Improved Loyalty Program Awareness from 35% to 52% in 1 year
• Won Best Telecom Operator Loyalty Program in the MENA Region by
Telecom Review 2020.
Managed the marketing team of the largest consumer electronics retailer in
Kuwait with over 300 global brands and 18 showrooms
• Conducted market research for new store openings and participated in
developing the centralized marketing and business expansion plan to KSA
• Created the yearly marketing budgets factoring advertising expenditures
combined with owned marketing channels suppliers support
• Developed detailed marketing plans for regional product launches, seasonal
and targeted campaigns
• Managed the advertising agency Impact BBDO ensuring cost effective media
Led the brand building and business development of two fine dining
restaurants, a casual dining outlet and a niche catering business
• Developed most advertising materials and communications in-house
(Menus, LTO Flyers, Table Tents, Press Ads, In-mall and In-store Branding)
• Developed effective marketing strategies using targeted communication
channels and tactics to attract specific customer segments and clientele
• Organized blog sessions and food reviews with live appearances on TV,
Radio, Newspaper and Magazines
• Planned and executed digital marketing activities including Web Banners,
Online Listings, e-Newsletters, Social Media posts, Email and SMS blasts
• Prospected all outlets private functions and outdoor caterings events
• Awards of Excellence in the Malaysia International Gourmet Festival and
“Best Middle Eastern Restaurant” Award by Time Out KL Magazine
Successfully implemented multiple projects for MNC Marketing departments
Banque Populaire des Caisses D’Epargnes (BPCE)
o Created the call centers sales processes for banking, savings, cards and
insurance products
o Organized the bank's legal and security committees for the certification of
the sales processes
o Implemented and monitored Key Performance Indicators (KPI) and metrics
to improve the performance of telesales agents
Carrefour
o Implemented a functional mapping for the product referential system
(articles, shops, pricing, suppliers)
Hansenet (Hamburg- Germany)
o Audited and Evaluated the CRM back-office of merging telecom operators
Diageo, France
• Developed event roadmaps with brand managers of LVMH and DIAGEO
• Created agency briefs and supervised the events for on-trade partners
, France
• Successfully deployed sales monitoring tools and dashboards
• Adroitly performed product catalogues, pricing and competitive intelligence