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Rami Shaker, Partner

Rami Shaker

Partner·Wasl

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 24 years, 1 months

Partner

January 2018 - Present

Wasl

Jeddah, Saudi Arabia

January 2018 - Present

Business Partner providing pivotal strategic and business development insight to enable continued growth and profitability focusing on wearable technology.
Working collaboratively with the CEO on the development of the strategic business direction, brand growth opportunities, and ensuring the required infrastructure and processes in place to maintain continued operational functionality.
Company industry:
Entertainment
Job role:
Management

Independent Consultant

July 2013 - Present

Wekan

Jeddah, Saudi Arabia

July 2013 - Present

Working as an independent consultant with different consulting firms and organizations.

Scope includes strategic planning for SMEs, projects managment and stakeholders engagement for government projects.
Company industry:
Business Consultancy Services
Job role:
Management

Partner & Board Member

January 2008 - Present

Ritix Group

Jeddah, Saudi Arabia

January 2008 - Present

Established and led the marketing and media group with no initial paid capital to achieve a valuation of multi million Saudi Riyal.
02/2020 - Present Consultant
• Led the group as Managing Partner until 06/2013 which consists of 4 main operating companies that generate more than SR 65m annually: Consulting; Investment; Film Production and LemonAct Activations. Responsibilities include setting strategies of business subsidiaries, negotiations with business partners, P&L projection & management, investment strategy, and risk management and shareholders management.
• Worked as a consultant with different government sectors such as Emarat Makkah and Ministry of Hajj through Ritix Consulting. Projects include the development of Emarat Makkah strategy, PMO, and executional programs.
• Remaining as active group Partner and Board Member providing input into corporate and business development strategies.
Company industry:
Corporate Management Office
Job role:
Management

Consultant

October 2018 - April 2019

Focus

Riyadh, Saudi Arabia

October 2018 - April 2019

Delivered multi-faceted consultancy services to the organisation and supported the Managing Partner to devise and execute a three-year business development plan and associated organisational infrastructure.
• Supported the delivery of specific projects including working as Engagement Consultant for the MOMRA
(Ministry of Municipal and Rural Affairs) project.
• Provided centralized communication conduit between the company and ministry stakeholders and managed
key deliverables with project consultants.
• Oversaw complete project lifecycles and monitored key milestones, budget controls, regulatory compliance
and issue resolution to minimize delivery impacts.
Company industry:
Advertising
Job role:
Management

Chief Strategy Officer

January 2016 - December 2017

PortRex Logistics

Jeddah, Saudi Arabia

January 2016 - December 2017

Leadership accountability for the creation and delivery of strategies and business plans to facilitate continued expansion within a competitive sector.
• Managed to transform the business from custom clearance to a wide range of logistics services.
• Devised and implemented business models, operating procedures, and an organizational structure based on data
driven insight to ensure required corporate and operational capabilities in place to achieve desired goals.
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

Consultant

December 2013 - December 2015

JIC

Jeddah, Saudi Arabia

December 2013 - December 2015

Worked directly with the CEO to create and implement optimal organisational structure and develop project initiatives to optimise ministry engagement and capacity.
• Liaised with international consultants to implement ministry stakeholder engagement strategies, project designs and models.
• Designed and directly manage key optimization projects which included:
o HRDF Project: SSI (Saudization through Social Investments) initiative design and delivered stakeholder workshops.
o MOL Sustainability Project: facilitate the establishment of a Sustainability Unit within the Ministry and took ownership of the project lifecycle from initial mapping and design through engaging with international consultants and different stakeholders.
o MOH: Managed a group of consultants to establish a research program for new diseases.
Company industry:
Business Consultancy Services
Job role:
Management

Consultant

January 2009 - June 2013

Ritix Consulting

Jeddah, Saudi Arabia

January 2009 - June 2013

Working as a consultant with the company.

Client and Projects:
Emarat Makkah (إمارة مكة) being part of a team who is working to translate
Emara vision into action through designing and managing different initiatives in partnership with private sectors. Scope include capacity building, change management, stakeholders engagement.
Company industry:
Business Consultancy Services
Job role:
Management

Managing Partner

January 2008 - June 2013

Ritix Group

Jeddah, Saudi Arabia

January 2008 - June 2013

Established and managed a group of companies in partnership with different experienced MDs. The group has been specialized in the marketing and media industries. In charge of leading the start-up process including business planning and deal negotiations with new partners for each new venture. Also responsible for the supervision of the financial operation and strategic planning of Ritix subsidiaries as CSO.

Highlights of the successful businesses that are operating to date with independent CEOs.

Lemonact Activation Co.
Established as a brand activation agency handling various international and local FMCG companies such as Unilever, Coca Cola, Goody, etc.

Ritix Production Co.
Established as a Saudi production company with over 15 years of experienced team in the market producing TV commercials, documentary films, and TV shows.

Media Venture Co.
Established as a media buying Unit (MBU) to help clients plan media channels for their marketing campaigns and buy cross- media advertising space such as TV channels, newspapers and outdoor.
Company industry:
Corporate Management Office
Job role:
Management

Head of Development

December 2006 - December 2007

Imdad

Jeddah, Saudi Arabia

December 2006 - December 2007

Led business and marketing development projects Key Projects

\[SPONSORSHIP RIGHTS\] - Sela Sports
o Developed financial plans that measure financial returns and profitability
o Developed sponsorships packages to Sela Sport’s partners (e.g. Pepsi, P&G, etc...)
o Managed sales agents “outsourced” to sell the rights

\[PEPSI CHALLENGE\] - PEPSI INT.
o Developed an integrated proposal for a brand activation concept that created a different brand experience
o Coordinated with third parties (TV production)

\[ELECTION CAMPAIGN\] - TEWAAFA
o Led an election campaign for AL BARAKA group through:
o Set short term and long terms objectives and strategy
o Developed a brand identity for the group
o Proposed different initiatives (e.g. workshops, research, strategic
partnership)
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Strategic Planner

April 2005 - November 2006

FullStop Marketing Communications

Jeddah, Saudi Arabia

April 2005 - November 2006

Responsibilities:
Handled a managerial position through initiating, leading & executing different projects in record-breaking time.

\[PLANNING\] Actively participated in developing Growth plan & strategy (5 years) with shareholders
o Initiated & conducted Corporate Performance Review
(Applying different KPIs & measurements modules) &
present it to shareholders

\[BUSINESS DEVELOPMENT\] Developed & executed new
business (clients) strategy & plan
o Managed consumers studies and category studies for
existing clients, new business initiatives and pitches o Developed & presented marketing communications
proposals for new business development (pitches)

\[ORGANIZATION DEVELOPMENT\] Led development of
internal processes & systems (quality assurance &
productivity)
o Actively participated in organizational restructuring

Clients' Experience:
P&G; ALJ; Saudi Post; Swatch; Abdullah Hashim (Honda); Farsi Group; UPC; Savola franchising; Eamar SEDCO; Alfozan group; Bafarat Group (Rana)
Company industry:
Advertising
Job role:
Marketing and PR

Account Executive/ Assistant Account Planner

September 2003 - March 2005

Focus EURO RSCG

Jeddah, Saudi Arabia

September 2003 - March 2005

Responsibilities:
Actively participated in setting integrated marketing communications strategies & plans with the account planner
• Developed presentations of marketing communications proposals for new businesses including brands, categories and consumers analysis
• Contributed to the overall goal of building clients’ businesses & identifying growth opportunities with existing clients and thus enhancing both the agency’s and client’s businesses
• Inspired and motivated the team involved in the business across agency disciplines (creative, media and production) to ensure optimal output
• Supervised and controlled enduring projects in an effective and profitable manner and ensured that all deadlines were met


Clients Experience:
Saudi Arabian Airlines (SV); SsangYoung motors (Chairman, Musso, Rexton); Budget rent a car; Hyperpanda & Panda Retailing; Azizia Mall
Company industry:
Advertising
Job role:
Marketing and PR

Assistant Brand Manager "INTERNSHIP"

June 2002 - February 2003

UNILEVER Arabia

Jeddah, Saudi Arabia

June 2002 - February 2003

Actively participated in launching a new product (Dove Shampoo) across GCC through helping the brand manager:
o Led brand activation & sampling with agency
o Led PR activities with agency
o Sales monitoring & analysis
Company industry:
FMCG
Job role:
Marketing and PR

Grader in Marketing Department

October 2001 - December 2001

King Fahd University of Petroleum & Minerals (KFUPM)

Eastern Province, Saudi Arabia

October 2001 - December 2001

- Gradeing undergraduates exams
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Assistant supervisor

September 2001 - December 2001

Saudi Society for Technology Development & Transfer

Eastern Province, Saudi Arabia

September 2001 - December 2001

•Design database of society members
•Coordinate and follow up with the society’s members to arrange for meetings
•Fill & update the database
Company industry:
Public Administration
Job role:
Other

Project Leader (Summer Job)

June 2001 - September 2001

NAFT Services Company

Jeddah, Saudi Arabia

June 2001 - September 2001

•Design new collection system for credit sales
•Set an integrated incentive program for the credit sales
Company industry:
Oil & Gas
Job role:
Support Services

Education

King Fahd University of Petroleum & Minerals (KFUPM)

August 2003

August 2003

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 2.6 out of 4

GPA (point): 2.6 out of 4

Al Faisal High School

June 1998

June 1998

High school or equivalent,

Saudi Arabia

Skills

Job Design
Expert
Job Design
Expert
Integrated Marketing
Expert
Integrated Marketing
Expert
Media Production
Expert
Media Production
Expert
Motors
Expert
Motors
Expert
Output
Expert
Output
Expert
Microsoft Office Programs (Excell, Powerpoint, etc...)
Expert
Microsoft Office Programs (Excell, Powerpoint, etc...)
Expert
marketing communications
Expert
marketing communications
Expert
marketing strategy
Expert
marketing strategy
Expert
management consulting
Expert
management consulting
Expert
program management
Intermediate
program management
Intermediate
project planning
Intermediate
project planning
Intermediate
Job Design
Expert
Job Design
Expert
Integrated Marketing
Expert
Integrated Marketing
Expert
Media Production
Expert
Media Production
Expert
Motors
Expert
Motors
Expert
Output
Expert
Output
Expert

Languages

Arabic
Native Speaker
English
Expert

Memberships

Injaz (member of Junior Achievement Org.)

Being part of the committee to challenge the organization’s initiatives and KPIs include fund raisin

January 2011