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Ramy Khalifa, Head of Commercial

Ramy Khalifa

Head of Commercial ·Teela & Beyreck Fashion Brands

Egypt

Bachelor's degree, Accounting

Work experience

Total years of experience: 20 years, 6 months

Head of Commercial

October 2025 - March 2026

Teela & Beyreck Fashion Brands

Cairo, Egypt •Hybrid

October 2025 - March 2026

• Led commercial operations across retail, e-commerce, and manufacturing, driving structured revenue growth
• Scaled both brands to ~1M EGP monthly revenue through pricing, assortment, and channel optimization
• Designed SKU architecture, pricing frameworks, and demand planning improving margins and sell-through
• Re-established manufacturing operations and aligned production with demand forecasting
• Implemented KPI-driven governance frameworks enhancing performance visibility and execution discipline
• Ensured cross-functional alignment across marketing, supply chain, and operations
Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Head of Growth (Consulting Engagement)

August 2025 - October 2025

Nawah Techs

Jeddah, Saudi Arabia •Remote

August 2025 - October 2025

• Delivered ~40% revenue growth across B2B and B2C channels through structured commercial execution
• Improved acquisition efficiency, reducing CAC and enhancing conversion and retention
• Designed data-driven go-to-market strategies improving revenue quality
• Reduced operational costs by ~20% while improving scalability
• Implemented KPI dashboards and reporting frameworks
Company industry:
FMCG
Job role:
Information Technology

Regional Head of Commercial & Operations

July 2024 - August 2025

Womniz

Jeddah, Saudi Arabia •Hybrid

July 2024 - August 2025

• Led marketplace and retail commercial performance across multi-category ecosystem
• Expanded vendor network to 150+ partners, increasing assortment depth by ~60%
• Improved platform performance by ~35% through pricing and merchandising optimization
• Built vendor onboarding and performance management frameworks
• Executed omni-channel strategies integrating marketplace and retail
Company industry:
Internet & E-commerce
Job role:
Information Technology

Head Of Ecommerce

June 2023 - July 2024

Al Safy Group

Cairo, Egypt

June 2023 - July 2024

• Delivered ~20% revenue growth through e-commerce commercial optimization
• Managed pricing, promotions, product performance, and digital sales operations
• Improved fulfillment efficiency by ~15% through supply chain alignment
• Enhanced customer journey, conversion rates, and retention
• Implemented KPI tracking and reporting structures
Company industry:
Retail & Wholesale
Job role:
Information Technology

E-Commerce & Business Development Senior Manager

December 2020 - June 2023

Classera

Jeddah, Saudi Arabia •Hybrid

December 2020 - June 2023

• Supported ~30% expansion across GCC markets through structured commercial initiatives
• Managed B2B and B2C channels aligning offerings with market demand
• Improved conversion and engagement through CRM and funnel optimization
• Strengthened KPI tracking and reporting accuracy
Company industry:
Training & Education Center
Job role:
Information Technology

Senior Corporate Sales Manager

February 2017 - April 2019

Jumia

Cairo, Egypt

February 2017 - April 2019

• Managed enterprise marketplace accounts driving revenue growth
• Expanded vendor base and improved assortment depth
• Optimized pricing, promotions, and seller performance
• Coordinated with logistics to improve delivery and customer experience
Company industry:
Internet & E-commerce
Job role:
Sales

EARLY CAREER & FOUNDATIONAL EXPERIENCE

November 2003 - September 2016

Multiple Companies

Cairo, Egypt

November 2003 - September 2016

Built a strong commercial and operational foundation through progressive roles across sales, business development, and customer management within structured corporate environments.

Career progression includes:
• Jumia - Egypt
Corporate Sales Manager
02/2012 - 04/2014
• Raya CX (Microsoft Partner - GCC, UAE)
Corporate Sales Manager
07/2008 - 01/2010
• Misr Al Andalous Travel - Egypt
Sales Operations Manager
02/2010 - 01/2012


• Moment of Egypt Travel - Egypt
Tourism Manager
05/2014 - 09/2016
• Tahrir Press - Egypt
Customer Relations Executive → Senior Executive → Manager
03/2005 - 06/2008
• Ameco Tech - Egypt
Sales Representative → Sales Team Leader
11/2003 - 01/2005

Developed core capabilities in:
• B2B sales and account management
• Customer acquisition and revenue generation
• Operational coordination and service delivery
• CRM and customer experience management

This foundation supported progression into senior commercial and omni-channel leadership roles across Egypt and GCC markets.
Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Education

Banha University

April 2009

April 2009

Bachelor's degree, Accounting

Egypt

Skills

B2B eCommerce
Expert
B2B eCommerce
Expert
Presentations
Expert
Presentations
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Negotiation
Expert
Negotiation
Expert
E commerce
Expert
E commerce
Expert
Management
Expert
Management
Expert
Business Development
Expert
Business Development
Expert
Marketing
Intermediate
Marketing
Intermediate
key account management
Expert
key account management
Expert
negotiation
Expert
negotiation
Expert
partnerships
Expert
partnerships
Expert
e-commerce management
Expert
e-commerce management
Expert
commercial planning
Expert
commercial planning
Expert
Team Management
Expert
Team Management
Expert
Leadership
Expert
Leadership
Expert
International E-commerce Management
Expert
International E-commerce Management
Expert
COMMERCIAL DEVELOPMENT
Expert
COMMERCIAL DEVELOPMENT
Expert
ANALYTICS
Expert
ANALYTICS
Expert
DECISION MAKING
Expert
DECISION MAKING
Expert
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Expert
VENDOR MANAGEMENT
Expert
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
Sales
Expert
Sales
Expert
Tourism
Expert
Tourism
Expert
Customer Service
Expert
Customer Service
Expert
Management
Expert
Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Sales management
Expert
Sales management
Expert
Operations
Expert
Operations
Expert
Business Development
Expert
Business Development
Expert
Business Planning
Expert
Business Planning
Expert
problem solving
Expert
problem solving
Expert
marketing strategy
Intermediate
marketing strategy
Intermediate
operations management
Expert
operations management
Expert
operation
Expert
operation
Expert
market research
Expert
market research
Expert
supply chain management
Intermediate
supply chain management
Intermediate
digital marketing
Intermediate
digital marketing
Intermediate
E-commerce
Expert
E-commerce
Expert
strategic planning
Expert
strategic planning
Expert
commercial
Expert
commercial
Expert
E commerce
Expert
E commerce
Expert
Project Management
Expert
Project Management
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Presentations
Expert
Presentations
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Negotiation
Expert
Negotiation
Expert

Social profiles

Languages

Arabic

Expert

English

Expert