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Ramy Nadim, Head of Marketing & Business Development

Ramy Nadim

Head of Marketing & Business Development·Yup Africano

United Arab Emirates

Master's degree, Marketing And Advertising

Work experience

Total years of experience: 14 years, 9 months

Head of Marketing & Business Development

November 2019 - Present

Yup Africano

Dubai, United Arab Emirates Remote

November 2019 - Present

 Strategic Leadership: Engineered the companys long-term roadmap and quarterly business pivots to ensure a
sustainable competitive advantage.
 Revenue Growth: Identified and secured high-level partnerships and global investor relations to expand the
service footprint across the GCC and East Africa.
 Brand Direction: Directed high-fidelity 4K digital content and documentaries to position the brand as a leader in
luxury safari and travel.
 Performance Optimization: Developed rigorous KPI frameworks and data-driven insights to maximize
marketing ROI and team efficiency.
 Executive Oversight: Led cross-functional teams and customer journey mapping to ensure service delivery
exceeded international client expectations.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Senior Marketing Supervisor

August 2019 - November 2019

McDonald’s (Al Mana Group)

Doha, Qatar

August 2019 - November 2019

 Branch-Level Marketing: Orchestrated localized marketing initiatives for individual outlets, optimizing in-store
visibility and driving measurable increases in daily footfall.
 Retail Excellence: Managed the execution of Point of Purchase (POP) materials and digital menu board
transitions to ensure 100% alignment with national promotional cycles.
 Operational Integration: Collaborated directly with Restaurant Managers to synchronize local store marketing
(LSM) with inventory levels and peak-hour staffing.
 Global Brand Compliance: Audited branch-level execution to ensure strict adherence to international
McDonalds brand standards and customer experience protocols.
 Campaign Localization: Tailored nationwide digital and physical offers to suit the specific demographics of high
traffic branch locations across Qatar.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Senior Marketing Executive (Marketing lead)

April 2017 - August 2019

Talabat Qatar

Doha, Qatar

April 2017 - August 2019

 Managing the Key strategic partners program (KSP).
 Developing advertising opportunities partners.
 Writing and distributing press releases to media channels.
 Planning and managing company events.
 Securing sponsorship to assist with the publicity and funding of marketing projects.
 Build strategic relationships and partner with key industry players, agencies and vendors
 Developing and managing advertising campaign, and evaluating them
 Monitoring and reporting on competitor activity.
 Contributing to and developing long-term marketing plans and strategies.
 Managing annual budget as well as being in charge of marketing budget and allocate/invest funds wisely
 Support the regional marketing department.
 Managing the production of marketing materials, including leaflets, posters and flyers.
 Ensure efficient communication of marketing activities to sales team.
 Maximize company product offerings, and working on new acquisitions.
 Responsible for maintaining brand standards on websites and all other communications.
 Deploying successful marketing campaigns and own their implementation from ideation to execution.
 Identifying new customers and building brand awareness and positioning.
 Regular planning meetings and proposal development with partners.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Senior Business Development

September 2015 - March 2017

Nehmeh Corporation (Marketing Department)

Doha, Qatar

September 2015 - March 2017

- To follow up marketing campaigns and events to generate prospect leads by telephone, identifying and qualifying opportunities for new business
- Data ownership (maintenance and communication of agreed data standards, on-going data cleansing, data transformation and loading and regular monitoring of data quality)
- Issuing and monitoring of customer surveys
- Support our client with the continuous development of the system for our industry, to ensure it keeps in step with the evolving business needs
- Analysis of CRM Salesforce data to help inform our decision making process
- To identify business opportunities and increase the activity of our sales team in the field with high quality face to face appointments and the obtaining of live opportunities into the office via post or email
- Support the day to day processes and admin of the marketing and sales departments
- Helping in all marketing duties as a part of the marketing team
- Assist in social media marketing planning and execution
- Responsible of Email marketing campaign planning, execution and tracking
- Create, deliver, edit, and optimize marketing materials.
- Ensure that messages are supportive of and consistent with marketing strategies.
- Work with manager and business units to determine event budget and manage expenses to that budget.
- Manage co-sponsored events to promote and generate leads via research papers and webinars.
- Seek potential sponsors for generating sponsorship revenues sponsoring various marketing promotions and events through the year.
- Explore Tie-up / business development opportunities with major community groups and various organizations in Qatar weather private or government sectors.
- Coordinate weekly communication email campaigns on customer projects.
- Work with internal graphic designer to help create artwork and content for all online Lead Generation campaigns.
- Assist in the design creation of new email and landing page templates.

Company industry:
Industrial Production
Job role:
Sales

Senior PR Executive / Social media Communicator

September 2014 - September 2015

Network for Advertising and Events

Doha, Qatar

September 2014 - September 2015

Social Media Communicator:

-Setting up Social media accounts ad maintaining daily activities.
-Developing content for posting in all designated social media outlets.
-Defining and executing social media strategies.
-Provide relevant daily content and monitoring relevant conversations.
-Reporting and monitoring all scheduled posts.
-Keep an eye on pages and accounts, and engaging with the public.
-On site posting for all kinds of activations and events.
-Giving Training sessions and putting the material to be used.
-Help in designing graphics to be used for social media usage.
-Creating new ideas to promote for the team.

Senior PR Executive:

- Planning, developing and implementing PR strategies;
- Liaising with colleagues and key spokespeople;
- Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
- Researching, writing and distributing press releases to targeted media.
- Collating and analysing media coverage.
- Organizing events including press conferences, exhibitions, open days and press tours.
- Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
- Fostering community relations through events such as open days and through involvement in community initiatives.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Manager

October 2013 - September 2014

GBC (Global Bridge Communication)

Cairo, Egypt

October 2013 - September 2014

 Strategic Client Presentations: Delivered high-impact presentations to C-suite executives and stakeholders,
effectively showcasing organizational capabilities to secure new business.

Company industry:
Marketing
Job role:
Marketing and PR

Public Relation representative & Media Specialist

January 2012 - October 2013

SI Technologies

Cairo, Egypt

January 2012 - October 2013

- Bringing in new business opportunities
- Gain understanding and support for clients as well as to influence opinion and behavior.
- Use all forms of media and communication to build, maintain and manage the reputation of their clients.
- Organizing events including press conferences, exhibitions, open days and press tours
- Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email.
- In addition to taking care of all media roles in the company, from putting the plan (Story board) till execution and directing.
- Working as Portal Admin (New Role)

Company industry:
IT Services
Job role:
Marketing and PR

Hospitality Sales Representative

September 2011 - January 2012

ACT company

Cairo, Egypt

September 2011 - January 2012

- Organizing all Customers inquiries.
- Attending team meeting and sharing best practice with colleagues.
- Building Customer relation and Strengthen his relation with the company.
- Cold calling to arrange meetings with potential customers to prospect for new business.
- Mixing the role of Sales and Public relation, to enhance company relation with the customer (relationship building).
- Gaining a clear understanding of customers businesses and requirements.

Company industry:
IT Services
Job role:
Sales

Education

South Creek University

January 2017

January 2017

Master's degree, Marketing And Advertising

United States

EGYPT

January 2010

January 2010

Bachelor's degree, Radio And Television

Egypt

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Training
Expert
Training
Expert
Advertising
Expert
Advertising
Expert
radio and tv
Expert
radio and tv
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Public Relation
Intermediate
Public Relation
Intermediate
ADVERTISING
Expert
ADVERTISING
Expert
BROADCAST
Expert
BROADCAST
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DESIGN
Intermediate
DESIGN
Intermediate
EDITING
Intermediate
EDITING
Intermediate
GRAPHICAL USER INTERFACE
Intermediate
GRAPHICAL USER INTERFACE
Intermediate
MARKETING
Expert
MARKETING
Expert
Marketing Mix
Expert
Marketing Mix
Expert
radio and tv
Expert
radio and tv
Expert
Advertising
Expert
Advertising
Expert
Training
Expert
Training
Expert
Digital Marketing
Expert
Digital Marketing
Expert
ACCOUNT DEVELOPMENT
Intermediate
ACCOUNT DEVELOPMENT
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT PLANNING
Intermediate
EVENT PLANNING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
ACCOUNT DEVELOPMENT
Intermediate
ACCOUNT DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CROSS FUNCTIONAL PROJECT MANAGEMENT
Intermediate
CROSS FUNCTIONAL PROJECT MANAGEMENT
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MASS COMMUNICATION
Intermediate
MASS COMMUNICATION
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Arabic
Expert
English
Expert
French
Beginner
Russian
Beginner

Memberships

Resala

PR

January 2012

Training and Certifications

Certifications
Media Production
Advanced Negotiation
Cross-Cultural Leadership
Leadership Training: Certified TOT (Training of Trainers)
Broadcast & Media: Radio Presenter
TOT
Sep 2012

Training
Radio Presenting Monte Carlo
Monte Carlo Radio Station France
Jul 2009

Hobbies

  • Music, Sports, Riding Horses,,
    Latin Dancing