Regional Marketing Director
iflix
Total years of experience :19 years, 8 Months
Driving iflix’s activity in MENA markets. Focusing on the delivery of SVOD experience and partners performance. Lead the regional marketing function in spearheading distribution growth strategies in MENA with full budget responsibility. Launched brand and content marketing in MENA region.
Identify, create and evaluate strategies to promote the company’s services and products and increase awareness.
• Build a firm marketing Strategy
• Apply and develop strategies, ensuring the increase of reach and awareness.
• Monitoring channel presence and tracking channel & competition media presence through media and qualitative monitoring & maintaining monthly reports.
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the websites/mobile and online presence (SEO, SEM, GD and SM)
• Manage sponsorships and advertising deals
Drive the business from marketing aspects, handling special projects on Mobile Services. In addition to Market development strategies.
• Build a firm marketing Strategy
• Managing the entire product line life cycle from strategic planning to tactical activities.
• Monitoring channel presence and tracking channel & competition media presence through media and qualitative monitoring & maintaining monthly reports.
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the Relation with Clients - joint marketing activities
• Manage the websites and online presence & of both stations on a regular basis
• Negotiating agreements with suppliers and Partners and making sure the company gets the ROI of the deals.
• Manage sponsorships and advertising deals
• Building new Business models and tracking it’s ROI
• Guides the relation and activities between different subs of the project (TV, Web, on ground activities)
• Manage all external and internal communications including websites, PR, press releases, interviews and intra-company distribution of information
Initiate and drive the marketing strategies of the Mobile Communications Business (Windows Mobile) within the GCC region which includes UAE, Bahrain, Qatar, Oman and Kuwait.
Business and marketing leadership. Responsible to track revenue and marketing expenditure as well as long-term growth of the MCB business group within the region.
Functional marketing leadership. Supports and executes marketing campaigns both internally within Microsoft and externally with Retail partners, distributors, OEMs and Mobile Operators.
Business Development: Lead the strategic partnerships / alliances with Retailers, Distributors, OEMs and Mobile Operators around the MS propositions and Services.
• Build Gulf MCB marketing infrastructure and retail programs to reach “Good State”, drive Windows Mobile sales and win in the retail space
• Manages the MCB GCC marketing budget and ensures effective marketing spend
• Executes MCB retail programs and execution across the GCC
• Utilize content, tools and up-to-date information from MCB Corp to land best-practice scenarios in GCC
• Owns the market share growth of Windows Mobile within GCC per the guidelines in the MCB MEA business plan
• Leads multi-country MCB campaigns and other activities focused on end-user experience.
• Drives competitive strategy and is responsible for market understanding and initiatives required to guarantee MCB success.
• Represents MCB GCC strategies, execution and budgets
• Proves sub-industry expertise and correlated skills required for MCB to flourish
Assumed management responsibilities, which included coordination and direction of all marketing efforts, proactively working with product managers to forecast and develop long-term marketing strategies to meet goals and objectives. Anticipating and creating objectives oriented operational plans to execute brand strategies and achieve brand objectives in the market. Understanding and influencing the needs of market and trade in a way that will allow the company to effectively implement trade & customer plans, achieve their objectives & develop the business.
• Ensure achievement of budgeted Market Sales, Shipments, Brand profitability and inventory levels by brand for all company portfolio.
• Achieve Distribution objectives across all Channels through promotional plans & set priority by brand.
• Develop and agree annual Operational Plan covering monthly promotional calendar with supplier team.
• Set promotional cover priorities based on distribution/ display objectives by brand.
• Work with sales force to ensure objectives are met implementation as per Cycle priorities.
• Maximize return on investment on trade promotions & visibility agreement with trade.
• Manage & report all relevant brand spends and ensure to keep within Budget to achieve objectives on monthly basis.
• Developing a deep understanding of the Market and company trade audience through analysis and research
• Creating a trade marketing strategy, in conjunction with the Network Sales directors
• Enhancing the brand position of products to the trade audience
• Budget management
• Represent the business through media
• Present the company in Arabic/English media interviews (TV and Magazines)
• Briefing and managing agencies on marketing campaigns including print, direct marketing and collateral
• Maintaining existing sponsorships and identifying new sponsorships opportunities