Regional Sr. Commercial &Marketing Manager
Chalhoub Group
Total years of experience :15 years, 4 Months
Marketing & promotional plans: Involved in all aspects of Marketing & Media from planning, advertising, promotions, public, media relations, social media, product development and research
Suppliers/ Customer Relationship: Conduct market visits in the ME in order to keep all parties informed of key trade and competitor developments and liaise with purchasing supervisor to make sure the availability of the stock
Budget: Planning, Forecasting & setting the yearly marketing & commercial budgets based on anticipated activities/ achievements. Assess the monthly P&L insuring profitability
-Customer Database: Build, maintain and update a good database (CRM) through consolidating
information
Organize events & other marketing campaigns for key accounts in the region in alignment with set
marketing budgets
Work closely with the Brand Managers and Sales Team on the plan’s implementation, schedule and activities across each country (launches, Best in class Point of Sale Material...)
Develop sales presenters for sales teams whenever needed. Conduct periodically trade visit to assess new launches implantation in key markets
Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price
Collaborates with the media and digital agency for the implementation of the brand activities according to brand guidelines
Design, implement & facilitate an effective marketing strategy & research
Constantly improve business development activities. Manage daily activities with PR, press and marketing communications agencies.
Make sure that campaigns run to deadline and on budget. Online campaigns, web site, use of digital/social media. Budget setting and control, including measurement and return on investment.
Management of sponsorships for events.
Setting the scope, implementation, management & review of marketing campaigns
Supervised and monitored front desk operations
Directed and trained front desk staff, assisted in hiring and training
Ensured that corrective actions are taken immediately for all guest complaints
Performed employee evaluations, handled disciplinary issues
Business Management
Life Sciences
