Rani Asaad

Co-founded a business in Dubai that created Shopex, a retail platform that connected 100K+ consumers with all local retail stores around them. Established a division within the business that delivered supply chain execution solutions through a partnership with a major American WMS vendor (HighJump). Main responsibilities where to devise the overall strategy and product road map, manage the company’s day-to-day operations, drive the go-to-market strategy, and sales objectives.

• Raised over $1.3 Million as seed and early stage investment
• Signed almost every electronics retailers in the UAE
• Won a multi-million dollar project in Saudi Arabia with zero references
• Established Norq’s presence in Saudi Arabia with major wins

My role at Motorola was Territory Account Manager for the Enterprise Mobility Business (EMB) in KSA. Due to the vast applications for our product offering, I engaged with major accounts from almost every vertical in the kingdom to develop and grow business ranging from telco, government, healthcare to manufacturing and retail. I was responsible for driving business within my target region through direct engagement with the end customer and through channel partners.

• Achieved more than 100% of target for 3 consecutive years
• Successfully recruited and developed channel partners that accounted for 50% of the business in 2011
• Successfully penetrated new target verticals previously untapped in KSA (government and healthcare)

ITS2 is one of the Middle East’s premier providers of integrated security solutions, security consulting services, and security training & certification curriculum. I was responsible for managing the two major accounts in the Telco vertical (STC and Mobily). My role was to create and grow business in these target accounts while up selling professional services and training.

• Achieved 100% of sales quota for 2007
• Achieved 250% of sales quota for 2008
• Consistently met quarterly sales revenue targets
• Formed and maintained strong relationships with customers, vendors, and senior management at all levels

Huawei is a multinational networking and telecommunications company that is now present in almost every country in the world. I was responsible for the data communication product portfolio, which includes WAN, LAN, and IT Security products. Huawei was an incredible learning experience; we had zero presence in KSA at the time and were able to successfully establish a huge presence and market share in the country.

• Achieved 115% percent of my first year’s quota (2005).
• Signed first major agreement with a nationwide distributor, which covered 50% of the data communication sales quota for 2006.
• Sold first Huawei router in the government sector (first non-cisco router in all KSA government).
• Sold first video conference solution in governmental sector