Director of Business Development & CSR
Bayt.com
Total years of experience :21 years, 9 Months
Highlights:
- Successfully closed more than $5 Million worth in barter deals by fostering long term business partnerships
- Secured partnerships with powerful media publications, start-ups, and major event organizations across the region
- Increased traffic registration year-on-year volume by 12% on company website.
- Established Bayt Brand Ambassador campaign to drive brand awareness and community engagement.
- Recipient of various Bayt Awards for consistent excellence in performance
Key Responsibilities:
- Initiating and organizing integral thought leader events, networking platforms and moderating panel discussions to expand business operations and user registration.
- Responsible for planning, strategy, execution and budgeting at regional level
- Overseeing a 6-member team with functions including regional marketing, offline/online event management, and CSR activities.
- Negotiating deals to drive brand promotion and recognition across multiple territories and business sectors at C-level
- Assisted in the recruitment, learning and development for an effective sales and account management team
- Creating, formalizing and executing a full-fledged plan to capture and retain more clients
- Meeting and presenting to C-levels across all industries
- Writing business proposals, plans, reports and sponsorship presentations
Highlights:
- Created and executed comprehensive marketing plans for all four Nurseries to ensure maximum parent registrations and Nursery promotions amongst target audience.
- Developed and oversaw the execution of strategic social media and community strategy initiatives; conceptualized and managed viral marketing campaigns, and integrated interactive media to the overall Nurseries business strategy.
Key Responsibilities:
- Set up social media accounts and maintained daily activity; developed content for designated media outlets, monitored online competitor presences/perceptions, researched blogs and channels for relevance/trend identification.
- Revamped the Nurseries 'look and feel' (image and identity) across all mediums including ads, editorials, brand book, websites, and all social media pages.
- Executed successful surveys and effective press releases which got published by various media.
- Developed strong relations with various third-parties to provide more value-added services, and established successful affinity programs for the parents.
Highlights:
- Led the marketing efforts across the UAE, KSA, Jordan, Kuwait, Qatar, and Pakistan.
- Negotiated barter deals with regional business leaders (worth over $2M/year); formed strategic tie-ups and successfully secured extensive brand reach in the region.
- Successfully organized and executed the company's fifth anniversary event across 6 regions.
Key Responsibilities:
- Formulated brand communication strategies (ATL & BTL) aligned with corporate image, long and short-term objectives / profit motives.
- Devised country specific through-the-line marketing plan and managed budget allocation.
- Analysed consumer behavioral indices; launched innovated strategies to counter competitor initiatives.
- Planned and executed various employer events, virtual job seekers career fairs and negotiated tie-ups with universities and training and development institutions across the region as ‘Strategic Career Partner’
- Managed the company's media, creative and PR needs by writing creative and PR briefs, organized the pitching process, and strategized with each individual account.
Highlights:
- Played key role in setting up establishment; set up the office from scratch and created its corporate identity.
- Formulated the marketing master plan; conceptualized events to identify/capture target audience through focused strategies.
- Built relationships with internal and external stakeholders and delivered timely and creative ideas to drive business growth.
- Formed partnerships with chosen charitable organizations; successfully raised money through customized promotional campaigns and events
- Hired and supervised a team of account executives to achieve projected targets
Highlights:
- Managed all below and above the line marketing activities.
- Spearheaded brand management functions; designed logos, directed the “look & feel” of new products under different brand names, price positioning, competitive market analysis, product positioning, development of sales and marketing materials.
- Excelled at exhibition management (design, implementation of stands, presentation and product launching).
- Built strategic plans, implemented the media and PR strategy, and provided forecasts for the company and its products.
- Managed the brand through trade and consumer PR activities; gained editorial exposure and provided communication support to the marketing, hospitality and events, sponsorship, membership and operations departments.
- Liaised between presidents of over 40 scientific societies (e.g., General Surgery, OBS-GYN, Cardiology, Pediatrics, Urology, and Cancer).
- Managed the preparation and organization of conferences and symposiums between the Lebanese Scientific Societies and international medical societies.
- Responsible for research of the program content, designing and executing the program, controlling budgets and acquiring speakers.
- Project management on the day and overseeing any contingencies.
- Bachelor of Science Degree – Joint Honours in Biology with Management. - An Associate of the Royal College of Science. - Relevant courses – Management: Human Organisational Behaviour, Accounting, Marketing & Sales, Public Relations, Finance, Production & Operations.
