Creative Head
Xpert Solutions
مجموع سنوات الخبرة :24 years, 3 أشهر
• Worked with the brand team to produce new ideas for client/company branding, promotional campaigns, and marketing communications.
• Served as a liaison between the marketing and creative team and between the creative team and individual clients
• Evaluated trends, assessed new data and keep up-to-date with the latest marketing techniques.
• Created and implement tailored marketing plans based on individual client requirements.
• Directed brainstorming meetings and creative sessions and encourage creative team members to foster a positive work environment
• Shaped brand standards and create procedures to ensure all products are brand appropriate.
• Planed and supervised production schedules for the various steps in the design process; analyzes and projects development costs and develops project budgets and workflow.
• Developed exceptional and well-crafted copy that meet clients’ requirements.
• Conceptualized, plans, designs, and produces a wide range of specialized graphic and/or illustrative material, to include multimedia concepts
• Worked with clientele to ascertain needs to develop graphic directions, concepts, and specifications or assigned projects.
• Identified, selected, and coordinated vendors for printing and publication services, as appropriate to the project; and wrote and processed requests for proposals for printing requisitions; identified and recommended contractors, such as typesetters, printers, illustrators, photographers, and/or videographers.
• Provided technical advice and guidance, and served as liaison with production personnel, authors, publishers, clients, and/or printing representatives on design and technical graphics issues.
• Participated in production and/or marketing planning group sessions and meetings, on a project
basis.
• Coordinated graphics or photographic library and/or maintain digital records.
• Created and produced animated videos and animated portions of live videos using computers and video production equipment.
• Shouldered the responsibility of the quality and completion of all work projects assigned to members of the creative team
• Reported progress of projects at major stages of their conception, creation, and execution
• Ensured designs and content reflect consistently and positively the brand image and company ideals
• Work with internal and external strategic partners to create products using the most current industry best practices
• Produced and presented 3D studio models, design renderings, floor plans.
• Produced work in a timely manner and meets tight deadlines.
• Attended preliminary design and job launch meetings.
• Stayed fluent in current design trends, materials and presentation techniques.
• Collaborated with production teams to ensure the finish product was as per specifications.
• Provided detailed and accurate 3d files in required format for production.
• Interpreted client requirements and provide creative design solutions within budgetary constraints and exhibit hall physical limitations.
• Exercised team leader autonomy over projects and assume responsibility for effectiveness,
creativity and cost-efficiency of design.
• Assisted team in managing all projects.
• Overseeing all in-and-outs of Design Department.
• Built timelines for projects, ensuring legal, copy, marketing, and CEO review is accommodated in a
timely manner.
• Managed direct reports as needed.
• Managed production of toolkits for internal usage. Track power visual timelines & ensure timely release.
• Managed projects, keeping a clear understanding of what updates are needed.
• Helped to police internal collateral to ensure that it meets with brand standards and DNA.
• Served as project manager for specific brand projects as needed.
• Received graphics requests and assign, with Art Director. Kept team informed of any updates.
• Compiled brand standards and usage guidelines for corporate graphic elements.
• Received files from outside agencies and ensure that they meet specs and remain consistent with the guidelines.
• Archived materials and digital files. Managed all digital assets.
• Overseeing product photography and photo retouching.
• Ensured photography, product files, and visuals are organized in a consistent, clear fashion on
shared drive.
• Proofed files for color consistency.
• Produced color targets.
• Communicated specs, timelines, and requirements with outside talent.
• Ensured color quality of broadcast materials. Attended press checks.
• Managed product comp updates. Ensure that all comps are kept up-to-date for meetings, PR
requests, and photography.
• Provided support and development of tools and procedures to extend and enhance the pipeline.
• Assisted animators and artists with troubleshooting of shots. Issues may include problems with fur, clothing, particle effects, animation, and rendering.
• Supported and work with multiple departments, including Modeling, Animation, Lighting, FX, and Research and Development.
• Ensured software development follows studio policies and guidelines.
• Worked closely with other Technical Directors, Production Supervisors, VFX Supervisors, and
Production Engineering to maintain and further the production pipeline.
• Assisted in training and mentoring of other Entry Level and Associate Technical Directors.
• Prepared advanced presentations in various 3d graphic mediums.
• Administered creative control, and provided quality assurance on creative deliverables.
• Lead the 3D team and delegate work accordingly.
• Read and accurately interpret architectural illustrations, 2D CAD files, or other 3D modelling data, as specified within projects and realizing those designs as compelling imagery.
• Developed a software library suitable for architectural rendering needs and applications.
• Efficiently modelling and converting of data sets from CAD or other 3D modelling packages.
• 2D and 3D image compositing, finishing and retouching operations on 3D renderings
●Consulted with other Agency departments to gather information about a product or service to determine style and visual expression for advertising
●Recommended, selects, and supervises photographers and illustrators for print advertising, directors and production companies for television shoots, and models and locations for photo shoots
●Worked with writers and art directors on creative for print, TV and radio ads for all assigned accounts
●Presents layouts and storyboards to Executive Creative Director and clients for approval
Interacted with clients as needed to present creative concepts or to resolve conflicts
●Provide creative vision to clients along with Account Director and Strategic Planner
●Responsible for building client relationships through consistent communication with client
●Participated in and contributes to new business pitches
●Supervised and evaluates the creative work completed by the junior teams under his/her supervision
●Provided creative direction to production staff
●Attended and participates in television, radio, and print shoots by representing Agency interests and creative viewpoint and ensuring quality standards are met
●Keeps abreast of trends, talent, competitive advertising and target mindset
●Provided leadership to art directors and copywriters working on assigned accounts
●Planned, directed, supervised, and coordinate the work activities of subordinates and handles all personnel requirements for immediate staff including training and development
●Maintain current knowledge of industry trends and talent, and competitive work in the category and for the target audience of assigned brands
●Developed high quality and cutting edge 3D arts.
●Animated characters and objects for 3D arts.
●Utilized 3D modeling, mapping, texturing, lighting techniques etc. to create visual elements.
●Attended team meetings to discuss art related issues, work progress, etc.
●Reviewed 3D arts and provide recommendations for improvements.
●Optimized 3D arts for creating realistic environment.
●Created 3D models from photos and real-world objects.
●Troubleshoot problems on reintegration of outsourced assets into the 3D arts.
●Created 3D assets for arts and models.
●Understand the project requirements and develop high quality 3D models accordingly.
• Created sequences of shots from storyboards and/or script pages to enhance story
• Established character blocking, camera positioning and animate camera movement.
• Created realistic and compelling character animation following the 12 principles of animation.
• Animated creatures, props, and vehicles.
• Created scene lighting that complements the shot and matches the sequence.
• Used cinematic language, camera terminology & motion blur, depth of field & other effects, to
create realism.
• Cleaned up and accentuate MOCAP animation.
• Produced concepts that are used heavily in previs such as the creation of alpha/transparency
• Created technical specifications for each project.
• Maintained high consistent standard of quality and speed.
• Composited and track shots to integrate all the layers, including live-action and computer-generated elements.
• Understood shot continuity of sequence to help guide shot creation.
• Designed accurate models from storyboards, concept art, and/or script pages.
• Built lower resolution assets for both organic and hard surface - characters, creatures, props, and
environments.
• Textured, rigged, and lighted models quickly and efficiently.
• Transferred and/or created lower resolution models from higher resolution models.
• Worked closely with the Associate Creative Director on innovative visual designs on a broad range of digital projects, brand development, mobile apps and print ads
• Provided art direction on small and large scale projects from conception to completion
• Ensured brand guidelines and directives are embraced and adhered to in all executions
• Worked closely with a project manager to schedule projects and coordinate production
• Managed multiple jobs simultaneously
• Reviewed files and drive client approval process
• Worked effectively with internal clients and colleagues to complete projects within timeframe and budget
• Created graphically engaging new business pitch presentations and materials
• Presented visual concepts and ideas in an organized, compelling, effective manner
• Provided general assistance to the team with ongoing projects
• Helped clients develop their brand’s story
• Combined analytical and creative elements
• Used specific data to devise a short- or long-term strategy to position the brand and build market share
• Delivered ideas and concepts that set client apart from competitors, creating a strong position for market growth and recognition across various media channels.
• Crafted client’s differentiation strategy
• Created guidelines that define our clients voice both online and offline (including terminology and
slogans)
• Briefed the creative team about marketing projects they'll be working
• Conducted competitive research to identify client strengths and weaknesses
• Designed promotional campaigns for new products and markets
• Assessed the performance of clients advertising campaigns and events
• Analyzed market trends and identify new opportunities and challenges
• Designed and created enticing motion graphics for video deliverables
• Prepared design plan, concept and layout for motion graphic project.
• Created and delivered motion graphics in various media including web, and broadcast
• Worked with art and creative teams to understand project scope and objectives.
• Assisted in selecting audio, video, colors, animation, for graphic design.
• Worked with editors, producers and other designers to resolve technical and/or design issues.
• Edited raw video footage and add effects/elements to enhance motion graphics.
• Researched and analyzed best design techniques and solutions to create motion graphics.
• Participated in brainstorming session to share new design perspectives and ideas.
• Maintained and follow best practices for versioning control, naming convention and organization of graphic files.
• Maintained up-to-date knowledge about latest graphic design techniques.
• Ensured compliance with company guidelines and design standards.
• Worked closely with the Associate Creative Director on innovative visual designs on a broad range of digital projects, brand development, mobile apps and print ads
• Provided art direction on small and large scale projects from conception to completion
• Ensured brand guidelines and directives are embraced and adhered to in all executions
• Worked closely with a project manager to schedule projects and coordinate production
• Managed multiple jobs simultaneously
• Reviewed files and drive client approval process
• Worked effectively with internal clients and colleagues to complete projects within timeframe and budget
• Created graphically engaging new business pitch presentations and materials
• Presented visual concepts and ideas in an organized, compelling, effective manner
• Provided general assistance to the team with ongoing projects
• Worked closely with the Associate Creative Director on innovative visual designs on a broad range of digital projects, brand development, mobile apps and print ads
• Provided art direction on small and large scale projects from conception to completion
• Ensured brand guidelines and directives are embraced and adhered to in all executions
• Worked closely with a project manager to schedule projects and coordinate production
• Managed multiple jobs simultaneously
• Reviewed files and drive client approval process
• Worked effectively with internal clients and colleagues to complete projects within timeframe and budget
• Created graphically engaging new business pitch presentations and materials
• Presented visual concepts and ideas in an organized, compelling, effective manner
• Provided general assistance to the team with ongoing projects
• Liaising with clients to determine their requirements and budget
• Managing client proposals from typesetting through to design, print and production
• Working with clients, briefing and advising them with regard to design style, format, print production and timescales
• Developed concepts, graphics and layouts for product illustrations, company logos
• Determined size and arrangement of copy and illustrative material, as well as font style and size
• Prepared rough drafts of material based on an agreed brief
• Reviewed final layouts and suggesting improvements if required
• Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.
• Liaising with clients to determine their requirements and budget
• Managed client proposals from typesetting through to design, print and production
• Worked with clients, briefing and advising them with regard to design style, format, print production and timescales
• Developed concepts, graphics and layouts for product illustrations, company logos
• Determined size and arrangement of copy and illustrative material, as well as font style and size
• Prepared rough drafts of material based on an agreed brief
• Reviewed final layouts and suggesting improvements if required
• Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.
Bachelor of Science
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