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Rachad Beaini, Marketing Director

Rachad Beaini

Marketing Director·Creeva

Lebanon

Master's degree, International Business Management

Work experience

Total years of experience: 14 years, 1 months

Marketing Director

May 2024 - Present

Creeva

Riyadh, Saudi Arabia

May 2024 - Present

• Strategic Leadership: Orchestrate comprehensive marketing strategies across diverse sectors, including medical, health, F&B, and real estate, significantly enhancing brand visibility and market presence.
• Team Leadership: Direct and mentor a high-performing team of over 15 marketing professionals, cultivating a culture of innovation and collaboration that elevates overall campaign effectiveness.
• Digital Optimization: Executed advanced SEO, SEM, social media, content, and email marketing strategies, resulting in a 25% enhancement in ROI and campaign performance, and securing top spot on google rankings for clients
• Content Oversight: Ensure alignment of marketing content with strategic goals and client brand identities,
resulting in a cohesive and impactful brand narrative.
• Market Analysis: Execute thorough market research and competitive analysis, identifying growth opportunities that inform strategic decision-making.
• Client Relations: Forge and maintain robust client relationships, securing a 95% client retention rate through bespoke marketing solutions and exceptional service.
• Performance Metrics: Analyze marketing metrics to derive actionable insights, driving continuous strategy refinement and operational excellence.
• Rebranding: Lead successful rebranding initiatives, enhancing online presence and achieving a 20% increase in brand engagement.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Director

November 2023 - May 2024

KeyTime

Riyadh, Saudi Arabia

November 2023 - May 2024

• Strategic Leadership: Spearheaded the launch of a new website, resulting in a 40% increase in user engagement and a 25% decrease in bounce rates.
• Lead Generation & Sales Growth: Devised and executed digital marketing campaigns resulting in a 50% increase in leads and a 35% rise in sales revenue.
• SEO Optimization: Enhanced SEO strategies, driving a 60% increase in organic traffic and enhanced visibility.
• Content Strategy: Directed the development and distribution of over 100 high-quality content pieces, driving a 30% rise in website traffic and fortifying brand authority.
• Social Media Expansion: Amplified social media followers by 70% and increased engagement rates by 50% through innovative content strategies.
• Team Development: Built and led a high-performing marketing team, fostering a collaborative environment that drove enhanced performance.
• Executive Reporting: Provided strategic insights and metrics to senior leadership for informed decisions.
• Market Analysis: Conducted comprehensive competitor analysis, shaping marketing strategies to
strengthen market positioning.

Company industry:
Telecommunications
Job role:
Marketing and PR

Director of Marketing and Digital Sales

November 2022 - August 2023

TenPlus Digital Labs

Abuja, Nigeria

November 2022 - August 2023

• Revenue Growth: Directed strategic initiatives that resulted in a 20% increase in revenue, demonstrating effective market positioning and campaign management.
• Product Launch: Successfully launched a new product line, contributing to a 30% boost in sales and broadening market reach.
• Data-Driven Marketing: Implemented a data-driven approach to marketing, improving ROI on marketing spend by 20% through strategic optimization.
• Client Base Expansion: Expanded the client base by 25% through strategic partnerships and targeted networking.
• Content Strategy: Developed and executed a content marketing strategy that drove a 40% increase in website traffic, enhancing brand visibility.

Company industry:
IT Services
Job role:
Marketing and PR

Head of Marketing

July 2019 - November 2022

Be Generators

Beirut, Lebanon

July 2019 - November 2022

• Revenue Optimization: Revamped marketing strategies, resulting in a 25% increase in revenue and demonstrating strategic effectiveness.
• Cost Reduction: Implemented operational improvements leading to a 70% reduction in fixed costs, optimizing resource allocation.
• Customer Base Expansion: Increased customer base by 33% through targeted campaigns and strategic marketing efforts.
• Marketing Efficiency: Enhanced marketing operations productivity by 500%, reflecting significant process improvements and strategic execution.
• New Business Performance: Achieved a 25% improvement in new business performance through targeted coaching and development initiatives.

Company industry:
6931
Job role:
Marketing and PR

Marketing Manager

July 2015 - June 2019

Be Generators

Beirut, Lebanon

July 2015 - June 2019

• Increased Revenue: Drove a 30% increase in revenue through successful marketing campaigns and initiatives.
• Enhanced Market Reach: Achieved a 33% market reach by leveraging marketing data to identify and capitalize on profitable opportunities.

Company industry:
Utilities
Job role:
Marketing and PR

Marketing Executive

March 2013 - June 2015

Cable Vision

Beirut, Lebanon

March 2013 - June 2015

Executed and efficiently managed digital marketing campaigns, including social media, content, and email marketing. Consistently monitored progress, assessed results, and timely reported to senior managers. Developed and executed strategic marketing plans in-order to attract potential customers and retain existing ones. Fostered and maintained strong professional relationships with internal and external personnel.
• Accelerated customer base by 12% by attracting and securing potential clients with an aim to drive business growth.
• Stimulated 17% increase in revenue by promoting services and informing customers.

Company industry:
Utilities
Job role:
Marketing and PR

Marketing And Sales Executive

March 2012 - March 2013

Resorts Condominiums International

Beirut, Lebanon

March 2012 - March 2013

Advanced customer base through effective communication and presentation by 10%. Maximized market share by 8% by delivering new business opportunities for enhanced business growth.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Education

GISMA Business School

March 2024

March 2024

Master's degree, International Business Management

Germany

Notre Dame University – Louaize

May 2014

May 2014

Bachelor's degree, Marketing And Advertising

Lebanon

Skills

Branding
Expert
Branding
Expert
Business Growth
Expert
Business Growth
Expert
Growing Revenue
Expert
Growing Revenue
Expert
B2B Marketing
Expert
B2B Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert
Stakeholder Engagement & Management
Expert
Stakeholder Engagement & Management
Expert
Leadership
Expert
Leadership
Expert
Team Building & Development
Expert
Team Building & Development
Expert
Profit & Revenue Generation
Expert
Profit & Revenue Generation
Expert
Strategic Planning & Implementation
Expert
Strategic Planning & Implementation
Expert
Marketing Communication
Expert
Marketing Communication
Expert
Market Research & Analysis
Expert
Market Research & Analysis
Expert

Languages

Arabic
Native Speaker
English
Expert
German
Beginner

Training and Certifications

Certifications
Marketing Communication

Hobbies

  • Camping
    I enjoy spending time in nature and have developed a passion for camping. I have experience planning and organizing camping trips, including selecting campsites, setting up tents, and preparing meals. camping has tought me the importance of adaptability, and problem-solving skills, as well as the ability to work well under pressure.
  • Fitness
    I enjoy staying active and have a regular fitness routine that include weightlifting and running. I believe that maintaining a healthy lifestyle has helped me develop discipline and perseverance.
  • Travelling
    I love exploring new cultures and experiencing different ways of life. I have traveled to several countries and gained valuable insights into different cultures and traditions.