Rashed Marak

Strategic planning:
• Analyze new marketing opportunities in line with brands strategy
• Managing budgets to ensure compliance with approved budgets
• Ensure correct brand positioning across all the marketing activities

Projects launch: Creative and Media execution
• Developing communicational briefs to agencies/internal graphic designers
• Developing communicational briefs to media buying agencies
• Reviewing and finalizing artworks for Press, online & brochures.
• Reviewing and finalizing media plans (Print, Online, TV, Radio, Outdoor..etc)
• Managing multi-media projects (developing TVC, sales video’s etc)
• Timely implementation & execution of the approved media plans
• Preparing post event/ campaign reports for evaluation


International roadshows:Event management, Creative and Media executions
• Liaising with events team on running international roadshows & events
• Planning, implementing and monitoring Media plans for the roadshows
• Coordinating for venue branding and venue activation

Assist with strategic planning:
• Support in developing the annual marketing plan
• Ensure brand proposition in Alshaya is integrated into all marketing activity, as defined by host brand
• Collect performance information against set targets/measures for all marketing
• Analyze new marketing opportunities
• Maintaining Budgets VS Spent tracking sheet
• Preparing annual budgets forecast
Responsible for analyzing market research, insight and database:
• Collect and maintain library of consumer, market and competitor insights
• Analyze store and Customer Care issues to support line manager
• Provide appropriate insight and performance reporting to line manager
• Support programs for driving acquisition of customer names
• Action database driven marketing activity (SMS, VIP Invitations) as per marketing plan
Responsible for artwork development, advertising, promotions, catalogues and magazines:
• Help calendarise the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)
• Highlight deviations from agreed plan
• Liaise with CMD on the development and production of ATL and BTL materials
• Ensure all content is aligned with Alshaya content guidelines
• Work with operations and CMD team to drive sales license process
• Implement promotions as per plan or line manager directions
• Assess quality of marketing materials
• Ensure all marketing spend is approved as per LOA and captured on Oracle (via CMD )
Support media mix:
• Development in preparation of the brand’s annual advertising media mix (print, radio, online, In-store, Events)
• Monitor/review campaign delivery - feedback any discrepancy to Line Manager and CMD
Support partnership & events
• Identify events in support of brand's marketing objectives (i.e. fashion show).
• Work with external suppliers where required to ensure events are of appropriate quality
• Work with CMD and malls to optimize in-mall presence and promotions.
Support media relations/social media initiatives:
• Support the creation of the Annual PR Plan (media, social media, CSR) as part of overall marketing plan.
•Co-ordinate with host brand/agency to obtain editorial content press in line with brand/Alshaya guidelines
• Contribute brand copy to corporate press releases or website
• Prepare analysis of media coverage (traditional and online)

• Brand management: Looking after brand positioning and brand visibility
• Liaison with PR agency: Ensuring the company's corporate message, product and services are in line with the company’s KPI.
• Artwork production: Coordinate with the advertising agency and in house graphic designer for all marketing collaterals
• BTL production: Proof reading for English & Arabic & coordinating with printing houses
• Marketing promotions: Initiate, execute, monitor and evaluate various marketing promotions
• Cost Management: To ensure a healthy P&L in the budget against actual costs.
• Web content Management, online social channels and HTML campaigns: To ensure contents are updated weekly.
• Sales: To ensure targets are achieved through corporate & media sales
• Liaison with government bodies: Liaise with Dubai Municipality, Dubai Economic Department & Dubai Police for permit requirements

• Brand Management. Looking after brand positioning and brand visibility.
• Liaison with advertising agency. Briefing, proof reading and finalizing layouts/campaigns with the line manager.
• Web content management: Maintaining websites content up to date with the relevant information.
• Liaison with PR agency. Briefing on the upcoming promotions / initiatives to reach mass audience.
• Coordinating with sales department. Briefing on new promotions and analyzing customers response/feedback.
• Marketing research. Undertaking marketing research and preparing research report.
• Optimizing marketing methods. Conducting direct marketing activities.