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Rashida Ebrahim, Recipe book author/Recipe Developer

Rashida Ebrahim

Recipe book author/Recipe Developer·Period

South Africa

High school or equivalent, Microsoft Office Suite for Business Applications - Windows 1998

Work experience

Total years of experience: 43 years, 9 months

Recipe book author/Recipe Developer

July 2011 - Present

Period

South Africa

July 2011 - Present

Manufacturer and Marketer of homemade eats and treats

•Self-published and had my cookbook printed by Formeset Printing Company in Epping, Cape Town
•Launched my cookbook at Timbuktu Bookshop and self-marketed to stores, mainly on consignment basis
•Manufacturing jam and chocolate truffles from home and sold to CES members at the CES (Community Exchange System) Talent Exchange Market on a monthly basis
•Tracking sales and stock of my recipe book, jams and chocolate truffles on an Excel spreadsheet
•Liaising with my agents regarding book sales and stock balances on a monthly basis
•Developing new recipes for ‘Vision’ magazine and my Facebook page
•Sold the ‘Treasure’ Magazine (authored by Miss. Fadia Mohamed) to stores and public

My cookbook is marketed online and by various agents on a commission basis. I have achieved my life-long passion and I am now ready to re-enter the job market.



December 2008 - June 2011 - I got married and relocated to Durban. During my two and half year stay in Durban, I underwent a divorce then started writing my cookbook, ‘wholesome eats’. This involved the testing and customising of new and existing recipes which I was allowed to do at my sister’s residence in Pietermaritzburg before returning to my hometown, Cape Town in July 2011 where I preferred to have my book printed and marketed.


Company:
Period:
Designation:
Assignments:


Various Temp Assignments

Company industry:
Other Business Support Services
Job role:
Other

Secretary/Personal Assistant

August 2007 - November 2008

August 2007 - November 2008

Media24 - Foreshore, Cape Town (6 months)
•Sanlam Investment Company - Tygervalley, Cape Town (3 months)

Job role:
Secretarial

HR Administrator

April 2007 - June 2007

April 2007 - June 2007

for Absa Private Bank, Central East and West Regions
•New appointments, transfers and regret letter procedures
•Administration of Human Resource forms
•Resignations procedures
•Arranging interviews
•Maintaining cost centre structures for designated sub cost centre

Relocated to my home town, Cape Town

Job role:
Human Resources and Recruitment

January 2005 - June 2007

Independent Actuarial Consultants (Pty) Ltd – Cape Town

January 2005 - June 2007

Reason for leaving:

Period:
Designation:
Duties :




Period:
Designation:
Duties :


FULL STINT AT ABSA BANK, GAUTENG FROM MAY

Job role:
Other

January 2006 - March 2007

Period

January 2006 - March 2007

Officer Organisation and Position Management in Human Resources
•Maintain organizational structure on SAP (cost centres and organisational units)
•Maintain functions of all positions on SAP for designated areas
•Ensuring all job codes, job groups and job titles for designated areas are up to date and correct
•Providing advice and assistance to internal clients with org management problems/issues.
•Administration for department, for example, team get-togethers, minutes for staff meetings and organizing for training courses for the department.

May 2005 - December 2005
PA to HR Shared Services Head of Operations : Mr. Dennis Farrell
•Diary Management
•Office Administration e.g. claims, stationery and equipment control
•Local and International Travel arrangement with In-House Agency
Co-ordination of meetings

Company industry:
Automotive Dealership & Distributor
Job role:
Other

New Client Proposal Administrator and Secretary

May 1998 - April 2005

Micor Freigh

United States

May 1998 - April 2005

Job role:
Other

Frontline Admissions Clerk/Receptionist

September 1994 - April 1998

Period

September 1994 - April 1998

Reason for leaving:
Gatesville Medical Centre - Gatesville, Cape Town

Company industry:
Automotive Dealership & Distributor
Job role:
Other

Cosmetic Sales Consultant

January 1990 - August 1994

January 1990 - August 1994

Promoting, Selling and Marketing of Lancôme Cosmetics
•Facials and make-over’s on clients in front of the cosmetic counter
•Achieving daily, weekly and monthly sales targets
•During the June 1991 Edgars Beauty Extravaganza competition I won the highest sales achievement over the previous year’s target by 227% (my prize was a trip to Paris for one week)

To study full-time and complete a Teachers Diploma


Institution:
Period:
Designation:
Duties:









Reason for Leaving:
Department of Education

Job role:
Other

Senior Primary School Teacher

January 1986 - December 1989

January 1986 - December 1989

Class teaching on a locum basis to levels previously known as Standards 2, 3 and 4 at the following primary schools : Primrose Park Primary, Garlandale Primary, Bonteheuwel Primary and Arcadia Primary.
•Attendance Registers
•Extramural art and drama classes
•Writing Term Reports
•Setting up of and marking examination papers and tests
•Delegating and marking Homework
•Conducting parent Meetings

I found the stark reality of the actual teaching world a vast contrast to practise teaching, the curriculum stifling and the uncertainty of securing a permanent Art post unsettling. I therefore made a career change towards Office Support in the capacity of Administrative Secretarial roles.

Job role:
Teaching and Academics

January 1983 - December 1985

January 1983 - December 1985

I was a permanent student at Hewat Teachers Training College from 1983 to 1985. Due to the 1985 political unrest period, it was only possible to sit for the National Education Exam in January 1986 and subsequently received my qualification in November 1986. The college has now changed its name to “College of Cape Town - Crawford Campus”.

Job role:
Other

January 1980 - December 1982

January 1980 - December 1982

I was selling Reeva Cosmetic Products on a commission basis

Job role:
Other

Credit Manager/Financial Director

-

SECRETARIAL

-

Diary Management for Credit Manager: Mr. Jaco Jacobs
•Taking Minutes at Credit Committee Meetings, co-ordination, typing and distribution thereof

ADMINISTRATION
•Administration of New Client Proposals
•Obtaining Bank Reports and three Trade References for every potential client
•Researching Potential Clients credibility via KreditInform Reports clients via Discover System
•Downloading Month-end Reports from compu-clear system and converting onto excel Spreadsheets
•Process mapping

Better prospects

Company industry:
Virtual Assistant Services
Job role:
Other

Education

Executive School for Computers

November 2000

November 2000

High school or equivalent, Microsoft Office Suite for Business Applications - Windows 1998

South Africa

CAD Training Centre

June 1999

June 1999

Diploma, Secretarial

South Africa

Hewat Teachers Training College (now known as College of Cape Town Crawford Campus)

December 1985

December 1985

Diploma, Diploma in Education Senior Primary 3

South Africa

Alexander Sinton High

December 1979

December 1979

High school or equivalent, English, Afrikaans, Geography, Science of Art, History of Art, Biology

South Africa

Skills

Written English
Expert
Written English
Expert
Customer Service
Expert
Customer Service
Expert
Cooking
Expert
Cooking
Expert
Executive Secretary
Expert
Executive Secretary
Expert
Typing
Expert
Typing
Expert
ADMINISTRATION
Intermediate
ADMINISTRATION
Intermediate
ART
Intermediate
ART
Intermediate
BILLING
Beginner
BILLING
Beginner
BOOKS
Intermediate
BOOKS
Intermediate
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
HUMAN RESOURCES
Beginner
HUMAN RESOURCES
Beginner
MARKETING
Intermediate
MARKETING
Intermediate
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
SALES
Expert
SALES
Expert
Written English
Expert
Written English
Expert
Customer Service
Expert
Customer Service
Expert
Cooking
Expert
Cooking
Expert
Executive Secretary
Expert
Executive Secretary
Expert
Typing
Expert
Typing
Expert

Languages

English

Expert

Afrikaans

Intermediate

Arabic

Beginner

Training and Certifications

Certifications
English Tutor
Dec 2015

Hobbies and interests

gardening, developing new recipes and customizing existing recipes, writing poetry, reading, travel

227% increase over previous years target in Cosmetic sales resulting in winning a trip to Paris. A grade pass in Teaching Diploma A+ grade for an English Grammar lesson on Direct and Indirect Speech whilst practice teaching at College Writing, self-publishing and self-marketing my own cookbook, 'wholesome eats' manufacturing homemade jams (self-taught) without professional training