Copywriter
Majid Al Futtaim
Total years of experience :12 years, 10 Months
• 360° content development and copywriting for omni-channel marketing campaigns and in-store communication across all store formats for Corp, GCC & wider regions where the business operates
• Defining copy directives, tone of voice and content guidelines for brand communication
• Drafting and editing press releases, corporate communication messaging, senior executive profiles and professional summaries
• Marketing campaign management
• Competitive analysis
• Collaboration with AI tools and mastering prompts to create seamless copy processes
Key functional areas:
- Marketing campaigns
- Special projects
- Blockchain projects
- In-store communication
- Concept store messaging
- Digital and social communication
- Loyalty communication: SHARE & MyCLUB
- UX writing
- Onsite messaging
- CRM messaging
- SEO content
- Customer care & crisis communication
• Development of strong PR and influencer relations skills through regular liaison with multiple content creators and PR industry affiliates
• Creation of end to end F&B marketing campaigns across different social media vehicles, website and third party channels like Zomato, Google, Trip Advisor, etc.
• Measure reach, engagement and performance of organic and paid social media campaigns through Insights, Facebook Ads Manager and Google Analytics
• Conceptualization, planning and execution of detailed travel guides and itinerary across local staycations and international holidays
• Composition, styling and photography of varied genres - food photography, product showcase, travel photography, flatlay styling and composition, portrait and maternity shoots, etc.
• Extensive experience in desktop and mobile photo editing software - Photoshop, Lightroom, Snapseed; and video editing software - Movie Maker and CuteCut
• www.instagram.com/rashidablogs
Manage English content on the flydubai website
Develop content pages and marketing collateral for services and promotions
Work with area managers on COVID-19 related communication
Create new SEO content pages for flydubai destinations and optimize existing pages
Optimize conversion and enhance UX to create a seamless customer journey
Create components for new airline destinations and airports on the CMS
Worked on projects: Pay using UAE NetBanking, Upgrade to Business Class
Develop, execute and monitor PR campaigns across Middle East and Africa regions
Work with internal teams and external PR agencies to coordinate campaigns, distribute press releases and conduct media events
Develop PR and editorial calendar for different regions across Middle East and Africa
Plan, organize and execute PR events for media launches and workshops
Maintain influencer relations across markets
Work in line with AVE KPIs with a focus on increasing Arabic coverage across GCC markets
Write, edit and localize press releases for different regions
Create PR kits for media use
Maintain a database of press releases, photos and product Q&A
• Development of strong PR and influencer relations skills through regular liaison with multiple content creators and PR industry affiliates
• Creation of end to end F&B marketing campaigns across different social media vehicles, website and third party channels like Zomato, Google, Trip Advisor, etc.
• Measure reach, engagement and performance of organic and paid social media campaigns through Insights, Facebook Ads Manager and Google Analytics
• Conceptualization, planning and execution of detailed travel guides and itinerary across local staycations and international holidays
• Composition, styling and photography of varied genres - food photography, product showcase, travel photography, flatlay styling and composition, portrait and maternity shoots, etc.
• Extensive experience in desktop and mobile photo editing software - Photoshop, Lightroom, Snapseed; and video editing software - Movie Maker and CuteCut
• www.instagram.com/rashidablogs
• Conceptualized and developed creative copy and supportive content for daily deals, newsletters and marketing
• Liaised closely with the sales team for prioritizing travel packages and daily deals
• Scheduled content calendar and managed social media channels
• Selected promotions for marketing campaigns across various channels - email, social media, banners and sliders
• Liaised closely with customer service department for moderating social media communication
• Created streamlined processes for effective work flow
• Worked extensively on CMS systems and Salesforce
• Performed marketing analysis and report generation for various metrics
• Developed creative copy in line with SEO for product categories and fashion products
• Developed content for campaigns, newsletters, Instagram channel and supportive text for online marketing channels
• Coordinated with buying & merchandising teams to update brand calendar and schedule content according to priorities
• Executed fashion writing for (then) Namshi blog which included conceptualization of blog topics, writing creative content and integrating content with supportive pictures and 'fashion looks'
• Maintained multiple trackers and file updates for smooth functioning of different teams - inbound, buying, merchandising, production and content
• Developed indepth understanding of how online fashion retail industry appeals to the target and niche markets
• Worked extensively with shoes, apparel, swimwear and lingerie, accessories, jewelry, perfumes, luxury & beauty products
• Worked on implementing processes for production team that ensured timely intake and exit of products for studio
• Gathered detailed understanding of processes and functions involved in performing model shoots for apparel
• Developed knowledge for brand appeal and selection of models to suit the look
• Set up processes for model shoots in sync with the look and requirements of the brand
• Maintained smooth flow from multiple brand shoots and ensured correct naming style is followed
• Understanding and updating media barters and placement of barter advertisements in magazines
• Monitoring statistical changes and preparing comparative analysis for registrations on the website
• Extensive office work for What’s On Awards 2010, Emirates Woman Awards 2010, Dubai Rugby 7s and Dubai Ladies Masters including;
information management
coordinating delivery of materials and invitations
managing RSVP lists
• Daily pagination of advertisement
• Preparation of dummy newspaper
• Compilation of daily display register
• Pre-billing functions
• Prime position bookings
• Receipt of release orders
Consistent rank among top 5 on the scholars list for academic years 2006-07, 2007-08 and 2008-09 Received Sumitomo Scholarship for Academic Excellence in the year 2008-09 Recognized for outstanding attendance throughout academic years 2006-07, 2007-08 and 2008-09 Participated in FRAMES Film Festival 2007, held by SIES College, Mumbai. Secured First place in category of Public Service Advertisements. Active Member of Students Council during academic year 2006-07, Jai Hind College, Mumbai.
