Fashion Designer
FORM-formwear.com
Total years of experience :7 years, 7 Months
Designer in the niche market of bespoke corporate and uniform wear, I create comprehensive Men & Women's collections for luxury hotels and restaurants:
- Lead site design & functionality development
- Plan e-commerce product assortment, merchandising, content, campaigns and reporting
- Advance site sale plans & social media presence to increase brand awareness and revenue
- Lead web & catalog copywriting
- Develop products in a collaborative cross-functional team & Preparing (BOM’s) for designs going into production
- Create design themes for existing establishments while incorporating & maintaining brand identity
- Work on FORM’s debut Catalog production by developing unique pieces and prints, fabric sourcing, photoshoot organizing.
- Research textile technologies, colors, and textures.
- Forecast textile and material trends for AW 2015-2016 and SS 2016-2017.
- Create themes and collections under separate and selected trends.
- Monitor and measure sales to analyze & review profits by country, location and item.
- Evaluate and organize steps to be taken by brand manage- ment team.
- Create the art direction theme to design a collection of 15 looks under the supervision of the design team.
- Trend forecasting and supporting the design team with daily tasks such as photo retouching, filing and magazine clipping.