Rateel Kayed

Branding:
- Crafting unique brand identities which include logo design, color schemes, typography and complete style guides.
- Designing a range of promotional materials such as business cards, books, and brochures that maintain brand consistency.
- Creating compelling digital content for social media platform to enhance online presence and engagement.

Art & Illustrations:
- Producing vibrant illustrations for books, brochures and online content that complement and enhance the narrative or theme of the content.
- Creating consistent works of art under a specific art direction and theme; available and sold as prints.
- Collaborating with private clients and commercial projects on producing a range of illustrations & art works.

Web Design:
- Designing tailor made website for different businesses, ensuring the site is not only visually appealing but also user-friendly, responsive and optimized for search engines.
- UX/UI focusing on the user experience and interface to create intuitive and engaging digital environments.
- Developing e-commerce solutions to be visually striking and efficient online stores, creating user flows from start to finish.

Conduct thorough market research, analyze trends, and create trend
forecasting reports to evolve innovative collections and advance merchandising
plans.
Develop and manage comprehensive design guidelines to maintain efficient
workflow and seamless processes across all design projects.
Uphold a consistent brand identity throughout the design process and product
assortment selection to ensure a cohesive and recognizable aesthetic.
Direct and mentor Junior Designers, supervise BOMs prepared for item
production, and create detailed Tech packs for all new items.
Meet with stakeholder to determine their needs and develop bespoke designs
consistent with their brand identity, taking full responsibility for the design
development process from conception to completion.
Design catalog products, develop effective merchandising plans, and curate a
product assortment for online shops and B2B channels.

Curating concepts to host events at Rumman Collective, hosting events
showcasing pieces from different product categories and multiple
artists/designers.
Providing expert insights on art themes and collections to maintain harmony
between Rumman Collective and the displayed art works and products.
Choosing appropriate artworks and design pieces that reflect the Rumman
Collective spirit.
Supervising setup and installations of artworks and design elements, while
coordinating with artists.
Conducting research and maintaining records of displayed items.
Designing tailor made website for different businesses, ensuring the site is not
only visually appealing but also user-friendly, responsive and optimized for
search engines.
UX/UI focusing on the user experience and interface to create intuitive and
engaging digital environments.
Developing e-commerce solutions to be visually striking and efficient online
stores, creating user flows from start to finish.