Senior Campaign and Analytics Manager
OSN
Total years of experience :16 years, 4 Months
• Ensure online marketing strategies drive traffic to site, to increase sales and loyalty online engagement including direct marketing, search marketing, social marketing, affiliate marketing, mobile marketing real time marketing
• Develop a strategic roadmap for social, as a tool for engagement, awareness and conversion
• Oversee digital ecommerce marketing plan in order to drive consumer traffic and conversion together with Digital Marketing and other Marketing functions within the business
• Own all on site targeting campaigns, working directly on Digital Marketing and CRM strategy to develop a strategic localization and personalization program
• Build effective relationships with the key stakeholders within OSN and suppliers
• Own customer journeys and optimise them across web and apps to streamline product purchase and retention using A/B testing
• Responsible for web and marketing analytics tools, tracking needs and implementation such as Google Analytics, social media feeds and tag management
• Monitor and maximise customer lifetime value strategies ensuring maximum profitability
• Championed the development and launch of digital and e-Commerce services and marketing model for the largest theme park in the region
• Built and maintained online experience focused on an exceptional customer journey, conversion and engagement while maximizing revenue and profitability
• Managed day-to-day activities associated with the e-Commerce program including project management, cross-functional implementation, campaign tracking and reporting
• Owned and optimised website, mobile site and apps with specific content objectives
• Developed and implemented digital strategies that grow the customer base and drive sale & traffic, leveraging CRM and Credit programs
• Demonstrated record of e-Commerce growth, employing marketing judgment and best practices
• Tracking Social Media Platforms for accounts ranging from FMCG, Automobiles, Electronics
• Set measurable KPIs based on engagement, action, response time and fan growth
• Analyze traffic sources and consumer behavior on varied digital channels to optimize campaigns
• Utilize Digital Touchpoints to create engaging and a consistent customer journey
• Monitoring digital activations on the site and tracking it’s overall performance
• Building decks on Fan Growth, Campaign Performance, Industry Trends, Roadmap and Project Pitch
• Hands-on expertise on Site Catalyst, Google Analytics, Discover, Facebook Insights, Youtube Analytics, Silverpop
• Understand customer requirements and business objectives
• Provided strategic advice on using technology to achieve goals
• Managed IT initiatives and collaborate with in-house technical staff
• Designed IT systems and networks ensuring the right architecture and functionality
• Supported new technology implementation
Marketing