Account Manager – Luxury & Fashion
Golin MENA
Total years of experience :14 years, 4 Months
● Strategic development and coordination of marketing and PR activities for the firm’s consumer clients.
● Lead accounts, and fully manage client media events including major press conferences, roundtables and any other media engagements.
● Manage media relations, including existing and develop new ones plus bloggers' and influencers' outreach across the UAE, GCC, Lebanon and Jordan
● Conceptualize and execution of PR and digital marketing activities for the firm’s consumer clients
● Identify global trending stories, predict which stories journalists would find relevant and regionalize them for clients.
● Facilitate the day-to-day communication activities between clients, media and relevant social media influencers.
● Arrange unique media interviews with tier 1 media across the region for brands' spokespeople
● Provide key positioning and messaging by writing press releases and creating interview opportunities for the brand that perfectly fit the Middle East region.
● Develop talking points, presentations and other communications materials for external and internal audiences.
● Supervise daily digital and social media operations of team members, streamline process improvements and foster cross-functional integrations.
● Arabic translations and proof reading.
● Strategic development for digital and social media communications and optimizations.
● Supervise daily digital and social media operations of team members, streamline process improvements and foster cross-functional integrations.
● Project management of all deliverables including creative development, project milestones and cross-functional coordination.
● Focus on optimizing and improving business processes to drive efficiencies and effectiveness (ie process workflows, lead management, data integrity, etc).
● Participate in successful new business pitches and selling the company culture and concept to potential new partners.
● Facilitate lead generation and business development using digital platforms
● Manage junior executives/interns and assist in their career development.
I am currently an Account Manager for clients in the following industries:
- Luxury (Officine Panerai and Korloff)
- F&B (Tablez Food Company: Sugar Factory, Bloomsbury's, Galito's, Famous Dave's, Peppermill)
- Retail & Fashion (Emax and 1915 by Seddiqi & Sons)
● Draft and distribute clients’ press releases.
● Secure quality, positive consumer and business press coverage for clients.
● Conceptualize, plan and execute innovative PR campaigns.
● Develop of comprehensive digital PR and marketing campaigns on PPC, Facebook, Twitter, Instagram for clients.
● Monitor of competitor activity for clients.
● Collect and maintaining media contacts list/database.
● Compile an accurate database with media information, including editorial profiles and calendars.
● Organise and attending events such as conferences, seminars and exhibitions.
● Liaise and networking with a range of stakeholders including clients, suppliers and partner organisations.
● Develop and maintain ongoing reports, best practices from industry/luxury/competitive analysis and prospect profile insights.
● Manage junior executives/interns and assist in their career development.
● Work closely with the Regional Headquarters and Global offices of clients.
● Conceptualize, draft and distribute of unique press releases.
● Development of coverage reports for each press release distributed.
● Assist in the development of PR and marketing plans and reports for presentation to senior management and clients.
● Assist in the development of comprehensive digital PR and marketing campaigns on PPC, Facebook, Twitter, Instagram for clients
● Schedule and coordinate interviews and photo shoots for clients with relevant media
● Establish strong media relations in the region.
● Monitor of competitor activity for clients and conduct market research and brand audits for clients.
● Manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs and arranging the effective distribution of the same.
● Organise and attending events such as conferences, seminars and exhibitions.
● Liaise and network with a range of stakeholders including clients, suppliers and partner organisations.
• Responsible for the PR activities of various accounts/clients such as MasterCard, Boston Consulting Group (BCG) and Amwal AlKhaleej
• Collating, Analyzing and evaluating media coverage.
• Monitoring the media: newspapers, magazines, broadcast, newswires and blogs for PR opportunities.
• Drafting and distributing press releases.
• Attending and promoting client events to the media.
• Coordinating studio or location photography.
June - Aug 09 Total Lubricants, United Arab Emirates, Dubai
Intern
• Conducted a marketing research in the automotive lubricant market: price positioning, trade and customer promotions (retail segment)
• Designed a customer satisfaction survey and distributed it on customers of Total Rapid oil Change Centers
• Competitors communication (advertising + PR) analysis
Sept 06 - Dec 09 American University of Sharjah (AUS), United Arab Emirates Bachelor of Science in Business Administration Concentration Marketing and Management