Sector: Real Estate
Department: Top management
Reporting To: CEO
Job Summary
Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees. Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity. Lead communication strategies and initiatives across several real estate & properties. The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position.
Responsibilities:
Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity.
Manage the marketing team, budget, ensure all marketing programs are successful, metriet driven, and goal-oriented.
Represent us at events, be a thought leader / brand ambassador and gather market intelligence while exposing the company to the broader industry.
Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social), media partnerships and fulfill all elements of each partnership.
Identify and implement effective social media campaigns
Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums
Work closely with clients and partners to ensure their desired objectives are achieved
Act as the project/traffic manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on brand for all parties
Create recap documents of each tournament including hard data, key metrics, and recommendations
Work closely with clients’ internal communication team
Work closely with clients’ executive teams, preparing speaking points and creating formal documents outlining speaking engagements
Carry out assigned tasks with limited supervision, including coordinating, and implementing projects
Ensures effective control of marketing results and implements corrective actions take place to be certain that the achievement of marketing objectives are within designated budgets.
Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Qualifications:
Bachelor’s Degree in Marketing with 5-6 years of experience preferably in Real Estate sector.
Savvy with all digital/social platforms
Ability to effectively manage temporary and on-site support staff
Demonstrated ability to self-start and initiate work
Experience managing and maintaining a budget
Agility to problem solve and work effectively under pressure while working as both part of a team as well as independently
Excellent written and verbal skills and ability to communicate clearly and professionally
Excellent organizational skills, attention to detail and the ability to multi-task
Collaborative in nature with a “no job is too small” attitude to assist with overall account team duties and additional programs as needed.
Must possess excellent communication skills and have a positive, upbeat attitude
Maintains an open mind to new ideas and suggestions
Develops innovative forward design concepts
- Company industry:
- Real Estate
- Job role:
-
Management
