Rayan Jeddawi

Sector: Real Estate
Department: Top management
Reporting To: CEO







Job Summary
Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees. Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity. Lead communication strategies and initiatives across several real estate & properties. The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position.


Responsibilities:
Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity.
Manage the marketing team, budget, ensure all marketing programs are successful, metriet driven, and goal-oriented.
Represent us at events, be a thought leader / brand ambassador and gather market intelligence while exposing the company to the broader industry.
Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social), media partnerships and fulfill all elements of each partnership.
Identify and implement effective social media campaigns
Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums
Work closely with clients and partners to ensure their desired objectives are achieved
Act as the project/traffic manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on brand for all parties
Create recap documents of each tournament including hard data, key metrics, and recommendations
Work closely with clients’ internal communication team
Work closely with clients’ executive teams, preparing speaking points and creating formal documents outlining speaking engagements
Carry out assigned tasks with limited supervision, including coordinating, and implementing projects
Ensures effective control of marketing results and implements corrective actions take place to be certain that the achievement of marketing objectives are within designated budgets.
Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.


Qualifications:
Bachelor’s Degree in Marketing with 5-6 years of experience preferably in Real Estate sector.
Savvy with all digital/social platforms
Ability to effectively manage temporary and on-site support staff
Demonstrated ability to self-start and initiate work
Experience managing and maintaining a budget
Agility to problem solve and work effectively under pressure while working as both part of a team as well as independently
Excellent written and verbal skills and ability to communicate clearly and professionally
Excellent organizational skills, attention to detail and the ability to multi-task
Collaborative in nature with a “no job is too small” attitude to assist with overall account team duties and additional programs as needed.
Must possess excellent communication skills and have a positive, upbeat attitude
Maintains an open mind to new ideas and suggestions
Develops innovative forward design concepts

under
- Led end-to-end commercial strategy across a 6, 000+ unit portfolio using a 360° Lift-Up methodology,
repositioning assets as a premium Quality of Living brand to accelerate inventory absorption.
- Engineered a data-driven commission & incentive structure (Significant Attraction Matrix) aligning sales
team motivation with aggressive inventory turnover timelines.
- Orchestrated a 360° lead engine (CRM + digital + database analytics) to capture qualified buyer
demand and support the NHC housing mandate.
- Directed JV governance, coordinating commercial milestones between the Saudi-Chinese partnership
and regulatory stakeholders.

9, 000+
• NHC Partner | One of the largest urban in the Makkah region, active across
Makkah, Jeddah, and Riyadh for 30+ years.
- Drove revenue growth across four markets (Makkah, Jeddah, Riyadh, Khobar); spearheaded the launch
of Mayan Villas (458-unit NHC co-development) and Mayan Al-Fursan in Riyadh.
- Conducted comprehensive market research and HBU studies to inform pricing strategies and optimise
sales conversion across four distinct market segments.
- Built a structured Sales Action Plan with KPI tracking, CAPEX/OPEX frameworks, and IRR targets aligned
with investor and NHC expectations. Led and coached 35 professionals (28 sales + 7 marketing); formalised B2B alliances including a
strategic partnership at the Saudi-Turkish Investment Forum.

- Owned all marketing, communications, and digital initiatives across a SAR 8B+ portfolio, reporting
directly to CEO as a senior leadership team member.
- Led end-to-end customer experience strategy, shaping journey touchpoints from lead acquisition
through post-handover satisfaction for both residential and commercial clients.
- Developed IoT-driven digital strategy including social media, content marketing, and campaign spend
optimisation; set KPIs/OKRs and managed budgets across all channels.
- Designed pricing strategies, market studies, and go-to-market plans for residential off-plan sales and
commercial leasing; aligned cross-departmental marketing plans.

Responsible for all communication and marketing strategies and tactics all over the Kingdom.

- Developed and evaluated marketing strategies for six subsidiary companies including Kanoo Real
Estates residential and commercial portfolio.
- Delivered 12 campaigns per quarter across six marketing teams; managed PR, media events,
advertising, and quarterly performance forecasts.
- Planned corporate media events and PR activities to expand national brand recognition in support of
residential sales targets.

Reported directly to CEO managing real estate and SaaS/PaaS/IaaS
technology units.
- Developed and managed all real estate B2B & B2C digital platforms covering property, asset & facility
management, equity financing, and broker CRM systems.
- Created and managed full P&L, cash flow, IRR, and market share reporting; delivered board-level
dashboards and video reports to CEO and stakeholders.
- Implemented post-COVID marketing strategies adapting customer experience to new behaviours;
expanded investor and influencer relationships across KSA.

J|ONE
• Gallery N
◦ Dari Q
◦ SAR 200M+ Off-Plan | Backed by ALJs SAR 7.5B domestic investment programme, targeting
Vision 2030s 70% home-ownership goal.
- Developed ALJ Lands full marketing strategy across multiple channels, driving SAR 200M+ in off-plan
sales across J|ONE (242 units), Gallery N, and Dari Q.
- Launched innovative digital campaigns across KSA; revamped ALJLAND.COM and ALJ-PROPERTIES.COM
with B2C positioning, boosting UX, SEO, and email performance.
- Owned all marketing communications — content, data, and direct marketing — targeting B2C
residential buyers aligned with Vision 2030 ownership goals.

Achieved #1 in positive media coverage; secured 32% national press
share vs. all automotive competitors. Designed digital brand plans and a
brand reputation risk & crisis programme; increased event attendance
Led 60-seat call centre (5, 000+ calls/day).
Increased service level from 79% to 98%;
reduced staff turnover from 80% to 9%.

Head of Public Relation department + Founder for Toyota Digital Brand Reputaion Program
Responsible for:
1. Measuring the response to determine effectiveness among audiences, incorporating feedback and the introduction of a new mechanisms and channels to improve communications.
2. Design, development, and maintenance of digital plans and strategies for ALJ, ensuring that all communications are aligned to the approved Key Messaging and will devise campaigns and an initiatives to support the promulgation within the digital world.
3. Developing and implementing the online promotional work, including the incorporation of elements such as news items and other positive stories and the roadmap for the PR department.
4. Monitoring, researching and reporting on potential risks and issues. My roles were responsible for digital brand reputation online monitoring, research and the supply of analysis and regular reports.
Achievements:
1. Achieved #1 position on the positive media coverage for Toyota Saudi
Arabia and ALJ via multi channels which are offline and online.
2. Achieved #1 position in Saudi Arabia for the share of coverage by 32%
vs. our competitors. Which share of coverage is; that’s our share of the
press releases, publications, and news among the Saudi Arabia’s
automotive companies.
3. Wrote a program manual, created, and developed a brand reputation
system to determine the risk and the crisis in order to countermeasure
and set an action plan to defend ALJ reputation.
4. Hooking up our relationship with the Media and did a successful
initiative, for instance; Media trip, Test drive, Special event.
Period:
June 2014 -
present.
Reporting
Lines:
TMO- MD
(Managing

Representative
Reporting Staffs to me directly
Four Team Leaders (Female/Male). In addition to 60 Sales clerks and customer service.