Reem Matloub

Supervised multimedia operations to ensure smooth running of key MBC digital units, including MBC.net online, Shahid.net online video portal and content management system through YouTube. Delivered active functional support to team of 10 members in order to complete daily tasks within timeframe. Guaranteed seamless working and continuous progress all times by providing clear directions as well as establishing measurable and achievable KPI’s for each team member. Coached all team members and arranged on-the-job training to enhance skills and productivity.
Key Accomplishments:
♣ Planned and organised regular meeting to discuss project progress, process optimisation, and impeding issues, resulting in continuous improvement and team motivation
♣ Oversaw and managed performance evaluation process to assess team’s performance with focus on strengths and weaknesses which aided in identifying training needs.
♣ Led and monitored revamp project of Shahid unit as key members of Shahid.net migration team.
♣ Used content management system to control the access to exclusive MBC content on YouTube.

Attracted potential number of audience in the GCC region by introducing creative marketing ideas and executing growth plan. Evaluated and assessed Google reports and provided expert recommendation for content directions, including strategy plan for online presence and maximisation of ROI. Adapted creative ideas and integration process to determine potential commercial opportunities for commercial team, resulting in greater collaboration with FOREO, Cartoon Network, and Facebook.
Key Accomplishments:
♣ Created production team in Dubai in collaboration with producers, directors, and editors which produced more projects, in-house videos, and outsourced services.
♣ Developed and improved unique partner programme for rising talents by generating interesting content and publishing on company’s network.
♣ Generated over $180K revenue by introducing clear concept on women empowerment campaign in collaboration with FOREO.
♣ Published company’s content and products through Selevision VOD and boosted revenue of archived products to $60K reaching with over one million registered users in the Middle-East.

Conceptualised and published digital content and promotional images for TV shows and series on Shahid’s official website. Kept viewers up-to-date with short promotional clips and offers by regularly updating MBC channel page on YouTube, also expertly managed digitization, encoding, and archiving of the video content. Gathered and published media assets with associated metadata onto www.shahid.net.
Key Accomplishments:
♣ Appreciated and cherished general manager by designing creative and engaging artworks for Roche Diagnostics Middle East (RDME).
♣ Generated original video for web and social platforms of the company and prepared digital assets for Shahid social media campaigns to gain attention of clients.
♣ Produced interesting and creative content of short clips, reports, and video for various shows and series distributed on www.shahid.net, www.mbc.net, and different operators.
♣ Increased number of audiences of selected TV shows and series by creating short mobile episodes prior to airing.