reena francis

Senior merchandiser at Isshra fashion

• United Arab Emirates - Dubai
• My current job since September 2020

Senior Merchandiser at DreamUniform LLC

• United Arab Emirates - Dubai
• August 2016 to December 2019

Senior Merchandiser cum Marketing, Dream Uniforms LLC, UAE (Aug 2016 to Dec 2019)
Handling GCC schools &GCC government category. Client - Sharjah police, Dubai police, Etihad Airways, Emirates Transport, RTA, Dyson, GCC International schools, Institute of applied technology & Adveti
 Responsible for check in the client meetings & appropriated approvals from them.
 Responsible for Marketing and finding new clients
 Handed online sales in 12 schools all over GCC around 8000 students with customer dealing.
 New product development and order execution.
 Correlative with the working team, supplementing the work & observe the subordinate work.
 Self & team development through constant training & coaching.
 Sourcing & Importing the new products from China & India
 In control of Overseas & local production, supply chain work (China, India, Pakistan, Bangladesh)
 Build effective teams & strong vendor relationship to drive operational improvement and delivery result in terms of quality & on- time delivery.
 Managing the approval of Fabric, Lab dips, Trims and Samples.
 Accomplishing the monthly turnover reports, production reports & working with future projects for company growth.
 Cost calculation, factory selection & factory auditing.
 Establish the accurate and timely preparation of all necessary reports &records
 Ensure strict confidentially in maintaining all the documents entrusted.
 Effective collaboration with Buying, Commercial terms and Suppliers.
 Maintain the high level of product knowledge & ensure the product is procured within the accepted standard norms of quality and fit.

Merchandiser at Euro Trouser Manufacturing company

• United Arab Emirates - Sharjah
• January 2014 to June 2016

. Senior Merchandiser Cum Planning, Euro Trouser Manufacturing Company-Sharjah (Jan2013toJune2016) Retail Brands managed UK& UAE (Asos, Harvey Parker, Matalan, Urban Outfitters & Landmark Group)
 To closely worked with Landmark group-buying team for new product development.
 To plan new product development, Production Planning, Seasonal Forecasting, & Order execution.
 Costing, Order Forecasting & maintain order and production plan charts.
 Managing the approval of Fabric, Lab dips, Trims and Samples.
 Conserve the critical path for all the styles & follow up with the Clients.
 Sourcing & Purchasing trims fabrics & make sure arrived in a timely manner.
 Day to day management of new developments & Production issues.
 Checkout the production/coordinates with the production team, including QA to ensure delivery is on time up to final inspection.
 Team management & Vendor Management.
 Sourcing new fabric qualities, trims, products & potential suppliers.
 Ensure that production is in the right place at the right time and in the proper quantity & quality.
 Maintain and update product information to suppliers as well as an update to customers.
 All the brands have taken care of individually and to punch in Client meetings & investigate the meeting instructions.

Merchandiser(Buying & Operations) at FAB INDIA OVERSEAS PVT LTD

• India - Chennai
• July 2008 to October 2013

Merchandiser (Buying & Operations)- Fab India Overseas Pvt Ltd, Chennai. India (July 2008 to December 2013) - 5 .5 year, Categories handled Womenswear, Menswear, Western wear, Garment Accessories, Kidswear, Home Furnishing &Accessories

 E-Commerce, B2B order fulfillment for all the 185 Fab India store’s online orders within expiry the date.
 To establish OTB and buy a plan in coordination with the B& M manager.
 Planning and allocations team to develop and execute seasonal plans & merchandising strategies.
 Perform bottoms-up planning in terms of key item flow, SKU sales plans, Average stock, and replenishment requirements.
 To conduct Promotion, sales events, and exhibitions.
 Conduct periodic store visit to collect the feedback from the stores.
 Responsible for product and category mix, revising the pricing strategy, space and product assortment plan
 Coordinate with the Central distribution center, Quality controllers, Stores, VM teams, logistic team & any other function on issues related to the brand.
 Responsible for category sales, monthly sales turnover performance, and target achievement.
 Production coordinator from fabric &trims order, samples &accessory card approval, issue out of fabric to vendors, QC checking online production till shipment
 Skilfully manages the processing of various retail pro reports, invoices creation.
 Responsible for setting product pricing through margin analysis and & competitive market research.
 Development of new products with domain specialists and close association with a product designer.
 Working with vendor to develop the new products & ensure the orders are effectively communicated to the vendor, collation & follow up.
 Managing the Inventory - stock audited twice in a year & Maintaining the MSF
 Negotiate prices in line with desired the good margin, placing the order & tracking the shipment.
 Sourcing the goods from India (Pondicherry, Kerala, Delhi, and Rajasthan) and vendor visit.
 Identify & shortlist potential vendors to develop new products and competitive to get a reasonable rate.
 Assure the pre-production quality check is executed in a timely manner with the quality control manager collaboration.
 Determines the buying requirement & formulates the buying plan as per the budget.
 Develop a healthy relationship with the suppliers.
 Conducting monthly meetings with regular & new vendors.
 Ensuring delivery arrangements with a logistics team for getting the goods in the warehouse on time & damaged goods returned to the supplier.
 Coordinate with the managing team to discuss with sales report & future forecast.
 Evaluates category sales performance, develop awareness about the fast moving& slow-moving items, check the existing product demand and reorder the customer demanded, moving items and allocate the slow-moving items for conducting discount sales to improve the sales and clearing dead stock.
 Marinating the critical path for all the styles & make sure deliveries from the suppliers.

Industrial Engineer at PENGUIN APPARELS LTD

• India
• March 2007 to February 2008

AS an Industrial Engineer had taken care of below mentioned responsibilities.

 Method study & Time study
 OB prepration
 Line Planning
 Plan chart & Production chart prepration.