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Alaa Shamaa, Business Development Director (Co-Founder)

Alaa Shamaa

Business Development Director (Co-Founder)·Bath & Body Scent (BBS)

Saudi Arabia

Master's degree, Business And Economics

Work experience

Total years of experience: 19 years, 5 months

Business Development Director (Co-Founder)

January 2022 - Present

Bath & Body Scent (BBS)

Jeddah, Saudi Arabia

January 2022 - Present

• Managed 102 staff across retail, warehouse, and office operations.
• Achieved 50-90% sales growth through aggressive commercial and marketing
strategies.
• Improved GP/NP by 40% through advanced pricing strategy, cost control, and
vendor negotiations.
• Reduced operational expenses by 50-60%, significantly improving bottom-line
profitability.
• Reached 90-110% sales target achievement across multiple quarters.
• Enhanced inventory accuracy by 0.1%, strengthening supply chain
performance.
• Closed and managed 10 major key accounts including Nahdi, Dawaa, Amazon,
Noon, and Beauty Valley.
Core Responsibilities
• Full P&L and budgeting for all branches across KSA & UAE.
• Negotiated commercial terms with Cenomi, Emaar, Aldar, Arabian Centres,
securing better rent and contract conditions.
• Directed supply chain, warehouse operations, transportation, and stock
planning.
• Led all HR functions: hiring, training, KPIs, performance reviews, and team
development.
• Oversaw marketing, product launches, seasonal promotions, and digital sales
channels.
Company industry:
Retail & Wholesale

Branch Manager – Western Region

January 2015 - January 2022

Nazih Trading Company

Jeddah, Saudi Arabia

January 2015 - January 2022

Responsibilities - Regional P&L, budgeting, and forecasting - Sales and KPI performance
management - Inventory distribution and warehouse coordination - Vendor, supplier, and
key account coordination
Company industry:
Sales Outsourcing
Job role:
Management

Regional Sales Manager (Co-Founder)

January 2011 - January 2015

Caramel Bath & Body

Jeddah, Saudi Arabia

January 2011 - January 2015

Co-founded the brand and expanded its presence across Western Region markets.
Key Achievements
• Managed 89 staff, increasing regional sales by 50-70%.
• Achieved 90-110% sales targets consistently.
• Supported expansion across multiple stores with feasibility studies and financial analysis.
Core Responsibilities
• Managed retail operations, logistics, and sales strategies.
• Directed product launches, marketing campaigns, and customer acquisition programs.
• Set performance KPIs and trained high-performing retail teams.
Company industry:
Sales Outsourcing

Branch Manager

January 2007 - January 2011

Nazih Trading Company

Abu Dhabi, United Arab Emirates

January 2007 - January 2011

Oversaw retail and sales operations across three countries.
Key Achievements
• Managed regional teams: 78 staff in DXB, 50 in AUH, 43 in Oman.
• Delivered 30% sales growth over three years.
• Strengthened market share through customer acquisition and relationship management.
Core Responsibilities
• Forecasting, budgeting, inventory management, and sales planning.
• Managed projects, reporting, and vendor/supplier communication.
• Built strong retail teams across three GCC markets
Company industry:
Sales Outsourcing

Education

Cairo University

May 2027

May 2027

Master's degree, Business And Economics

Egypt

Cairo University

May 2006

May 2006

Bachelor's degree, Political Science, Economics, Management

Egypt

:

Skills

Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Sales Tools Development
Expert
Sales Tools Development
Expert
Regional Managers
Expert
Regional Managers
Expert
Communications
Expert
Communications
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
OPERATIONS
Expert
OPERATIONS
Expert
MARKET PENETRATION
Expert
MARKET PENETRATION
Expert
NEW PRODUCT DEVELOPMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
PROMOTIONAL MATERIALS
Expert
PROMOTIONAL MATERIALS
Expert
FINANCIAL FORECASTING
Expert
FINANCIAL FORECASTING
Expert
BUSINESS PLANNING
Expert
BUSINESS PLANNING
Expert
SALES STRATEGY
Expert
SALES STRATEGY
Expert
CLOSING
Expert
CLOSING
Expert
COACHING
Expert
COACHING
Expert
COUNSELING
Expert
COUNSELING
Expert
CREDIT
Expert
CREDIT
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
ADMINISTRATION
Expert
ADMINISTRATION
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
forecasting
Expert
forecasting
Expert
P&L
Expert
P&L
Expert
Management
Expert
Management
Expert
Marketing
Expert
Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Project Management
Expert
Project Management
Expert
Accounting
Expert
Accounting
Expert
Business Development
Expert
Business Development
Expert
Market Research & Analysis
Expert
Market Research & Analysis
Expert
Lead Generation
Expert
Lead Generation
Expert
Pipeline Management
Expert
Pipeline Management
Expert
Go-to-Market Strategy
Expert
Go-to-Market Strategy
Expert
Competitive Analysis
Expert
Competitive Analysis
Expert
B2B & B2C Sales
Expert
B2B & B2C Sales
Expert
Franchise Development
Expert
Franchise Development
Expert
Territory Expansion
Expert
Territory Expansion
Expert
Partner Relationship Management
Expert
Partner Relationship Management
Expert
Sales Forecasting
Expert
Sales Forecasting
Expert
Revenue Growth
Expert
Revenue Growth
Expert
Key Account Management
Expert
Key Account Management
Expert
Negotiation & Closing Deals
Expert
Negotiation & Closing Deals
Expert
CRM (e.g., Salesforce, Zoho, HubSpot)
Expert
CRM (e.g., Salesforce, Zoho, HubSpot)
Expert
Customer Retention
Expert
Customer Retention
Expert
Upselling & Cross-Selling
Expert
Upselling & Cross-Selling
Expert
Sales Reporting & KPIs
Expert
Sales Reporting & KPIs
Expert
Team Leadership
Expert
Team Leadership
Expert
P&L Management
Expert
P&L Management
Expert
Operational Planning
Expert
Operational Planning
Expert
Cross-functional Team Coordination
Expert
Cross-functional Team Coordination
Expert
Budgeting & Cost Control
Expert
Budgeting & Cost Control
Expert
Supply Chain & Inventory Management
Expert
Supply Chain & Inventory Management
Expert
Import/Export Procedures (incl. SFDA / Port Clearance)
Expert
Import/Export Procedures (incl. SFDA / Port Clearance)
Expert
SOP Development
Expert
SOP Development
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Campaigns
Expert
Social Media Campaigns
Expert
E-commerce Operations (Amazon, Noon, Salla)
Expert
E-commerce Operations (Amazon, Noon, Salla)
Expert
Promotions & Product Launches
Expert
Promotions & Product Launches
Expert
Brand Development
Expert
Brand Development
Expert
SEO/SEM Basics
Expert
SEO/SEM Basics
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
Performance Marketing
Expert
Performance Marketing
Expert
Microsoft Office (Excel, PowerPoint, Word)
Expert
Microsoft Office (Excel, PowerPoint, Word)
Expert
ERP Systems (e.g., Odoo, SAP, Zoho, Oracle)
Expert
ERP Systems (e.g., Odoo, SAP, Zoho, Oracle)
Expert
POS Systems
Expert
POS Systems
Expert
Google Analytics
Expert
Google Analytics
Expert
GCC Market Knowledge
Expert
GCC Market Knowledge
Expert
Saudi Market Penetration
Expert
Saudi Market Penetration
Expert
UAE Business Regulations
Expert
UAE Business Regulations
Expert
SFDA Registration (for cosmetics/pharma)
Expert
SFDA Registration (for cosmetics/pharma)
Expert
Customs Clearance (KSA/UAE)
Expert
Customs Clearance (KSA/UAE)
Expert
VAT Compliance
Expert
VAT Compliance
Expert
Arabic & English Fluency
Expert
Arabic & English Fluency
Expert
Driving License (KSA / UAE)
Expert
Driving License (KSA / UAE)
Expert
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SUPERVISION
Intermediate
SUPERVISION
Intermediate
Sales Tools Development
Expert
Sales Tools Development
Expert
Regional Managers
Expert
Regional Managers
Expert
Communications
Expert
Communications
Expert
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
PROFITABILITY MANAGEMENT
Intermediate
PROFITABILITY MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Hobbies

  • Vintage Cars
  • Technology
  • Business Development
  • Traveling
  • Learning New Technologies
  • Reading