Rheia Mae Soliva

• Develop detailed planogram guidelines aligning with the brand's visual merchandising strategy, covering product placement, signage, and fixtures.
• Collaborate with the buying team to ensure planogram alignment with product assortment and promotions.
• Train Territory VM heads on planogram implementation and best practices for consistent execution.
• Oversee new store setups, ensuring adherence to planogram guidelines.
• Lead store openings and renovations, ensuring attractive displays in line with planograms.
• Monitor competitor stores for trends, identifying improvement opportunities.
• Incorporate innovative techniques into planograms to keep stores appealing.
• Evaluate planogram performance and make adjustments to drive sales.
• Coordinate with marketing to integrate promotions seamlessly into displays.
• Collaborate with cross-functional teams to ensure consistency in merchandising efforts.
• Develop a comprehensive VM manual outlining standards for all stores.
• Define guidelines for planogram implementation, product presentation, and signage.

• Managed visual merchandising for all UAE stores, overseeing openings, renovations, and setups.
• Executed planograms, ensuring consistency in displays and product alignment.
• Monitored stock availability and coordinated replenishment.
• Designed captivating window displays and collaborated on POS materials.
• Led visual merchandising for new stores, overseeing layout and fixture installation.
• Worked with cross-functional teams to maintain standards.
• Conducted store visits, ensuring adherence to guidelines.
• Collaborated with area VMs for consistent implementation.
• Provided coaching and training to enhance team skills and uphold excellence.

• Supervised operations across 5 stores, ensuring optimal performance and adherence to company standards.
• Led the launch of new stores, including fixture alignment and overall setup, overseeing all aspects from planning to execution.
• Coordinated and executed season changeovers, including sales initiatives and promotional campaigns.
• Ensured accurate and effective implementation of point-of sale systems in all store locations.
• Managed stock distribution and allocation during season launches to ensure optimal inventory levels. Revamped floor stocks by strategically highlighting slow-moving items through mix-and-match displays with new stock to boost sales.
• Directed floor-to-wall displays, window displays, and mannequin styling to align with brand guidelines.
• Trained staff on planogram interpretation and implementation, focusing on fundamental display principles.
• Worked closely with store teams to ensure seamless setup and execution of seasonal implementations, maintaining high display standards.

• Manage in-store displays from wall to floor, ensuring adherence to planogram guidelines and brand standards.
• Create and maintain engaging window displays and mannequin outfits.
• Monitor stock availability on the floor, reconcile with planograms, and coordinate with department heads to address discrepancies.
• Highlight POS materials for product campaigns and core products, coordinating with department heads for any missing materials.
• Assist in setting up new stores and launching seasonal displays.
• Coach Team members on visual merchandising techniques.
• Coordinate with management for implementation and necessary changes, ensuring awareness for potential store visits from head office.
• Manage stock display, replenishment, and inventory, pull out, and returns.
• Perform cashiering duties when other staff are unavailable.