Riad Moustafa, Area Sales Manager

Riad Moustafa

Area Sales Manager

احمد عبدالله العيسى

Location
Saudi Arabia - Jeddah
Education
Higher diploma, Business Development
Experience
19 years, 8 Months

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Work Experience

Total years of experience :19 years, 8 Months

Area Sales Manager at احمد عبدالله العيسى
  • Saudi Arabia - Jeddah
  • My current job since May 2019

Area Sales Manager
• Presented management with new strategies to increase sales of products, enlarge territory, and increase market share.
• Successfully managed to open new showrooms in (Madinah and Khamis Mushit) starting from nothing to the final stages of selling the kitchens.
• Coach and train the showroom team in sales and technical aspects, especially the new joiners to elevate their skills and improve the performance
• Market analysis skills and competitor activity to plan accordingly and improve the sales share, involved in the marketing activities to improve the brand image and drive new customers to the showroom

• Assessed costs and market levels by consulting with senior management and vendors to set prices of goods to maximize profits.
• As an exceptional leader with expertise in Kitchen operations, achieved amazing Result by implementing innovative strategies.
• Responsible for hiring and motivating 20-member team which resulted in producing sales of more than 15 M per year.
• Achieved sales amounting to more than 10 M over 2020 to accomplish 70% of company's sales goal.
• Adjusted sales procedures by tracking customer behavior, market trends, and current market share to realign company goals.

Manager at Burberry KSA
  • Saudi Arabia - Jeddah
  • November 2012 to October 2017

working as Area Manager for Burberry stores in Jeddah and supporting the District manager for Saudi and Bahrain in (Training, store operations, Marketing and strategy, planning for the seasonal stock for whole Saudi and Bahrain stores, customer’s feedback program elevation, planning for the yearly Budget for Saudi and Bahrain Stores
Maximize Sales and Profitability
Reduce store operating costs
Loss Prevention
Optimize Inventory
Increase in customer awareness on products
100% stock availability Retention of key talent Team Engagement
Advanced Knowledge of retail processes and retail industry
Advanced Knowledge of Merchandising
Stock Management and Inventory processes
Leadership skills
Result orientation
Teamwork & collaboration
Communication skills
Analytical skills
Planning and organizing skills
Customer service orientation
Coaching and mentoring skills
SAP Management

Area Manager western Region at Coach
  • Saudi Arabia - Jeddah
  • June 2011 to September 2012

business development
Marketing
Staff recruitment and Development
Customer Service
Brand Awareness
KPI analyst
Operation and Stock Management

Sales manager at ROSHANA Group for fashion and Retail
  • Saudi Arabia - Jeddah
  • February 2010 to June 2011

business development
Marketing
Staff recruitment and Development
Customer Service
Brand Awareness
KPI analyst
Operation and Stock Management

Customer Service Manager -Jeddah at ROSHANA Group for fashion and Retail
  • Saudi Arabia - Jeddah
  • March 2009 to May 2010

Manage large amounts of incoming calls
Generate sales leads
Identify and assess customers’ needs to achieve satisfaction
Build sustainable relationships and trust with customer accounts through open and interactive communication
Provide accurate, valid and complete information by using the right methods/tools
Meet personal/customer service team sales targets and call handling quotas
Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolutionKeep records of customer interactions, process customer accounts and file documents
Follow communication procedures, guidelines and policies
Take the extra mile to engage customers

Store Manager At Zara at AL-HOKAIR Group for Fashion and Retail
  • Saudi Arabia - Jeddah
  • January 2007 to February 2009

business development
Marketing
Staff recruitment and Development
Customer Service
Brand Awareness
KPI analyst
Operation and Stock Management

Store Manager At Prada at Prada Group
  • United Arab Emirates - Dubai
  • March 2006 to January 2007

business development
Marketing
Staff recruitment and Development
Customer Service
Brand Awareness
KPI analyst
Operation and Stock Management

Marketing Specialist at HAKKAN INT Group for Bags and Accessories
  • Türkiye - Istanbul
  • February 2003 to January 2006

Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned

Education

Higher diploma, Business Development
  • at liverpool university
  • December 2016

The study of business development for two years

Master's degree, Business Administration
  • at Aleppo University
  • February 2003

Office Management, Reception, Filing, Bookkeeping, Organisation, Proficiency in Microsoft Office Suite, Time Management, Communication, Attention to Detail, Problem Solving, Multi-tasking, Order Management, Billing, Reporting, Researching, Ordering, Invoicing, Scheduling, Typing, Computer Skills

Specialties & Skills

Coaching Leaders
Marketing
Retail Management
Business Development
Coaching and mentoring skills.Leadership skills

Languages

English
Expert
Turkish
Expert
Arabic
Expert

Training and Certifications

Fundamentals of Digital Marketing from Google (Certificate)
Date Attended:
February 2019
CVM (customer value management) (Training)
Training Institute:
Burberry
Date Attended:
April 2014
Duration:
48 hours
Retail management training program in Burberry Training workshop in Dubai 2012 (Training)
Training Institute:
Burberry
Date Attended:
October 2013
Duration:
72 hours
SAP retail (Training)
Training Institute:
Burberry
Date Attended:
September 2013
Duration:
36 hours
Coaching and mentoring skills ,Leadership skills (Training)
Training Institute:
Burberry
Date Attended:
August 2014
Duration:
48 hours