Rihane Jaziri

• Responsible for Instagram, Facebook, Twitter, LinkedIn and YouTube channels for Abu Dhabi Residents Office, the IPO Fund, and the Investor Journey Program at the Abu Dhabi Department of Economic Development.
• Responsible for monthly media plans, paid ads, social media strategy, crisis management strategy, target audience strategy and website content (including newsletter)
• Evaluating marketing campaigns using key metrics and performance indicators, enhancing future propositions.
• Create creative ideas for social content
• Directing Social Media agency for community management, creative, content creation, video creation, social influencer campaigns, video campaigns and topline branding plan, topline strategy for each initiative, social media plan for each initiate and paid media plan for each initiative.
• Directing Digital agency on SEO, SEM, Media Plans.

• Managed the creation and implementation of the
digital platforms in Arabic language.
• Developed the Digital strategy for the Middle East
office.
• Grew Instagram followers from 0 to 50K in 3 years .
• Grew Twitter followers from 2oo to 15K in 3 years .
• Launched the company's website in Arabic language though a campaign that resulted in 1.6M visits in 2 months and 300K collected leads .
• Increased Instagram engagement by 200% through ongoing interaction with hashtags & tagged photos & content optimisation.
• Introduced monetization of the company's digital
platforms.
• Created Digital Campaigns to promote French brands in the region
(Hotels, restaurants, malls, fashion and retail...)
• Conducted Paid Advertising campaigns.
• Organized trips to France with social media
influencers
• Researched industry news and competitors regularly.
• Developed digital partnerships with airlines, hotels and
online travel agents.
• Performed crisis management.
• Utilised HubSpot to streamline social media reporting.
• Developed website landing pages and content using Contentful.

• Managed 3 + social media accounts, including Facebook, Instagram, Twitter.
• Grew Instagram followers from 10k to 25K in 1.5 years.
• Grew Twitter followers from 12k to 35k in 1.5 years.
• Prepared yearly/monthly digital reports and content
plans.
• Managed paid advertising & social media campaigns.
• Created Digital Campaigns to promote British brands
(Hotels, restaurants, malls, fashion and retail...)
• Organised trips to the UK with social media influencers.
• Utilised Google Analytics and HubSpot to monitor website performance and newsletter campaigns.
• Performed detailed market and competitor analyses to inform digital marketing strategy.

• Grew Instagram followers from 1k to 10k in 1.5 years.
• Launched a new account and grew it from 0 to 8K in 6 months .
• Prepared yearly/monthly content plans and reports.
• Performed live coverage of press conferences and events on social media.
• Managed Social Media influencers activities.
• Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
• Managed paid Facebook advertisements, effectively utilising allocated budgets and additional resources to achieve maximum ROI.

• Created and managed the digital platforms: Facebook, Instagram, Twitter and YouTube.
• Grew Instagram account from 0 to 17K with high engagement.
• Created customer retention campaigns.
• Prepared, managed and delivered the regional marketing plan.
• Cultivated effective partnerships with clients and stakeholders, maximising engagement with current campaigns.
• Coordinated staffing for marketing events, ensuring optimal coverage and brand visibility.
• Created engaging marketing materials, driving campaign and brand awareness.