Zonal Marketing
DELL TECHNOLOGIES
Total years of experience :14 years, 9 Months
Key Deliverable’s
• Handling North Region for retail marketing of Laptops & Desktops
categories - ATL& BTL activities for the regions
• New Store Launches, Campaign/Offer Roll Out, On Ground Activations,
Tie-Up’s, Sponsorships, Outdoor, Print & Radio activations
• Channel Partners Meet, Market Storming, Internal Trainings
• BTL Budget management & control in coordination with HO Teams
• Retail SIS & visibility management adherence as per VMD guidelines
Lead to continue to be the most loved telecom brand in UP East by constantly engaging customers with various emotional connects campaigns.
Handling Retail& Multi Brand Outlet Visibility, Media Buying, POSM Procurement, Events & Activations, AVI &Merchandising Activities, Brand Associations & Sponsorship, Product Launch GTM plan for Up East Circle.
Handling inshop & outshop visibility, visual merchandising, media buying, POSM procurement, MOP Audits, Event handling & budget management.
Implementing VMD guidelines as per campaigns and delivering D Day on time.
Events handling local dealer meets, Goa dealer’s meet, road shows and other HO events
Handled Marketing Operations for entire Rajasthan with 1 off role marketing representative & 10 sales executive.
ATL & BTL activities for BIO and BII categories.
Trade Activations, Product Launches, Road Shows, Music & Fashion events & Sponsorships.
ATL & BTL activities handling for three brands i.e. Hayward’s 5000, Haywards 2000, Foster’s &Indus Pride.
Doing inshop & outshop branding at OFF and ON premise.
Events handling for SAB Miller India includes Urban as well as Upcountry areas for Product Promotions, Brand Recall
• Administering marketing operations for Alwar Zone.
• AVI score management for Alwar Zone, Media buying. Central & Zonal events, Wall paintings, Signage deployment, POSM management.
• Outdoor planning & execution as per circle brand team direction.
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