Rizwan Hasan

Lead the Sales & Customer Success in Quebec market with responsibilities (not limited to):
• Driving Revenue and Growth: Lead pipeline development, acquisition, and revenue generation efforts within the BFSI
(Banking, Financial Services, and Insurance) sector, with a strategic focus on the Quebec province.
• Developing Market-Specific Strategies: Leverage deep knowledge of Quebecs BFSI landscape to shape industry-specific
strategies, aligning organizational functions to meet regional client needs.
• Building Strategic Partnerships: Manage and cultivate relationships with BFSI internal and external (not limited to Salesforce,
ServiceNow, Snowflake, AWS, Adobe) stakeholders, including global and regional partners, to strengthen Randstad Digitals
ecosystem and enhance client value propositions.
• Deploying Tailored Solutions: Implement BFSI-focused platform strategies to address client-specific challenges, optimizing
customer engagement and delivering measurable outcomes.
• Enabling Sales Excellence: Maintain and enhance Account Managers pod sales processes, driving consistent growth and
profitability for temporary and solution-based engagements within the BFSI sector.
• Articulating Value Proposition: Effectively communicate Randstad Digitals unique offerings and market differentiators to
BFSI clients, fostering trust and brand loyalty.
• Ensuring Regulatory Compliance: Align solutions with Quebecs regulatory requirements and industry standards, meeting
governance expectations while addressing client priorities.
• Collaborating Across Functions: Partner with marketing, finance, and delivery teams to design and execute strategies that
support the BFSI industry sales agenda and ensure pipeline alignment.
• Leading Growth Initiatives: Drive long-term strategic initiatives to achieve business growth and diversification, focusing on
expanding Randstad Digitals BFSI presence in Quebec.
• Fostering a Culture of Accountability: Promote a culture of ownership and accountability, increasing wallet share and
delivering exceptional outcomes in alignment with Randstad Digitals vision.

Lead the Sales & Customer Success in North America market with responsibilities (not limited to):
• Build the Sales department from scratch (not limited to): industry positioning and go-to-market strategies, sales team
recruitment & enablement, business development, sales and customer success tools, sales processes playbook
• Build, grow, strengthen, and sustain the vendors and partners ecosystems including sector cluster, provincial and federal
governments,
• Define the commercial and go-to-market strategies, and set business objectives and priorities
• Direct and supervise company policies, regulations, and the management (not limited to engineering, projects, production,
HR) team cohesion
• Market and competitive intelligence to proactively adapt the company services offerings
• Build the sales funnel, monitor opportunities progress, and close sales opportunities
• Direct and supervise the sales team on their sales opportunities
• Take part in the negotiation on key strategic accounts
• Recruit, onboard, enable, mentor, and elevate the global (North America, Europe, and Asia) sales team
• Direct and supervise the global recruitment team in the hiring process
• Direct the distributed marketing team in promoting the brand and notoriety, and positioning our services offerings
• Drive business growth through new customers and accounts expansion; increase services renewal rates, focus on the Net
Promotor Score (NPS)
• Reduce customer and revenue churns

Lead the Digital Sales & Growth in North America & LATAM markets with responsibilities (not limited to):
• Restructure the Sales department e.g., industry positioning and go-to-market strategies, sales team recruitment &
enablement, processes and tools, single repository of sales collaterals & presentations
• Actively contribute to scale up the organization by designing, implementing, and executing sales processes, and their
implications with other departments e.g., marketing, customer success, operations, finance, HR, legal
• Work closely with the marketing team to design & execute campaigns for MQL
• Build the sales funnel, monitor opportunities progress, and achieve/exceed sales quota
• Respond to RFx in collaboration with Solutions Metrix cross competencies teams i.e., presales, practice leads, infrastructure,
support
• Talents recruitment and enablement
• Build, grow, strengthen, and sustain the vendors & partners channels
• Attend events, conferences and business development, networking and evangelize services offerings
• Work with prospective clients (C-Suite) to understand their needs, present technological digital platforms, and consulting
solutions

Representative $250K

Lead the Digital Sales & Growth with opening the Enterprise segment market in Canada with responsibilities (not limited to):
• Work closely with the marketing team to design & execute campaigns for targeted Enterprise accounts
• Build the sales funnel and achieve sales quota
• Respond to RFx in collaboration with Soljit cross competencies teams
• Talents recruitment and enablement
• Build the vendors and partners channels and collaborate with them to maximize growth opportunities
Build a sales and technical enablement strategy
• Build go-to market strategies with the vendors and partners teams
• Work with prospective clients (C-Suite) to understand their needs, present technological digital platforms and consulting
solutions

Lead the CRM and digital marketing businesses and practices (not limited to) as part of the Customer Engagement sub-sector:
• Build (1) a sales and technical enablement strategy and (2) the sales funnel and achieve/exceed sales quota
• Respond to RFx in collaboration with cross-business unit teams
• Talents recruitment, enablement and mentorship
• Collaborate with the CGI account management organizations to maximize growth opportunities
• Lead work efforts, execute and grow consulting billings in assigned projects and accounts
• Design, implement, and execute go-to market strategies with the vendors & partners teams
• Work with prospective clients (C-Suite) to understand their needs, present technological platforms, and consulting solutions
• Drive business growth through accounts expansion; increase services renewal rates, focus on the Net Promotor Score,
reduce customer and revenue churns

Representative transformational $1, 5M+ CAD $2, 5M CAD $3M USD

In charge of the CRM and Digital Services domain (not limited to):
• Define and manage the creative, operational, strategy and technical aspects of the complete Digital Marketing domain for
Etisalat UAE, including design, development, integration and maintenance of CVM Campaign Management, Loyalty &
Retention, Digital Advertisements platform, Gamification Platform, Partner management and overall marketing solutions
• Develop and evolve an ecosystem for Digital Marketing domain that drive measurable revenue pipeline activities across
Etisalat business units
• Work with internal sales and marketing stakeholders (VP, SVP, C-Suite) to build roadmap and sell added-value engagements
• Oversee, manage and develop strategy for the design and development of the digital loyalty solutions for business and
consumer units
• Responsible for overall management of different initiatives and projects in the Digital marketing domain
• Performs budget planning, monitoring and control
• Works closely with the end user and key stakeholders teams to support their roadmap from IT side
• Contribute and take decisions related to overall system architecture and integration
• Work closely with the end user and key stakeholders teams to support and deliver their roadmap
• Prepare RFPs/RFQs for all digital initiatives including DevOps inside the organization and contribute in the evaluation
process
• Build business cases, present and sell them to the internal sales and marketing stakeholders
• Manages, monitors and evaluates the sections on-going performance and quality of its output and services
• Provide technical leadership to development teams and provide technical input for enhancement
• Single Point of Contact for external teams and vendors for matters pertaining to Digital Marketing design & architecture

Representative transformational opportunities/programs:
• Gamification. Engage customers/employees throughout gamifying 4 Etisalat platforms i.e., 2 mobile applications, IPTV,
Sales internal portal to play games and have fun while enhancing the brand awareness and up/cross-selling Etisalat
services.
• Optical Recognition Character. Enhance the customer experience and prevent from manual data entry challenges with
scanning documents i.e. Emirates ID, passport, debit/credit card through Sales and mobile applications channels.
• Customer Feedback Management. Enable the unique automated engagement system for customers feedback through
touch points following a retail, service delivery, customer care or online experience.
• Smiles. Enhance the customers loyalty by availing a mobile application (on iOS or Android) to earn/redeem points against
the Etisalat marketplace offers & coupons/vouchers, to pay bills online & recharge and to invite friends to enjoy Smiles.

In charge of managing global initiatives related to the Consumer Experience domain, DevOps, demand generation, vendors
management, and budget management (Opex/Capex).
Representative transformational opportunities/programs:
• Digital Global Lead Management. Proceed with selling the business case, and manage a multi-country (Germany, Mexico,
Australia, New Zealand) deployment related to lead management for BRP dealers to work and close business opportunities.
• Digital Customer Satisfaction Survey. Brand new initiative sold to VPs with solid return of investments: gather consumer
satisfaction surveys responses globally for BRP consumer owners for the after-sales team to enhance BRP awareness and
reputation.

In charge of supporting clients to build their CX practices with developing CX businesses, hire resources. Support prospective clients
to develop customer experience strategies and plans to sell / build customer engagements and improve clients marketing efforts by
aligning technology investments with business processes designed to acquire/retain/win-back customers across Europe, Middle
East & Africa.

Representative opportunities/programs:
• Leading Consulting Organization (Dubai, United Arab Emirates) Contribute to build a CRM practice
aligned with business goals & vision, build pipeline, execute/close sales, and develop CRM business.
• Leading Retail (Castle Cary, Deliver workshops to key business stakeholders
on loyalty functions (not limited to earn & burn, points expiry, promotions, products / services), loyalty schemes examples to
proceed with sales closure.

Business Development and Solution Development
• Assist teams to identify and cultivate potential Customer opportunities with key clients in their respective territories.
• Lead client workshops to help clients understand the benefits of IBM EMM solutions. Lend SME expertise to marketing
campaigns, conferences and industry events.
• Collaborate cross brand, cross geo and with outside vendors to develop innovative and comprehensive solutions for IBM
clients.
Sales Pursuit
• Collaborate cross brand, cross geo and with outside vendors to develop innovative and comprehensive solutions for IBM
clients.
• Provide Industry domain Subject Matter Expertise to assist in developing the proposed technical solution, project plan, and
resource estimates.
• Write sections of the proposal documents, including the technical solution, roles and responsibilities, value proposition, and
the cost case.
• Participate in preparation of proposal presentations, and present and explain the proposed solution to the customer.

Delivery
• Provide SME support, perform project reviews, help troubleshoot project issues.
• Provide part time on demand assistance to resolve critical open issues that arise throughout the delivery life cycle.

Led sales/pre-sales engagements / deal pursuits evolving IBM EMM technologies in worldwide geographies (Colombia,
Mexico, Brazil, USA, France, Saudi Arabia, etc.) for Financial Services and Telecommunications prospects/clients.

In charge of sales (holding quota) & business development, assets & resources development, recruiting and onboarding, skills
growth, people management and go-to-market strategies. Lead sales and delivery engagements across the Middle East and Africa,
directing teams, sales/pre-sales, and delivery management in telecom, financial services, and public sector industries.

Representative transformational opportunities/programs:
• Leading Telecommunications Organization, Kuala Lumpur, Malaysia. TCV: $150M USD Leading Telecommunications Organization, Islamabad, Pakistan. TCV: $15M USD Leading Telecommunications Organization, TCV: $10M USD Leading Telecommunications Led 30-member team in
structuring a multimillion-dollar proposal. Managed a multi-million-bid budget and ensured smooth completion of the bid
within time and financial parameters by collaborating with Risk Management, HR, Legal, Procurement, and Solutioning
teams. Aligned clients business processes
with marketing and BI applications and reports. Engaged with client teams in requirements gathering phase. Led cross
functional technical team members in creating project definition and design documents and facilitated IT workshops.
Supported the client in building an anti-churn and retention matrix for pre-paid customers.

This role spans sales and delivery. Advanced company growth goals by performing sales, analyzes, designing solutions, and
generating proposals for major clients in Europe and Egypt. Application modules spanned Loyalty, Events, Hospitality, Marketing,
Business Intelligence, Telecommunications, Analytics, Financial Services, Consumer Goods & Marketing; also, Oracle Business
Intelligence.
Representative transformational projects:
• Leading Hospitality Organization, TCV: 2.5M EUR Telecommunications TCV: $1M USD Led 6-
members consultant team to conduct studies on integrating campaign briefs and planning functions. Strengthened
implementation of Telecommunications, Marketing, and Oracle Business Intelligence platforms by working with end users
on change management. Designed and implemented acquisition, anti-churn, retention and loyalty framework based on the
customer lifetime value & average revenue per user. Global Cosmetics Facilitated business workshops to align application
modules with marketing practices including campaigns, target segmentation, reports, and KPIs to drive response rates,
conversions, and cross-sales. Designed and implemented data collection and loyalty processes. Sold and delivered technical & business expertise on marketing and loyalty projects for other clients including (but not limited
to) British Telecom (UK), Go Ahead (UK), Nagravision (Switzerland), ATAC (France), Dresdner Bank (Germany), KocSistem
(Turkey), and Telefonica 02 (Czech Republic).

This role spans sales (holding quota)/pre-sales and delivery. Directed project teams to complete phases of client engagements
including requirements gathering, technical and functional specifications, implementations, and migrations. Application modules
spanned Utilities, Telecommunications, Insurance and Financial Services. projects: Leading Utilities TCV: 500K EUR Leading Technical Leader. Conducted workshops to elicit business requirements from
insurance company client teams for implementation of CRM technology. Drafted functional and technical guides and
provided technical expertise to the client technology team.

Delivery engagements in public sector, railway, and automotive industries.