Head Of Marketing & Events
Al Ain Mall
Total years of experience :21 years, 3 Months
Planning, developing, implementing and managing the overall digital and traditional marketing strategy. Responsible for managing, guiding and training digital marketers and marketing positions in the team.
--Create annual marketing plan and Events Calendar.
--Brand, Advertising and Retail management.
--Data Science Strategy.
--Prepare and manage marketing budget, ensuring that it is spent efficiently and in accordance with the marketing strategy.
--Follow annual marketing plan in conjunction with leasing department, with details activities to follow during the fiscal year, which will focus on meeting Mall Performance Objectives.
--Develop partnerships for the betterment of the Mall objectives.
--Manage and oversee different digital and traditional marketing channels.
--Measure ROI and KPIs
--Strategizing, measure and manage different media platforms.
--Track SEO and Google Analytics data and make complex analysis
--Anticipate sales performance trends
--Research competition, investigate benchmarks and provide suggestions for improvement.
--Develop Campaign’s to create and maintain high level of customer interaction.
--Develop Events to maintain high level of footfall.
--Stay up-to-date with new marketing and digital technology developments.
--Negotiation with Media agencies and contractors.
--Leading and directing Mall advertising, Events and Promotion Activities.
--Leading Mall’s seasonal and promotional decoration.
KEY RESULT AREAS:
---Work with marketing Head for budgets and contract, marketing plans and the selection of advertising media;
--- Responsible for the development and implementation of the Mall's advertising strategy through various advertising media;
---Creative & Management - ATL, BTL & TTL;
---Develop strategic advertising plan to produce effective promotional material and monitors campaign results;
---Brand Management - Analyze brand features & keep the brand image high by evaluating factors which appeal to customers, ensure the production, display quality of the promotional campaigns & the tenants advertising collaterals;
--'Negotiate advertising contracts.
--- Initiate market research studies and analyze the findings to understand tenants, customers and market opportunities for business.
---Events & Promotion Management - Support for successful event & promotion results;
---Team & Supply Chain Management - Ensure proper supply of materials & quality production with negotiated prices to bring it in a reduced budget cost;
---Quality & Development - Keep a strong eye around the Mall for "what a normal eye cannot see" to raise issues which could impact the brand image of the Mall;
---Policies & Procedures- Create policies for smooth operations of the Creative Division;
---Digital Marketing - Create strong social media campaigns to involve & interest customers & maximize the reach; and
--'Meet tenants to provide marketing advice.
KEY RESULT AREAS:
Project Management - Managed advertising and marketing campaigns for high profile clients by coordinating the overall project execution from planning the marketing strategies to liaising with clients and understanding their objectives, creating high quality art work and delivering results according to the complete satisfaction of clients.
Number of our clients included some of the high profile clients such as below:
♣ NISHAT Group of Companies
♣ GUARD Group of Companies
♣ NESTLE PAKISTAN
♣ US APPAREL
♣ EURO INDUSTRIES
♣ EXPO KARACHI / LAHORE
♣ CALORIES BAKERY & CAFÉ
♣ RANA HUNTING & LEISURE RESORTS
♣ SUGAR MILLS (Al Abbas Sugar Mills, Mehran Sugar Mills)
♣ HOLIDAY INN
♣ DEPILEX MEN
♣ CRESCENT TEXTILE INDUSTRY
♣ CHEMITEX TEXTILE INDUSTRY SAREENA TEXTILES
♣ PEPSICO
HIGHLIGHTS:
♣ Conceptualized and designed a major business development solution for Guard Group of Companies where they installed 600 branded retail service outlets nation-wide (Guard Auto Zone), a first of its kind. This helped them in directly reaching their clients, massive increase in sales and considerably decreasing their dependence on distributors; and
Assisted the multi-billionaire Nishat Group of Companies to enhance their brand image and overall sale by developing their national advertising and marketing campaigns, annual magazines, TV advertisements and independent retail outlets. Our successful implementation of the first independent retail outlet has helped them in opening several other outlets in different cities of Pakistan & UAE.
-SITARA MALL
Advertising Business Management & Development
Media Management
Animation Production Management
Set Designs & Development
TV Production - Titles Development
New Channel - Hum TV Development
• Creating Advertising Campaigns ATL & BTL.
• Concept Development
• Client Service
• Marketing Officer
Annual Freedom Festivals - Managing & Executing City Festivals
Annual Flora Festivals - New Festival Development - City Development Concepts.
Brand Exhibitions & created new concept of Expo Centre.
Strategic Marketing Management
Seminars & Exhibitions Attended: • Puppet Organization of NCA by National College Of Arts, 1998 • Lahore International Art Education Workshop, National College of arts (worked with FUJI HIROSHI), 1996 • Rafi Peer Theatre at Third International Puppet Festival Lahore, 1996 • Third International Puppet Festival Lahore, National College of Arts, 1996 • Annual Cultural Festival by National College of Arts, 1996 • Independence Day, National College of Arts, 1996 • Presenting College Outside, National College of Arts, 1996 • Flora Festival, Government of Punjab & National College of Arts, 1885 • Rafi Peer Theatre at 2nd International Puppet Festival Lahore, 1994 • 2nd International Puppet Festival Lahore by National College of Arts, 1994 Academic Achievements: - Organizing Committee in Annual Cultural Festival by National college of Arts, 1994. - Arranging The Independence Day Celebrations On Freedom Festival, 1994. - Independence Day Lahore by National College of Arts, 1994. - Active Participation In College Decoration by National College of Arts.
