Marketing Manager-Mobile Apps
AD DMCC
Total years of experience :11 years, 9 Months
Mobile Apps marketing strategy and GTM plan execution
PR agency communication
Manage Digital Ad campaigns
Content writing and proofreading
Business Plan for Mobile apps and ROI analysis
Manage 5 direct reportees and mentor interns
Role:
* Plan and implement digital marketing strategy driving demand, brand awareness and customer engagement for
its FMCG and healthcare brands portfolio
* Manage the functioning and business generation from ecommerce website
Responsibilities:
* Conceptualized and managed the design, content, functioning, plugins for the ecommerce website from scratch to
a successfully running website
* Develop annual website marketing calendar of promotional activities (pricing, discounts, collaborative
promotions, focus product, seasonal campaigns) for each product line
* Develop and implement digital campaigns (email, social media, SEO markers, Influencer, other ecommerce and
non-ecommerce websites) to boost traffic and sales
* Design and develop engaging online content (video, graphics with the team) and analyze content success.
* Design and drive PPC, FB & IG Ads and Remarketing strategy for the marketing campaigns from time to time
and assess its performance with sales objectives, traffic and user interaction to improvise and realign for
maximum outcome
* Measure and report performance of all digital marketing activities, P & L performance, and manage KPI
performance using Google Adwords, Google analytics and other tools.
* Responsible for the content development, traffic generation and user experience for the company’s website,
and e-commerce site as well as oversee the backend operations for complete customer satisfaction experience
* Partnering and tie ups with schools, maternity clinics and training centers, community groups, key influencers,
bloggers for specific product line and design cyclic campaigns and events
* Participate in community markets and corporate events for sampling, awareness, sale and promotion of website
* Conceptualize the design and content brochures, leaflets, corporate presentations, corporate branded items, in
store promotion material and graphics etc.
* Handling in house team of 4 people and website developers and freelancers
Selected Accomplishment:
* Successful launch and functioning of the ecommerce site developed from scratch to a transactional website
starting with 3% conversion rate
* Created buzz for Clearblue brand (P&G) in GCC with FB Ads (average CTR of 2.40) and engagement via enquiry
messages and increased site traffic
Role:
* Responsible to strategize marketing and sales to ensure achievement of sales targets in line with business plans.
Responsibilities:
* Responsible to achieve targets for revenue, profitability and sales growth by recognizing the potential markets to
achieve sales goals
* Develop distributor and agent network in GCC, South East Asia and Latin America market to increase sales and
revenue for the company
Selected Accomplishment:
* Generated average sales of $ 3.5 million/ month from new customers for GAP
(Accuray Inc is a NASDAQ listed MNC based out of USA- One of the World’s leading Radiation Oncology medical
equipment manufacturer)
Role:
* Responsible for defining and implementing Accuray’s promotional and business development strategy taking
responsibility for the creative development and implementation of projects & programs to support sales and
corporate communication objectives
Responsibilities:
* Develop and manage strong relationship with KOL’s, propose partnership plans for existing sites ensuring high
level clinical excellence for product promotion and growth
* Developed the content and promotional strategy for the regional promotional activities (print, digital, events,
product launch, PR) and monitor its consistency with corporate image and messaging
* Develop marketing strategy which drives business objectives of customers and execute the same through various
promotional BTL activities for different target audience (Physicists, clinicians, patient education)
* Running region specific campaigns (customer testimonials, email marketing, patient education, Voice of
Customers) to support sales programs
* Manage and organize all aspects of Medical Conferences & Symposia, User meetings, Road Shows and
Workshops
* Manage distributors across India, subcontinent and GCC and sales team in terms of their marketing support-
pricing, promotion, product messaging and trainings
(GPC Medical Ltd is a star export house based out of India- Manufacturers and Traders of Medical devices)
Role:
* Responsible for business development of GPC products and creating brand awareness in new markets to boost
exports
Responsibilities:
* Creating the business plans and strategies for each product category; develop opportunities for sales growth of
various products and close coordination with production, warehouse and logistics for timely shipments
* Create, manage and analyze the overall Digital Marketing Campaigns (website content, SEO, email
newsletters.) for the company products that drive sales leads and promote brand
International Marketing, Logistics, Business Management
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