Partnerships Specialist
flydubai
Total years of experience :20 years, 11 Months
▪ Managing the partnerships across the flydubai networ for the loyalty and rewards programme ‘OPEN, rewards by flydubai’, with key focus in UAE and GCC markets.
▪ Launched the co-branded credit card with Dubai Islamic Bank, and responsible for financial budgets, cost projections, marketing and managing overall performance to meet the revenue objectives.
▪ Develop annual marketing plan for the co-branded credit card to increase card spend and portfolio performance, and also measure ROI through application of analytics, monthly reports and insights.
▪ Identify potential partners and establish contact, initiate discussions, create business case, negotiate agreements to ensure maximum benefits to flydubai. Also managing partnerships at operational level that entail following up on all service failures, problems-solving and liaising with relevant departments within flydubai.
▪ Benchmark and competitor analysis of partnerships of various airlines, research, analyse and make recommendations
Responsibilities:
▪ Manage strategic partnerships and plan joint promotions with partners like Emirates Skywards, Emirates NBD, ADCB, AMEX, Citibank, NBAD, Le Meridien, RAK Bank and meet performance targets as per the defined KPIs.
▪ Oversee all outdoor campaigns for the division, including unipoles, scaffoldings, mupis, metro, buses and airport.
▪ Steer all radio advertising- spots, annual sponsorships, contests and individual radio campaigns.
▪ Conceptualize, plan and execute promotions and cross promotions in UAE, Qatar, Bahrain and Oman.
▪ Handle marketing elements including managing production of POSM, shopping bags, collateral and marketing material for the group.
▪ Pro-actively develop all mall activities- in-mall advertising, promotional kiosks, joint campaigns and events.
▪ Manage other projects: in-store music, scent marketing, vehicle branding, and merchandising.
Key Highlights:
▪ Made noteworthy contribution to increase the number of strategic partnerships by 40%, thereby increasing sales revenue.
▪ Managing a budget of over AED 25 million across outdoor, radio and in-mall advertising.
Responsibilities:
▪ Spearheaded marketing activities for Peugeot across 5 retail showrooms, fleet, service, used cars, and parts business.
▪ Managed all ATL advertising - print, radio, outdoor, digital and social media.
▪ Developed annual marketing budget and monitored performance.
▪ Initiated, planned and executed cross promotional campaigns with partners like Al Ansari Exchange, Lulu, Total ME.
▪ Tracked competitors and analyzed market intelligence data.
▪ Handled branding and display at sponsored events, trade shows, exhibitions, mall displays.
▪ Engaged in production and inventory management of POS material and marketing collateral.
▪ Collated and prepared marketing reports and presentations, along with campaign ROIs, findings and recommendations.
▪ Managed website content with SEO optimization.
▪ Coordinated CRM and inquiry management with regular communication through SMS, email marketing and customer events.
▪ Interfaced with Peugeot HQ, Al Naboodah group marketing and ad agency to ensure that brand image is consistent.
Key Highlights:
▪ Successfully executed the launch of 5 new car models in the UAE with 360 degree communication.
▪ Deftly launched the social media channels & a new rebranded website.
▪ Made significant contribution to implement the complete rebranding of Peugeot across the retail network and online.
Responsibilities:
▪ Handled all marketing activities for all divisions and entire network of 22 offices
▪ Planned, organized and interfaced for all corporate events, trade shows and exhibitions.
▪ Designed fliers and monthly e-newsletter; e-marketing activities and database marketing.
▪ Coordinated with hotel partners and tourism boards for joint campaigns and promote special products.
▪ Interacted with ad agency and suppliers for marketing material like fliers and banners.
▪ Supervised website management and handled fundamental IT requirements.
Key Highlights:
▪ Played a critical role to successfully handle a global event in Dubai with around 80 global partners.
▪ Effectively maintained and build brand identity in line with brand guidelines of company and international partners.
Design & content of monthly newsletter and e-fliers; Plan sales promotions for travel trade and direct customers; Above-the-line & below-the-line marketing in conjunction with ad agency; Space selling on newsletter & tariff brochures; Corporate sales; designing & promoting packages for international events & trade fairs; Supply of promotional and printed material to travel trade and all branch offices.
Handling loyalty programme; Interacting with ad agencies for designing promotional material, advertisements etc; interacting with the local press & PR agency for press releases; coordinating all Corporate related events; Handling the art gallery at the resort & its marketing.
International Certification in Marketing
