Strategic Advisor
Confidential
Total years of experience :10 years, 8 Months
Role overview
•Led partnerships to achieve marketing goals against business priorities
•Managed brand listings on e-commerce & 3rd party aggregator platforms
•Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies
•Developed and executed brand communication strategies across all platforms
•Manage micro-influencers & bloggers across Instagram, Facebook, Tiktok and Snapchat (affiliate marketing) Key Highlights
•Established key partnerships with brands such as Emirates NBD, ADCB, Bayzat, Fitze, Steppi, Kidzapp, The Entertainer, etc.
•Above partnerships boosted orders by 35% with the subsequent revenue contributing to 48% of total revenue
•Led acquisition campaign during Ramadan which saw first orders increase by 28% & repeat orders by 17%
Role overview
•Led the digital strategy of in-house brands like LaLiga Academy, Eupepsia, Footlab, ISD & Theo's Point
•Created full 360-go-to market plans & content roadmaps for in-house social channels
•Managed a high-performing & dynamic team of 5 marketing specialists and analysts
•Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives to be used on all digital channels
Role overview Digital & brand campaigns:
•Developing content & brand marketing strategies to drive brand awareness & consideration
•Planning & implementing brand health tracker to understand different brand metrics & providing actionable insights to relevant teams Brand Sponsorships (viz. Leicester City)
•Work with internal & external stakeholders to devise and implement content-driven, fan-centric sponsorship rights activation campaigns
•Developing influencer & multi-channel engagement programs Key highlights
•Drove customer retention campaigns which generated over AED 2.1M across 3 years
•Increased customer retention by 23% YoY for 2019 & 2020
•Maintained avg. reactivation rate of 15% across corridors
•Launched brand campaigns that increased the brand preference scores by 37% & brand consideration scores by 45% respectively
•Implemented new competitive analysis and consumer trend reports to increase annual transactions by 15% in 2018
Role & key responsibilities
•Analysing in-store data to develop launch strategy for client brands
•Develop 3600 market activation strategy
•Develop incentive plans to boost retail sales
•Develop customer feedback surveys
Role & key responsibilities
•Analysing client business for risk identification, assessment & treatment
•Implementing Business Impact Analysis (BIA) & Business Continuity Management (BCM) strategy
•Develop & implement BCM & Information Security (IS) frameworks