Head Of Marketing
Al Hashar
Total years of experience :24 years, 11 Months
Responsible for a wide range of duties and responsibilities related to marketing and communication, which would include planning, with the AHC division and execution of various marketing strategies and tactics ensuring proper representation of brand values.
Manages strategic advertising programmes with agencies and vendors/suppliers. Analyzes results and takes action to maximize brand exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands for representation of current and new brands.
To strategies, suggest and implement CRM solutions from a Marking perspective to boost customer satisfaction indexes and sales and income growth of the individual profit centers.
As Head Marketing AHC for Al Hashar & Co. LLC, Responsible for a wide range of duties and responsibilities related to marketing and communication, which would include planning, with the AHC division and execution of various marketing strategies and tactics ensuring proper representation of brand values.
Manages strategic advertising programmes with agencies and vendors/suppliers. Analyzes results and takes action to maximize brand exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands for representation of current and new brands.
To strategies, suggest and implement CRM solutions from a Marking perspective to boost customer satisfaction indexes and sales and income growth of the individual profit centers.
• Responsible for a wide range of duties and responsibilities related to marketing and communication, which would include planning, with the AHC division and execution of various marketing strategies and tactics ensuring proper representation of brand values.
• Manages strategic advertising programmes with agencies and vendors/suppliers. Analyzes results and takes action to maximize brand exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands for representation of current and new brands.
• To strategies, suggest and implement CRM solutions from a Marking perspective to boost customer satisfaction indexes and sales and income growth of the individual profit centers.
• As Head Marketing AHC for Al Hashar & Co. LLC, Responsible for a wide range of duties and responsibilities related to marketing and communication, which would include planning, with the AHC division and execution of various marketing strategies and tactics ensuring proper representation of brand values.
• Manages strategic advertising programmes with agencies and vendors/suppliers. Analyzes results and takes action to maximize brand exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the
attractiveness of the divisional brands exposure. Initiates marketing strategies and coordinates action/campaigns to influence the market and the attractiveness of the divisional brands for representation of current and new brands.
• To strategies, suggest and implement CRM solutions from a Marking perspective to boost customer satisfaction indexes and sales and income growth of the individual profit centers.
• Responsible for all brand activation campaigns, marketing sponsorships, and marketing asset management.
• Manage experiential and on-ground marketing involving close coordination with the brand and media teams to create and execute breakthrough marketing campaigns across the UAE.
• Project management of brand events to reiterate global brand concepts, build brand love, and long-term brand advocacy.
• Led digital projects from planning to execution using digital platforms for consumer engagement including website development, social media, and digital packaging
• Coordinate with the Al-Futtaim Group Digital team to develop CRM systems and update customer touchpoint communications - Hybris.
• Develop social media strategy with the agency and consolidate it with integrated marketing plans for the market, based on overall brand direction and business objectives.
• Monitor digital health through continuous management of SEO with the appointed agency (RBBi) manage the strategic plan to create brand heat through relevant influencers and events, and steer best practices on brand campaign implementation.
• Leverage and maximize opportunities to place Honda, Chrysler, Dodge, Jeep, RAM, and Volvo through storytelling platforms, social channels, press, events, and other creative content.
• Work with the emerging market influencer community, automotive fan groups, media, and other related stakeholders to create opportunities around product placement.
• Develop content (images and video) to manage the brands online presence.
• Manage day-to-day agency relations for the operation of the website (GForces) and social media.
• Generate post-event reports for analysis and planning of future activations.
• Collaborate with Brand teams to generate effective visual merchandising and collateral for campaign communications to increase visibility for focus models.
PREVIOUS PROFESSIONAL EXPERIENCE
• Brand activation campaigns, marketing sponsorships, and marketing asset management.
• Manage experiential and on-ground marketing involving close across UAE.
• Project management of brand events to reiterate global brand concepts.
• Digital projects from planning to execution using digital platforms.
• Co-ordinate with the Al-Futtaim Group Digital team to develop CRM systems.
• Develop social media strategy with the agencies.
• Monitor digital health through continuous management of SEO.
• Work with the emerging market influencer community and other related stakeholders.
• Was responsible for building all the deals, hence ensuring quality control.
• Used various software’s and systems like Photoshop CS 5, Megento and Exact target.
• Responsible of maintaining the SLA’s for all the customers and merchants.
• Provided email, phone and web support to all the internal and external clients.
• Primarily handling all inbound and outbound calls as well as answering emails to customer and merchants.
• Handling customer and merchant escalation.
• Ability to work with various systems like Salesforce.
• Provided support for graphic designer. Used Photoshop Cs 5 to enhance the images for all the LivingSocial deals.
• Provided support for production coordinator, building deals using in house software provided by LivingSocial and Salesforce.
• Primarily handling all inbound and outbound calls as well as emails for the Helpdesk.
• Interacting with VIP clients from various contracts like - HSBC, First Resort, and Citibank.
• Handling all customer queries and complaints and ensuring that the allocated technicians/ engineers resolve the client issues.
• Preparation of training manuals for new processes.
• Preparation and broadcast of daily reports as per client specifications.
• Preparation of internal call centre reports, monthly reports as well as customised reports.
• Ability to use MS Office package, Concept 500 and Crystal Report.
• Assisted in planning rosters and staffing.
