ROHIT GUPTA

Global Analytics)
•Lead on Unsecured Lending portfolio strategy (Credit cards, Personal loans and Overdrafts) for all franchisees (RBS, NatWest, Ulster)
- Manage 20 member team for Products across India and UK for RBS, NatWest, Ulster Portfolios
•Responsible for center management for all PBB - Personal & Business Banking (65 FTE’s)
- Activities include business development, streamlining of recruiting efforts, attrition management, talent management
- Heading employee engagement framework for all GA (430 employees) - revamping of training curriculum, Introducing Employee Connect / Employee Well Being Programs (Mentor-Mentee), restructuring performance management review, rewards & recognition programs
- Developed culture of trust and transparency with Partners / employees along with introduction of CDF identifiers leading to attrition rate getting halved in the last 6 months (from 30% to ~15%)
- Instrumental in presenting capabilities to key stakeholder’s basis which team size has doubled in the last 6 months (from 35FTE to 65FTE’s presently

VP) - Decision Science - Collections Analytics
•Manage 2 teams (10 member) - Collections Strategy and Business Planning and Analytics teams within Collections
•Displayed exemplary thought leadership and project management competencies by playing pivotal role in implementation of significant changes on toolbar as well as in conducting test read analyses; showcased strong work ethics leading to outstanding results on the project
•Demonstrated solution centricity by developing optimal solutions through segmentation and targeting strategies for collection programs for customers - Settlement & balance liquidation programs (Short term and long term)
- Drove complex analyses on design of experimentation for strategy changes; analyses presented in monthly business review to head of Collections; Developed champion/challenger tests for increasing targeting efficiency
- Evaluated program efficiencies by customer segmentation / targeting
•Implemented portfolio risk controls by developing KRI’s to mitigate regulatory / internal audit risks
•Received Employee of the year from Head of Collections for displaying high degree of thought leadership and solution centricity

Cross-Sell Analytics
•Manage Cross-Selling for 16 international markets for both Cards and Insurance - both lending and charge product
•Maintained 100% model coverage for Outbound / Inbound offers in markets contributing to 90% of Internal Acquisitions TUFI / Investment
•Developed procedures for efficient model tracking and variable tracking
•Ensured all model development and documentation adhering to MSC / EMVG / GRO (compliance) guidelines

•Developed customer centric segmentation framework for IB channel for Canada, UK & Mexico to strategically align with key priorities
•Defined metrics and developed scorecard to measure performance of customer centric segmentation for pilot test in Canada
•Partnered effectively with Inbound Channel team to drive X-Sell opportunities through relevant sales to offer the right product to the right customer at the right time and engagement
•Created relevant sales framework to understand linkage between Product Relevancy, Recommend to Friend (RTF) and X-Selling for fee-based offers in Inbound Channel
•Developed relevant and timely offers for inbound channel based on customer events (customer advocacy triggers) to drive both customer satisfaction and revenue through profiling / regression analysis for lending upgrades in Australia

Expanded business through online marketing and by building partnerships with brick-and-mortar retailers for alternative lifestyle products; efforts resulted in sales growth of 25%+ CAGR
•Conducted comparables analysis on operational and business metrics; conducted market research on competitors and e-commerce business on various areas to gain advantage in the B2C marketplace