Rohit Kumar

Team Management & Performance
 Directed cross-functional teamefforts, partnering with tech to implement UI/UX enhancements, resulting in 40% user engagement
boost and enhanced campaign tracking capabilities.
 Tracking, measuring, analysing, and reporting on digital marketing campaign performance, providing actionable insights and
recommendations for improvement.
 Partnered with the leadership team in strategy formulation to drive business growth for the US, Europe, Middle East for
BFSI, Healthcare & Government sectors
 Responsible for driving & manage inbound lead generation activities of SEO, ABM (using Terminus tool), PPC, social media, events,
webinars, fireside chats, content & email marketing
 Built and led a team of 14 marketing professionals to support Digital, Product Marketing, and GTM
 Planning and executing demand generation campaigns, events, roundtables, webinars
 Worked closely with Product, BD, and Sales team to understand market dynamics
 Developing & implementing cross-sell and up-sell initiatives to support business growth
 Designed & implemented employer branding and recruitment marketing programs with the HR Team

Lead Generation & Growth
• Spearheaded multi-channel lead-generation strategies via email, LinkedIn, and chatbot engagement, yieldinga 25% increase inhigh
quality leads.
• Enhanced website performance through comprehensive technical SEO audits, improving crawlability, indexability, and accessibility.
resulting in 15% growth in organic traffic.

Marketing Operations
• Streamlined& scaled SEO processes, optimised website structure, & effectively led a 9-member marketing team, refining strategies.
• Tracked and analysed daily performance metrics using Google Search Console, MS Excel, and Looker Studio to assess and optimise SEO
strategy performance.

Digital Marketing Expansion
• Leveraged diverse digital marketing platforms, including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube, toamplify
brand presence.
• Effectively driving thought leadership content for the business
• Responsible for strategic marketing initiatives to enhance brand awareness, customer experience and demand generation
• Responsible for multi-channel partnership campaigns with Oracle, BOOMI company
• Heading the digital marketing, content, web development team members of 5 professionals
Development and execution of internal and external communications, public relations, and events to strengthen regional brand
presence
• Led the management of support sites and channel communications, ensuring alignment with organisational objectives and brand
guidelines.
• Collaborated with Marketing, Communications, and IT departments to integrate best practices and streamline communication
processes.
• Developed and executed creative direction for various digital marketing initiatives, working with external design firms and
maintaining brand consistency.
• Managed relationships with external vendors and agencies, negotiating contracts and overseeing deliverables to meet project
deadlines and quality standards.
• Implemented global communication strategies, effectively communicating with senior leaders across different geographic regions.
• Developed a new content strategy and provided continuous feedback to the team and web development team about articles and
blogs on the website.
• Create 5-7 marketing campaigns to promote our services, which helps to reach 25% of legacy customers.
• Launch SEO campaign for high-volume keywords that generated 5k+ unique visitors.

SEO Foundation & Optimization
• Uncovered 10+ critical improvement areas and delivered SEO recommendations through a comprehensive website audit.
• Enhanced website content for SEO, developed and deployed lead generation initiatives, and designed targeted digital assets,
including microsites and landing pages.

Growth & Authority Building
• Implemented targeted SEO initiatives, yielding significant increases in organic traffic, engagement, and conversions.
• Executed outreach and link-building campaigns, securing over 50 authoritative backlinks, increasing referral traffic by 40%,
• and enhancing domain authority.
• End-to-end management of digital marketing campaigns including SEO, ABM, email marketing, content, social media, PR, offline B2B
software events etc.
• Marketing Strategy & ROI: Orchestrated comprehensive digital marketing strategies utilizing precision targeting methodologies and
advanced analytics frameworks across industry verticals, including SaaS and Fintech, generating 25% overall sales growth and achieving
15% reduction in cost per acquisition through optimized campaign allocation and strategic budget management.
• Performance Optimization: Deployed sophisticated marketing automation platforms and conversion optimization tools to streamline
campaign workflows and eliminate operational inefficiencies, resulting in 30% reduction in manual workload equivalent to 20+ hours
weekly savings while maintaining campaign performance standards across all client accounts. Team Leadership: Mentored and developed 8-member digital marketing through structured programs performance
management systems while establishing collaborative workflows cross-functional leading to successful promotion of
junior marketers mid-level positions and improved team productivity metrics.
• Customer Experience & Retention: Executed systematic A/B testing protocols and UX enhancement strategies for cosmetic brand
clients using data-driven design principles and value proposition refinement, achieving 16% improvement in product page conversion
rates enhanced customer engagement across digital touchpoints

Digital Marketing Strategy & Execution
• Spearheaded comprehensive social media strategy, yielding a 40% surge in engagement and a 15% increase in conversions.
• Developed robust content marketing plan, producing informative case studies, blogs, and compelling marketing materials.