Rohman Serrano, Project Manager

Rohman Serrano

Project Manager

Modelcraft International Saudi

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Mass Communication
Experience
27 years, 1 Months

Share My Profile

Block User


Work Experience

Total years of experience :27 years, 1 Months

Project Manager at Modelcraft International Saudi
  • Saudi Arabia - Riyadh
  • My current job since April 2012

Modelcraft
(April 2012 to present)
☞ Studying the best way to carry out the event/exhibition/fitout project;
☞ Planning, scheduling and coordinating all aspects with the stakeholders before any can be executed;
☞ Executing the event/exhibition/fitout project;
☞ Ensuring that the event/exhibition project complies with the safety regulations;
☞ Drawing up the budget for all that is needed;
☞ Hiring any necessary staff and equipment;
☞ Handling all the money and keeping a record of the expenses.

Performs other duties as may be assigned from time to time by the management.

Projects Manager for Events & Exhibitions/ Fitouts /Special Projects

Project Manager For Events & Exhibition at Techno Sign & Exhibition Ltd. / EvenTech
  • Saudi Arabia - Riyadh
  • September 2008 to January 2012

Techno Sign & Exhibition Ltd. / EvenTech
(Sept 2008 to January 2012)
☞ Studying the best way to carry out the event/exhibition project;
☞ Planning, scheduling and coordinating all aspects before any can be executed;
☞ Executing the event/exhibition project;

☞ Ensuring that the event/exhibition project complies with the safety regulations;

☞ Drawing up the budget for all that is needed;

☞ Hiring any necessary staff and equipment;

☞ Handling all the money and keeping a record of the expenses.

Performs other duties as may be assigned from time to time by the management.

Marketing/PR & Events Manager at Tamayo's Ozeano Philippines, Inc
  • Philippines
  • October 2007 to March 2008

Marketing/PR & Events Manager
Tamayo's Ozeano Philippines, Inc.
(Oct 2007 to March 2008)
New Business Development and Direct Marketing
☞ Suggest viable target clients and industries, sourcing relevant data as necessary;
☞ Approach potential clients through various channels, including cold calling and direct mail campaigns;
☞Participate in events that will promote the awareness of the company and its credentials;
☞ Arrange and lead new business meetings, delivering sales presentation in a polished, professional manner;
☞ Be familiar with the range of services offered by the company and understand how to identify client requirements that can be met by these services;
☞ Work with the marketing team in the development of ideas for new services and new markets for existing services;

Client Retention
☞ Maintain awareness of the company among existing prospects through periodic follow-up calls;
☞ Oversee production and distribution of promotional leaflet/handout;

Advertising and PR
☞ Analyze advertising opportunities and propose campaigns where strong ROI is expected;
☞ Negotiate pricing with advertising agency;
☞ Oversee copywriting and design of ads;
☞ Identify need for production of new marketing collateral and updates to existing materials; oversee production;
☞ Identify PR opportunities, develop relationship with journalists and submit press releases;

Website
☞ Review existing online marketing strategy, suggest and implement improvements;
☞ Ensure the company's website continues to rank of all major search engines for targeted keywords;
☞ Oversee day-to-day updates and maintenance

Reporting
☞ Review existing data collection systems, suggest and implement improvements;
☞ Collate data on clients, inquiries, conversions and website activity

Assistant Manager - Cinema Operations at Uniprom Inc. - Araneta Center
  • Philippines
  • November 2006 to August 2007

Assistant Manager - Cinema Operations
Gateway Cineplex 10, Gateway Mall
(Nov 2006 to August 2007)
☞ Manages the day-to-day activities of the cinema operation that includes the monitoring of daily sales performance, manpower scheduling (ticket sellers, porters, ushers, security and sanitation), and administration and maintenance of Vista Ticketing software, the world-leader in Cinema software;
☞ Assists the Cinema Operations Manager in movie booking and scheduling;
☞ Assists in the budget preparation;
☞ Continuously find ways to improve operations by developing the systems and procedures through placements of systems checks and balances, in full coordination with the different support departments
☞ Spearheads training initiatives for all cinema personnel in coordination with the Training department.

Operations Manager at Mingle Bar and Restaurant
  • Philippines
  • October 2004 to October 2006

Operations Manager
Mingle Bar and Restaurant (Oct 2004 to Oct 2006)
Ensure that restaurants operate efficiently and profitably even as maintaining its reputations and cultures. Coordinate a variety of activities, whatever the size or type of the event. Maintain high standards of food, service and health and safety. Responsible for the business performance of the restaurant. Handles strategic planning, organizing shift patterns, and day-to-day management activities. Demonstrate creativity around marketing, business development and other areas.
☞ Taking responsibility for the business performance of the unit/outlet; ☞ Analysing and planning the unit's sales levels and profitability; ☞ Organising marketing activities, such as promotional events and discount schemes; ☞ Preparing reports at the end of the shift/week, including staff control, food control and sales; ☞ Creating and executing plans for department sales, profit and staff development; ☞ Setting budgets and/or agreeing them with senior management; ☞ Planning and coordinating menus; ☞ Coordinating the entire operation of the restaurant during scheduled shifts; ☞ Managing staff throughout their shift and providing them with feedback; ☞ Dealing with customer complaints; ☞ Ensuring that all employees adhere to the company's uniform standards; ☞ Meeting and greeting customers and organising table reservations; ☞ Recruiting, training and motivating staff; ☞ Organising and supervising the shifts of kitchen, waiting and cleaning staff; ☞ Maintaining high standards of quality control, hygiene, and health and safety; ☞ Checking stock levels and ordering supplies; ☞ Preparing cash drawers and providing petty cash as required; ☞ Helping out in any area of the restaurant when circumstances dictate.

Project Director at Folio Manila International Models, Events & Productions
  • Philippines
  • January 1999 to October 2004

Events Manager/Project Director
Folio International Models, Events & Productions
(Jan 1999 to Oct 2004)
☞ Formulate and implement strategic and tactical sales and marketing plans; oversee all necessary activities to fulfill strategic objectives.
☞ Identify and approach potential new clients, convert inquiries from potential clients to sales;
☞ Develop relationships with existing clients and maximize revenue potential;
☞ Develop existing marketing activities to ensure awareness of the company among all target groups;
☞ Provide timely and reliable management information;
☞ Work toward building the overall strength and performance of the sales and marketing team and the company as a whole.
☞ Conceptualized, developed, prepared and implemented events and at the same time documented and disseminated all important matters/ concerns arising therein;
☞ Provided assistance and support to the company as to the preparation of necessary reports, documents, immediate and correct implementation of company directives, maintenance and filing of all confidential materials;
☞ Handled all booking matters of the company, from booking inquiries to account settlement;
☞ Coordinated with various company projects regarding the preparation for actual show/ event such as contract documentation, ticket printing, technical requirements, security requirements and other operation requirements in general.

Sales and Marketing Manager at Phil-Iwakura Corporation
  • Philippines
  • July 1997 to January 1998

Sales and Marketing Manager
Phil-Iwakura Corporation (July 1997- Jan 1998)

Production Assistant/Production Manager at AVL Production
  • Philippines
  • May 1994 to February 1996

Production Manager
Available Light Productions (May 1994 to Feb 1996)

Education

Bachelor's degree, Mass Communication
  • at University of the Philippines
  • March 1997

Bachelor of Arts in Mass Communication Major in Film and Audio Visual Communication University of the Philippines, Diliman, Quezon City

Diploma, Statistics
  • at University of the Philippines
  • January 1992

1992 Bachelor of Science in Statistics University of the Philippines, Diliman, Quezon City

Specialties & Skills

Coordinating Events
Job Scheduling
Technical Staff Management
Record Keeping
Staff Scheduling
CLIENTS
DOCUMENTATION
MAINTENANCE
MARKETING
PRINTING
SECURITY
TECHNICAL REQUIREMENTS

Languages

English
Expert

Training and Certifications

Arena Management Training Program (Training)
Training Institute:
Araneta Center Inc.
Date Attended:
April 2007
Vista Ticketing Software Training Program (Training)
Training Institute:
Araneta Center Inc.
Date Attended:
November 2006
Mall Management Training Program (Training)
Training Institute:
Araneta Center Inc.
Date Attended:
April 2007
Customer Service Training Program (Training)
Training Institute:
Araneta Center Inc.
Date Attended:
March 2007