Ronnie Zahar, Dairy Department Head - Sales Manager

Ronnie Zahar

Dairy Department Head - Sales Manager

Liban Jus - La Bergere

Location
Oman - Al Buraymi
Education
Diploma, Hotel Managment
Experience
20 years, 4 Months

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Work Experience

Total years of experience :20 years, 4 Months

Dairy Department Head - Sales Manager at Liban Jus - La Bergere
  • Lebanon - Beirut
  • November 2018 to August 2022

• Responsible for the targets and revenues in the lower and upper trade area.
• Increased the sales by 350% by gaining new clients and upselling the existing clients.
• Work closely on finalizing and implementing sales agreements.
• Supervised and managed a team of 6 Supervisors & 15 Salesmen.
• Closely monitoring their sales activities through, reports and joint sales calls, in addition to market visits.
• Issue monthly business reviews to upper management, including the productivity of every salesman and the revenues vs the targets.
• Follow up on production quotas and implement efficient production procedures to reduce wastage.

Area Sales Manager at Dairy Khoury
  • Lebanon
  • July 2016 to October 2018

• Responsible for the targets and revenues in the lower and upper trade areas.
• Increased sales by 22% by gaining new clients and upselling the existing clients.
• Work closely on finalizing and implementing sales agreements.
• Supervised and managed a team of 6 salesmen.
• Closely monitoring their sales activities through, reports and joint sales calls.
• Issue monthly business reviews to upper management, including the productivity of every salesman and the revenues vs. the targets.

Area Sales Manager at RJW Foods-Taanayel Les Fermes
  • Lebanon - Beirut
  • December 2011 to June 2016

• Responsible for the targets and revenues in the lower and upper trade areas.
• Increased the sales by 15% by gaining new clients and upselling the existing clients.
• Reduced product return from 9% to 0.3% monthly, by implementing proper loading and sales strategies.
• Work closely on finalizing and implementing sales agreements.
• Supervised and managed a team of 9 sales executives.
• Closely monitoring their sales activities through morning meetings, reports, and joint sales calls.
• Issue monthly business reviews to upper management, including the productivity of every sales executive and the revenues vs. the targets.

Project & Business Development Manager at I-Supply
  • United Arab Emirates - Dubai
  • February 2011 to July 2011

• Involved in building and starting the sales and marketing department.
• Establishing all policies and procedures for the sales and marketing department.

National Key Accounts Manager-Foods at National Trading & Development - NTDE
  • United Arab Emirates - Dubai
  • September 2009 to February 2011

• Responsible for 20 % of the company’s total sales.
• Focus on the opportunities and generate recommendations and action plans to develop the business/organization.
• Handle the retail hypermarkets / key accounts (Carrefour).
• Work with key accounts on finalizing and implementing the yearly agreement.
• Work on aligning strategies with the accounts via Joint Business Plans.
• Issue monthly and quarterly business review to upper management.
• Implement the fundamentals to achieve a higher NOS.

Sales & Distribution – Distribution Manager at Al Ghurair Foods
  • United Arab Emirates - Dubai
  • December 2007 to September 2009

• Responsible for 15 % of the company’s total sales.
• Developing present opportunities and seeking new ones
• Liaising with management for financial and business reports
• Create and execute commercial and operations plans to achieve the objectives

Key Accounts Manager at NFPC - Al Buhaira Lacnor
  • United Arab Emirates - Sharjah
  • April 2004 to December 2007

• Responsible for 60% of the company’s total key accounts sales.
• Handle all the retail hypermarkets / key accounts & lower trade in the UAE.
• Finalizing deals with all accounts
• Promotional activities
• Synergy with all departments to achieve the target.

Marketing – Product Executive at NFPC _ Al Buhaira Lacnor
  • United Arab Emirates - Sharjah
  • January 2002 to March 2004

• Responsible for 15 % of the company’s total sales.
• Responsible for 52 % of the company’s total Milk sales.
• Creating business and operational plans to promote the products.
• Tailor special promotions based on the shopper research data.
• Marketing insights to enhance the positioning of the products.

Education

Diploma, Hotel Managment
  • at Intercollege
  • February 2001

Marketing, Food & Beverage, Economics, Public Relations,, Ethics, Accounting

Specialties & Skills

Promotions
Synergy
Action Plans
Action Planning
MANAGEMENT
UPSELLING
BUSINESS DEVELOPMENT
OPERATIONS
RESEARCH
COMMUNICATIONS
MICROSOFT OFFICE
Presentation

Languages

French
Expert
English
Expert
Arabic
Native Speaker

Training and Certifications

Marketing in a competitive environment (Training)
Training Institute:
Meirc Training & Consulting
Date Attended:
October 2004
Duration:
48 hours
Effective presentation skills (Training)
Training Institute:
INTEK
Date Attended:
June 2003
Duration:
24 hours