Marketing Director
Egy Holding Developments
مجموع سنوات الخبرة :24 years, 8 أشهر
- Developed the full marketing plan for the company including the company branding, identity and
marketing strategies
- Develop the full identity and brand strategy for the cmpany's new project (EPIC Complex)
with a very unique concept as the first healthy building in the middle east that complies with the
healthy buildings' international standards.
- Developed the launching communication campaign for launching the new project.
- Developed the full marketing collaterals and materials for both the company and the new project;
Brand identity, Company profile, brochure, presentation, project documentary video etc..
Develop annual marketing plan, action plan, budget expenditure plan.
- Decide and manage events & exhibition participation
- Develop and manage all advertising campaigns (ATL & BTL)
- Manage Digital marketing activities and develop the needed digital media buying budget and monitor
budget expenditures and KPIs achievement.
Develop marketing plan for the company’s different projects (4 compounds)
- Developed the concept, branding, and brand positioning for launching projects.
- Planned and managed the company’s existence at CITYSCAPE exhibition.
- Developed CITYSCAPE whole theme, activations, and communication activities
- Develop and created a very successful promotion idea for Cityscape which lead to
closing 12 deals through Cityscape.
- Manage the company’s digital marketing activities and social media existence.
- Designed the marketing plan for projects’ commercial buildings & develop a plan for
approaching corporate deals.
- Significantly increase number of sales leads and the quality of leads.
- Achieved 7 sales deals for a newly launched project that wasn’t achieving any sales for
4 months.
- Created marketing communication plan covering all marketing media & Channels and
create Events and activations plan that ensure attracting the needed amount of sales
leads to achieved the required sales target.
Develop marketing plan that ensure achieving the company's gross objectives.
- Design advertising plan to communicate the company's projects and its unique selling points.
- Develop content to be posted through different social media channels.
- Create marketing communication plan that covers all relevant marketing media & channels (ex. Outdoor, newspaper, online, exhibitions & events, radio, etc....)
- Plan advertising and promotion activities for the company's own stores (8 stores).
- Manage the stores visual merchandising ensuring the standards for corporate identity is applied.
- Manage the company's franchise manual and retail manual.
- Develop a yearly marketing plan that covers the company's main distribution
channels to ensure sales growth; own stores, retails, hospitality, e-selling, export.
- Manage the products development process and product life cycle.
- Develop and manage marketing communication activities and advertising campaigns (ATL & BTL) and provide performance analysis.
- Develop the company e-marketing plan and strategies and insure a proper existence through social media channels.
- Manage the stores Facebook account and design posting strategies that maximize engagement and store visits.
- Manage the company brands portfolio and develop branding strategies.
- Develop Online advertising campaigns (Social media, Google Adwords, etc)
- Manager the company’s e-selling existence at different online selling channels (ex. Souq, Nefsak, Jumia, etc..)
- Manage the customer service function to ensure customer satisfaction & customer retention.
- Develop an integrated marketing plan for both Egyptian & Qatari Market which is needed to achieve the overall corporate objectives for each region.
- Develop, maintain and coordinate a regional marketing budget and plan that aligns marketing activity for each region/Business unit, including recommendations for the regional marketing mix, keeping costs within the agreed limits
- Create and maintain a calendar of marketing activity for the assigned region, by offering and cross-offering
- Evaluate the financial aspects of new market development or business unit's development such as, Budget, expenditures, return on investment, and profit & loss projections.
- Research, identifies market opportunities to expand business locally & internationally.
- Decide on the local & international existence in relevant events and develop the required plan along with its budget.
- Provide monthly reporting on all marketing activities in the regions, including relevant stats like number of prospects, number of leads, etc.
- Design the company yearly marketing plan locally & internationally to ensure a proper
exposure of the company in the international exportation market
- Develop & maintain the corporate identity manual that achieve the right positioning in the
international market
- Developed the guidelines of the company’s franchise manual & retail concept.
- Develop and manage advertising campaigns (online & Offline)
- Develop the company e-marketing plan & manage it’s social media existence.
- Develop a plan for increasing distribution channels locally and internationally and facilitate
drafting distributor’s contracts terms & conditions.
- Manage the company existence in International Furniture exhibitions (iSaloni, Maison &
Objet)
- Develop & execute annual corporate marketing
plan needed to achieve the overall corporate objectives related to awareness, brand building and growth.
- Develop marketing strategies & plans for new products or new business units and develop the required Integrated communication plan (online and offline) to achieve the branding objectives.
- Manage communication activities implementation and monitoring its performance through providing performance analysis reporting progress against budgeted.
- Conduct marketing research to determine market opportunities & monitor competitors activities.
- Develop and manage the implementation of different type of events, product launches plans, and direct marketing activities plans needed for certain product.
- Manage the production of all needed Marketing materials (Newsletter, Press releases, brochures, Flyers) and monitor advertising agencies work.
- Developed a new landscaping business unit called TURFICA and develop its business model and decide on its strategic direction.
- Develop the Business unit’s financial model and manage its profit & loss projection.
- Develop and implement the business unit short and long term marketing plan and closely manage the business unit’s product portfolio.
- Develop marketing communication plan for launching the brand and manage online & offline advertising activities.
- Sales forecast within relevant market segments based on analyzing previous sales records and market needs ensuring the profitability of the BU’s products.
- Develop yearly sales plan and sales leads generation to ensure achieving the designed sales target.
- Negotiate contracts with distributors to manage product distribution, establishing distribution network, and developing distribution strategies.
- Decide on Business unit budget and manage budget expenditures.
- Develop and plan digital media existence & decide on e-marketing strategies.
- Managing preparation and organization of local and International events, receptions & exhibitions and maintain relationship with key events organizers and speakers.
- Reinforce and maintain the company’s Corporate Identity.
- Developing and producing Newsletters, Press releases, Company profile and Brochures.
- Managing the company's marketing communications activities and developing required data for any needed promotional tools along with preparing advertising agencies briefs.
- Maintain liaison relation with Media, Marketing & Advertising agencies.
- Prepare the whole year communication plan, Budget, Market report and any required analyses.
- Maintaining and updating the company's website.
- Conducts marketing analysis to identify market opportunities and gather
marketing requirements for IT training Centers.
- Maintain relationships and favorable contacts with current and potential accounts.
- Prepare & present offers and proposals.
- Handle clients' complaints & keep their satisfaction.
- Prepare, organize and attend Trade shows and exhibitions.
- Managing preparation of different events, exhibitions & sponsorships.
- Develop & coordinate advertisement through providing needed data & materials.
- Managing & monitoring advertising agencies artwork & production process.
- Prepare competitive analysis and monitoring competitor's activities (communications activities, Offers, media channels & pricing).
- Managing the preparation of launching events of new products and new outlet openings.
- Maintaining and updating internal data and prices about products.
- Collecting information about clients for building customer's data base.
- Conducting a competitive research on pricing along with designing questionnaires and surveys.
Studied subjects: - Marketing Research & Information - Marketing Communications - Marketing Planning - Marketing Management in Practice
- Programming session: (Internet, Networking, Html, Java Script, Java, asp) - Multimedia Session: (Photoshop 7, Image ready 7, Dreamweaver MX, Director MX, Flash MX, Frontpage)
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