Rowena Pablo

1. Perform daily sales order management, and review the overall forecast to ensure the product availability.

2. Successfully managed the demand planning process for wide variety of products in eCommerce marketplace.

3. Developed and maintained relationships with the key customers to secure accurate demand forecasting.

. Collaborate with the Commercial teams to ensure the product availability, precision in product availability, and timely order fulfillment.

5. Implemented successful strategies to ensure customer satisfaction and maximize customer demand.

6. Utilized forecasting models and analytics to interpret market trends and develop comprehensive demand plans.

7. Led cross-functional teams to identify and address potential availability issues.

1. Develop and execute a commercial trading strategy, manage the online retail shop and the lifecycle of products, drive improvements through analysis, planning and execution.


2. Perform strategic procurement activities across multiple categories, search for better stock deals, and find more profitable suppliers.

3. Conduct market research and competitors’ behavior analysis to remain updated about emerging trends and business opportunities.

4. Communicate, liaise, and negotiate with different business functions, with Finance, IT, Warehouse, Marketing and Customer Service while developing and implementing the commercial online strategy, budget, and online marketing.

5. Optimize the online sales through effective range planning considering and constantly reviewing category growth opportunities, trends, and stock procurement strategies.


6. Work with warehouse and inventory team to drive stock efficiency across all channels by controlling the ecommerce stock holding and availability whilst optimizing the B2C online sales.

7. Ensure the sales, profit and stock implications are forecast and track through daily management of content and online trading. Perform cost and scenario analysis and benchmarking.

8. Collaborate with the Digital/IT and Marketing Teams on optimizing the customer experience and online journey, feeding into decisions on content, functionality, and layout across the group. Ensure our message is consistent and in line with our digital and brand guidelines.
9. Prepare and deliver management reports of commercial activities such as budget and forecasting, stock and inventory, sales analysis, sales growth, and margin, etc.
10. Perform as department head and lead the team to deliver their job role, duties, and performance.

- Interpret daily basis price changes in to the store level, to provide accurate prices of the regular and promotional items.

- Optimized data collection procedures and generated reports on daily, weekly, and monthly.

-Providing daily sales summary report by items, and store stocks adjustment.

- Compiled, organized, and conduct statistical analysis on business by performing a system-theoretic process to identify the issue (problem) of the item.

- Documenting the types of the items base on the system attributes, e.g. type of the item (Component or regular), source method of the item if (DSD or WHS), store status of the item if active or in-active and etc...

-Collaborating to the inventory controller to adjust any over stocks or negative stocks into the system.

-Identify the root cause of the store shrink, by conducting system and physical stocks checking. And provide a justification for losses if needed.

-Informing the commercial team (buyers) for any issues of the item. Especially the costing and selling price of the item.

- Conduct Monthly (For Fresh Items) and Quarterly Inventory (For supermarket items and Home center Items). And identify the gain and losses of the store.

- Maintaining the stores availability of the item into the store. By advising which are the out of stocks items and over stocks items, based on the store cluster (tiers) And suggest min/max for new items, new inner size, and upload at the system.

-Manage the store orders, by coordinating to the suppliers, mapping the stocks to the warehouse, and create an allocation of stocks base on the store needs.

- Maintaining both normal and complex account.

- Works in excel book sheet, analyze and interpret data and deliver complex reports on request form the client matching on carious criteria.

- Create roles and accounting procedures which comply with state laws for the company and also aim at reducing the cost for the company.

- Maintaining portfolio type accurate of each customer/clients for the company.

- Delivering monthly balance sheet reconciliation.