Senior Account Executive
Creos Consulting
Total years of experience :10 years, 11 Months
Account handled: Gargash Enterprises - Mercedes-Benz, one of the leading luxury automotive brands worldwide
- Handled account management tasks; lead person for coordination with clients, creative team, production team and managers to discuss business objectives and requirements for each campaign
- Writes copies for Mercedes-Benz and Sixt marketing collaterals
- Meeting clients to discuss their advertising requirements and working with managers and creative director to come up with best marketing strategies
- Ensuring that communication flows effectively with clients, suppliers and creative department. Managing client's expectations and commitment to deadlines
- Adept knowledge of the brand and its services as well as the regional advertising guidelines imposed by the company
- Presentation of creative work to clients
- Managing overall campaign budget
- Local account: Handled total Peerless - Lion Group of companies for all its media planning needs, covering home care and personal care categories.
- Coached and managed own team members
- Regional account: Lead person for Ferrero in the Philippines, covering confectionery (candies and chocolates) and spreads categories. Grew existing brands like Tictac, Nutella and Kinder Joy and spearheaded launching of new products Kinder Cereali and Ferrero Rocher Direct liaison with regional/global PHD counterparts from Singapore and UK for all requirements (planning, budgeting, strategy, coordination, post-evaluation)
- Led the crafting and presentation of major plans to clients: media landscape, media reviews and respective brand media recommendations
• Handled multiple key brands (Biogesic, Alaxan, Ceelin among others) for biggest and top-spending pharmaceutical company in the Philippines, Unilab
• Took lead in overall media strategies and managing budget portfolio of categories
• Coached and trained new team members
• Involvement in new business pitches for the company
• Crafts media planning presentations and provides grounded buying strategies for brands’ year-long campaigns
• Develops tactical plans for both national and regional efforts based on approved recommendations and provides comprehensive reports and evaluations for pre and post buying phases of the campaign
• Evaluates media packages and negotiates for the most cost efficient values and recommends media placements that will give optimum business results to brands’ current campaigns
• Monitors competitive activity and proactively reports market intelligence to clients through regular flash reports and initial launch reads
• With just under six months of experience, was driven to work under minimal supervision as an immediate team head was not available; led one product category (body muscle and intense pain) in all its buying and project management requirements while directly reporting to the associate media director and the general manager for almost a year
• Garnered recognition for campaign handled, Biogesic Sineserye: acknowledged by clients and global SMG and won Bronze in Single Medum Category at ICE (Insights, Creativity, Effectiveness) Awards by Media Specialists Association of the Philippines
• Tasked to write articles and design materials to be used in the different media utilized by the department to communicate with employees (intranet, company magazine/flyers, script for internal events and conferences)
• Assisted in company’s internal events
Bachelor of Arts in Communication Studied the basics of advertising, public relations, marketing, media and media laws, production (TV, radio, print, digital), etc
