Digital Platforms Director
STCS
Total years of experience :16 years, 10 Months
Managing a team of 11 employees between technical and business, to build and develop four digital platforms:
Big Data, IoT, API, and M2M. Department target revenue per year is 30M SAR.
Responsibilities:
- Define go-to-market and roadmap for STCS platforms
- Design new functionalities and use cases for the platforms
- Develop business cases.
- Manage service development lifecycle from Gate 0 stage through to soft/ commercial launch for new
services and enhancements including draft budget/business case, resource requirements, detailed
product roadmap, functionalities, operating model and partner’s requirements.
- Identify potential alliances and vendors.
- Monitor, maintain, and evolve platforms functionalities.
- Managing platforms end to end from a functional point of view, including functionalities revamps,
updates or decommissioning of products or services.
- Engage and educate long-tail developers through dedicated events and roadshows, recruit and
support long-tail developers.
- Responding to government Big Data RFPs.
Designation Chronology:
• Nov 2013- Present: Senior Account Manager
• May 2013 - Oct 2013: Senior Developer Community Manager
Joined as Senior Developer Community Manager and moved on to handle areas of higher responsibility, occurring due to change in company structure.
Highlights:
• Demonstrated strong experience in developing Internet-scale consumer services, strong technical judgment, exceptional attention to detail, with expertise in handling key accounts, great communication skills, and a deep motivation to achieve results by converting digital content into compelling products and applications for leading Telcos.
Key Accounts Handled:
• Account Manager of STC Home Business Unit (HBU) - Served as key point of contact for STC’s accounts, worked towards achieving channel objectives, KPIs and targets for 3 web projects including STC Mull, M3com and Qitaf Zone.
• Account Manager of STC Enterprise Business Unit (EBU):-Provided advocacy on digital content strategies, both from a content-based marketing perspective and provided latest solutions in these fields encompassing Health, Finance, Transportation, Retail, e-commerce and Education as well as mobile apps, SMS-MMS and web solutions.
• Managing www.Dokany.me Conceptualized and proposed to the company CEO, an innovative idea of Dokany.
The proposal was liked and approved, and was designated as the owner with responsibilities to promote Intigral's VAS & App services and currently handling all related activities including online marketing & social media marketing.
Key Responsibilities:
• Combining marketing expertise, vast search and media reach, and industry-leading technologies to deliver dramatically improved results for clients.
• Defining client strategy and developing clients as well as growing media partnerships, aligning strategy with customer requirements by constant contact and daily/ weekly meetings.
• Planning, monitoring, tracking progress and adjusting activities to ensure success and client satisfaction, providing tailored strategies that match client needs and at the same time not against the Saudi culture.
• Translating marketing/media objectives into communication plan development action steps, managing team through the various project and preparing weekly reports for management review about customer satisfaction and the project progress.
• Creating fresh ideas daily, designing to fill up that content bucket and managing all details related to getting those ideas across the finish line.
• Learning and understanding all facets of the clients’ marketing objectives and providing media recommendations to deliver against these objectives.
Highlights:
• Co-founded one of the best women e-stores in KSA (www.pink-touch.com), that offers online shopping services with specific focuses on incredible choice and selection based needs of Saudi women and other Arab countries.
Key Responsibilities :
• Delivering strategic cross-functional business programs in a predictable and smooth manner in terms of schedule, quality and business objectives.
• Overseeing the e-marketing team and the customer relationship team, built structures that simplify execution, and frameworks that are dynamic, to drive program construct, product decisions and market segmentation.
• Achieving rapid progression in developing a trendy women e-stores from the planning stage through implementation and completion.
• Working with the Product development team to ensure the community platform are kept up to date and functional, as well as influence the road map by collating user feedback.
• Devising strategies to drive online traffic website, tracking conversion rates and making improvements as well as developing and managing online brand and product campaigns to raise brand awareness.
Highlights;
• Created a developers community for Saudi Telecom Company (STC) and promoted STC branded applications by leading the execution of community engagement programs.
Key Responsibilities:
• Develop community-based promotion strategies for STC branded applications, devised and managed STC’s community tools and policies to gain developers loyalty & long-term trust.
• Implemented the Company's Developers Community Strategy, managed engagement and interactivity with its audience, and fostering community spirit.
• Acted as the communication channel between the users and internal departments to ensure superior experience, and helped promote stories through various channels.
• Recommended solutions based on a diverse set of requirements and goals communicated by existing and prospective projects, directly contributed to the technical direction of the developers community strategy for Saudi Telecom Company.
• Executed a continuing series of technology releases to support events and roadshows; encouraged, facilitated, and developed relationships with Platform online audience through the built in social environment as well as all related social media and networking mediums.
• Designed a platform to bring organizations and their customers closer together, worked on new ideas, Apps, and partnership that can be built with Developers and executed across the company.
• Regularly feed back insights gained from community monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion.
• Engaged with the developer community about the applications, businesses and groups that depend on enterprise for the day to day activities related to supporting branded applications and their user base.
Designation Chronology:
• May 2009 - Apr 2013: Webmaster, E-marketing specialist and Communication Officer.
• Jun 2007 - May 2009: Public Relation Administrator.
Inducted as Public Relation Administrator and climbed the corporate ladder to merit promotion to the post of Webmaster, E-marketing Specialist and Communication Officer, through exceptional performance
Key Responsibilities:
Webmaster, E-marketing specialist and Communication Officer:
• Served as a Webmaster of the company main website (www.aecl.com), designed the website, generated and revised web pages, managed the content uploading and checking in addition to measuring SEO (Search Engine Optimization) performance.
• Handled responsibilities as e-marketing & Social media specialist, and promoted company across all social media channels such as Facebook, Twitter, YouTube, LinkedIn, G+ and company blog.
• Managed all functional initiatives of the newly established department called: Corporate Communication Center (CCC), with primarily responsibility for managing the communications risks and opportunities of a business internally.
• Streamlined processes for internal communication channels within the organization, creating filters for all emails sent to company employees, and verifying offline (bulletin boards - plates - roll ups) and online (internal portal announcements and ads) posts.
• Collaborating with IT team to automate processes and become a paperless organization by facilitating employees to creating new request through internal portal as well as develop a connected employee Internal Forum.
• Efficiently handled all communications received and sent by the company; addressed all company costumer emails or directed them to the right department.
Public Relation Administrator:
• Handled whole gamut of PR activities inclusive of promotions, communication strategy, conducted presentation/workshop and oversaw company website administration.
• Represented the company in many kinds of Local & Global Events, such as (GITEX, Riyadh), (GITEX, Dubai) by preparing the required materials & tools, coordinating with each specific organizers in each exhibitions & showrooms representatives.
Other trainings & Certifications: • Sept 2007: Business Communication Skills • Apr 2008: Advanced Public Relation, Meirc -Dubai. • Jun 2008: Self, Time Management • Nov 2008: English Course, LSI - New Zealand • Jan 2009: Effective Presentation Skills • Oct 2009: Strategic Thinking and Planning • Jun 2009: Basic Business Writing • Jul 2010: E-marketing, Al Sharjah • Oct 2010: Team Building, • Mar 2011: Advanced Negotiation Skills • Apr 2011: Creative Problem Solving & Decision Making • Nov 2012: Strategic Internal Communications, Dubai • Apr 2013: PMP Course, Riyadh • Sales Management Skills for 3 days (September 2015) • Planning & Following up (December 2015)
