Digital Media Manager
Initiative Media
Total years of experience :16 years, 3 Months
• Launching digital media on a larger scale to different clients
• Supervise the planning & execution of digital media campaigns
• Approach current and prospective clients with digital solutions including programmatic tactics
• Prepare digital strategies & direction for various clients
• Manage a team of 7 between digital planners, search & performance specialists
• Establish and manage supplier/publisher relationships
• Brainstorm and come up with integrated campaigns that blend traditional and digital
• Research new ways to give the company an edge in the market
• Clients managed include Mobily, KIA, Landmark Group, SACO, NCB Bank, Hamley’s, CAYAN, AMEX, etc…
• Supporting OMG's media agencies (OMD, PHD) with their clients digital requirements
• Successfully managed various digital media campaigns from start to end (Planning, Executing, Reporting)
• Digital planning on multimedia platforms including Social media, Display advertising, SEM, SEO, Mobile marketing, Video advertising...
• Pitched digital media for various clients in different industries including Banking, Electronics, Insurance, FMCG, Government, etc…
*Manage a team of two Online Marketing Specialists, a Graphic Designer and a Web Developer
*Design, budget and implement plans for outbound and inbound marketing activities
*Maintain and build up relationship with existing and potential customers through proper marketing methods
*Coordinate with the Sales team in the Headquarter (MA, USA) to achieve sales and marketing plans and goals
*Plan & Implement Social Media Campaigns (Blog, Facebook, LinkedIn, Twitter, YouTube…)
*Administer the company’s CRM system (Clients and Leads database)
*Implement SEO strategy, Track and Optimize results (On-Page optimization and Link building) to rank high on Google, Bing and other search engines
*Oversee company’s website and optimize it (Design, Layout, Content…)
* Participated in the creation of a new service launched (www.CloudLingual.com)
*Successfully implemented the company’s CRM system (Microsoft Dynamics)
*Performed Email Campaigns (Plan, Track, Optimize)
*PPC (Pay Per Click) Campaigns planning, implementation, optimization and tracking
*Social Media Campaigns planning and launching
*Increased number of leads by 140% during this period
*Submit PR releases online
*Managed the company’s mail servers, IPs, Domains…
*Identifying and developing new markets
*Presenting the Company to prospects/future clients
*Following up and communicating with customers (Phone calls, Meetings, Emails)
*Performing day-to-day product sales, marketing, and service activities.
Courses taken: - Management Systems - Marketing Management - Management Theory - Project Planning & Management - Business Economics - Human Resources Development - Organizational Behavior - Research Methods in Business - Financial Management - Challenges of International Business - Quantitative Methods in Business - Starting a New Business - Hospitality/Tourism Plan & Development
GPA: 3.2
Microsoft Dynamics Certification of completion. CRM implementation and Design
