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Sabra KADI, Senior Account Executive

Sabra KADI

Senior Account Executive·Odoo

United Arab Emirates

Master's degree, Marketing and Business Management

Work experience

Total years of experience: 8 years, 11 months

Senior Account Executive

January 2024 - Present

Odoo

Dubai, United Arab Emirates

January 2024 - Present

Developed and executed a prospecting strategy targeting the UAE, KSA and Africa market utilising a combination of email, phone calls, LinkedIn messaging and event. Specialized in pure outbound roles, independently generating leads. Target Mid Market and Enterprise Account for Trading/Retail, Manufacturing and Professional Services industries.
Demonstrated the value of Odoo platform through demonstrations, tailored to meet client needs and highlight product benefits.
Managed the entire sales cycle, from lead generation to closing, ensuring a cohesive and strategic approach to each phase.
Successfully achieved 105% of the H1 sales quota

Company industry:
Software Development
Job role:
Accounting and Auditing

Core Account Executive

January 2022 - December 2023

Salesforce

London, United Kingdom

January 2022 - December 2023

Successfully managed a portfolio of 50 existing clients and 500 prospects within the High tech, Media and Professional services Industry in SMB market.
Utilized consultative selling and MEDDIC techniques to understand complex customer requirements and craft custom solutions.
Work with an extended team, collaborating with SDRs, Cloud Sales specialists, Sales engineers, Partners, and Managers.
Proactively managed and increase revenue within existing customer by upsold product
Prospect new logo and drive the full sales cycle
Effectively engaged with high-level executives (CEO, CMO, CRO, CTO)
Consistently provide annual, monthly and weekly sales forecasts.
FY23 Achieved 110% of the yearly quota, amounting to an ACV of $600, 000.

Company industry:
Software Development
Job role:
Sales

Sales Business Development Manager

June 2020 - January 2022

Degreed

London, United Kingdom

June 2020 - January 2022

Developed a successful hunting strategy to drive new business in France and Southern Europe.
Mapped and nurtured key accounts, engaging in prospecting and inbound/outbound lead generation.
Drived the full sales cycle, managed meetings, delivered product pitches, and conducted demonstrations for high-level prospects
Lead, recruit and coach teams of Sales Development Representatives focused on outbound campaigns.
Achieved 105% of monthly meeting quota and 102% of the yearly quota (ACV $200k).

Company industry:
Software Development
Job role:
Sales

Business Development Representative

March 2019 - May 2020

Nexthink

London, United Kingdom

March 2019 - May 2020

Identified and developed new business opportunities, consistently surpassing quarterly targets.
Qualified marketing-generated inbound leads with BANT methodology and developed outbound leads through research and proactive outreach.
Represented Nexthink in marketing events, effectively pitching and building brand presence.
Achieved 130% of yearly target

Company industry:
Software Development
Job role:
Sales

Tertiary Buyer

May 2018 - November 2018

EDF

Paris, France

May 2018 - November 2018

Lead procurement processes for travel and facility management services.
Successfully launched an RFP, analyzed internal stakeholder requirements, sourced suppliers, negotiated contracts, and managed supplier relationships.
Implemented new procedures and travel agency platforms, optimized costs, and achieved a 27% cost reduction in the rail category.
Conducted semi-annual analytic reporting for the board

Company industry:
Energy & Renewables
Job role:
Purchasing and Procurement

Media Buyer

September 2016 - September 2017

Ministry of Economy and Finance FRANCE

Paris, France

September 2016 - September 2017

Organized and led procurement workshops with representatives of various ministries to build a procurement strategy
Developed and executed procurement strategies for communication and media services, encompassing media monitoring, event services, and advertising space for various ministries.

Company industry:
Public Administration
Job role:
Purchasing and Procurement

Education

Icd International Business School

June 2017

June 2017

Master's degree, Marketing and Business Management

France

Skills

negociation
Expert
negociation
Expert
Salesforce.com
Expert
Salesforce.com
Expert
Pipeline Development
Expert
Pipeline Development
Expert
Lead Generation
Expert
Lead Generation
Expert
Sales
Expert
Sales
Expert
Sales cycle management
Expert
Sales cycle management
Expert
Value selling
Expert
Value selling
Expert
Consultative selling
Expert
Consultative selling
Expert
Account Management
Expert
Account Management
Expert
BANT
Expert
BANT
Expert
Sales pipeline management
Expert
Sales pipeline management
Expert
PAAS
Intermediate
PAAS
Intermediate
Negotiation
Expert
Negotiation
Expert
Salesforce crm
Expert
Salesforce crm
Expert
MEDDIC
Expert
MEDDIC
Expert
SAAS
Expert
SAAS
Expert
Prospection
Expert
Prospection
Expert

Languages

English

Expert

French

Native Speaker

Arabic

Intermediate