Senior Executive Digital Marketing
CareCloud
Total years of experience :9 years, 4 Months
Plan and execute All paid Digital & Conventional media Activities, including - ATL, BTL (OOH), SMS campaign, social media campaigns, Display & Search advertising campaigns (PPC)
· Plan & execute new product launch
· Researching and analyzing consumer behavior, market trends and competitor activity.
· Building brand awareness and increasing brand value and profitability.
· Plan & execute quarterly marketing calendar
· Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
· Analyzed competitor pages to locate backlink and keyword opportunities.
· Brief designers to developing marketing collaterals and promotional materials.
· Increased outlet footfall through brand activations & social media campaigns
· Provided weekly updates on digital marketing campaigns to director, discussing strategic initiatives and methods for improvement.
· Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
· Monitored return on investment of online and social media marketing efforts.· Plan and execute All paid Digital & Conventional media Activities, including - ATL, BTL (OOH), SMS campaign, social media campaigns, Display & Search advertising campaigns (PPC) · Plan & execute new product launch · Researching and analyzing consumer behavior, market trends and competitor activity. · Building brand awareness and increasing brand value and profitability. · Plan & execute quarterly marketing calendar · Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets. · Analyzed competitor pages to locate backlink and keyword opportunities. · Brief designers to developing marketing collaterals and promotional materials. · Increased outlet footfall through brand activations & social media campaigns · Provided weekly updates on digital marketing campaigns to director, discussing strategic initiatives and methods for improvement. · Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. · Monitored return on investment of online and social media marketing efforts.
· Responsible for Marketing planning and supervising marketing operations to achieve revenue targets.
· Assist Manager Marketing in Brand Management and Marketing activities, developing marketing plan and budget.
· Recommend creative and cost-effective promotional activities.
· Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
· Assist in designing and developing marketing collaterals and promotional materials.
· Generate marketing reports as and when required by the management.
· Co-operate with the management in the development of marketing programs and criteria to achieve sales goals.
· Evaluate current marketing programs and recommend improvements.
· Stay updated with latest marketing trend and competitors ‘activities.
· Monitor and Supervise daily activities of Social Media Executives
•Develop business plan and strategies to meet operational requirements.
•Providing troubleshooting assistance for customer orders, account statuses and relevant problems
•Monitoring customer accounts and providing data and reports to help the sales team
•Liaison with back end team and get the operational activities done
•Develop sales commission plans and sales Strategies
•Timely planning of inventory with the co-ordination of supply chain team.
•Preparing timely daily sales reports, trend analysis, month on month, quarterly, half yearly and yearly growth analysis
•Managing multiple project simultaneously .e.g. (Transcription).
•Work closely with sales team, management and finance to support forecasting/business planning processes
•Managing the correspondence between the sales team and their clients
Develop business plan and strategies to meet operational requirements.
Develop sales commission plans and sales Strategies
Manage hiring, training and promotions for department.
Define business operating and financial objectives.
Assist in design and implementation of business workflows and procedures
Provide guidance and training to less experienced personnel in business operations
Develop customer relationships and ensure profitable performance of business operations.
Supervise overall planning systems, financial management and control
Managing quality Control Project (Transcription).
Setting and reviewing budgets and managing cost.
•Identify business opportunities and target markets
• Make initial customer contact through calls
• Formulate business proposals according to customers’ business needs
• Develop new opportunities and close existing ones
• Build meaningful relationships within the company and outside.
• Follow up on service and / or product once the delivery has been made
• Arrange meetings with potential clients
• Challenge objections in order to get the customer to buy a product
• Record sales information and maintain customers’ records
• Prepare sales reports by analyzing and summarizing information
Identifying new sales leads
Pitching products and/or services
Maintaining fruitful relationships with existing customers
Prepare and then follows up on any sales quotations made for clients,
negotiate terms with the client at a cost best suited for them.
Preparing PowerPoint presentations and sales displays
Contacting clients to inform them about new developments in the
company’s products
Developing quotes and proposals
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skills
MBA in Marketing
Bachelors in Commerce
Pre engineering
