Saeed Ali Al Mheiri, communications manager

Saeed Ali Al Mheiri

communications manager

twofour54 Media Zone Authority

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Integrated Strategic Communications
Experience
12 years, 9 Months

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Work Experience

Total years of experience :12 years, 9 Months

communications manager at twofour54 Media Zone Authority
  • United Arab Emirates - Abu Dhabi
  • My current job since May 2019

Responsible for maintaining transparency and a community feel throughout the twofour54 ecosystem by providing constant, reliable and accurate communication of relevant projects information and developments across all channels.

My focus is to enable the creation and delivery of commercial communication strategies, and provide hands-on, end-to-end implementation across all commercial units to drive commercial success.

Furthermore, my role supports in the corporate communications projects and the whole marketing communications department throughout all digital, and traditional marketing communication channels in brand positioning, copywriting, advertising, and other tactical deliverables.

Senior Executive Corporate Communications at UAE GENERAL CIVIL AVIATION AUTHORITY
  • United Arab Emirates - Dubai
  • May 2017 to May 2019

The Senior Communications Executive manages the day-to-day work of the GCAA communications department.

Responsible for:

Media and Campaign Strategy
preparing internal and external announcements
hands-on delivery of events and media
proofing/copy editing
ensuring communications are consistent, adhering to brand guidelines
stakeholder engagement
updating web and social media content
audiovisual editing
ensuring key messages are joined up across the department
working with departments on special projects
providing a range of collateral
Media Relations and Media Buying
Crisis Communication
New Media and Social Media Channels Management
Project Management of Ajwaa Quarterly Magazine (UAE Aviation Industry Magazine)

communication officer at Dubai Air Navigation Services
  • United Arab Emirates - Dubai
  • September 2016 to May 2017

Create and translate material and content in Arabic and English.

Assist in Public Relations campaign strategies and tactics.

Managing the active distribution, design and implementation of marketing brochures and content.

Handling internal communication ensure the regular, professional, accurate communication with employees.

Event optimisation and execution including logistics.

Branding, collateral, gifts and VIP corporate gifts.

Visual communication, and event branding and design.

Events planning, execution and logistics.

Experience Analyst at Cleveland Clinic Abu Dhabi
  • United Arab Emirates - Dubai
  • February 2013 to February 2016

Create marketing programs to caregivers, scripting and on the job training for all caregivers on communication. Support communication activities during executive visits.
Drafting external presentations, speeches, external/ internal communications activities.
Collaborate with stakeholders on CCAD internal and external communications activities.
Determine strategic communication needs and priorities and translate them into appropriate actions. Create and translate material and content in Arabic and English.
Assist in Public Relations campaign strategies and tactics.
Managing the e ective distribution, design and implementation of marketing brochures and content.

Executive Events and Public Relations at Watani
  • United Arab Emirates - Dubai
  • July 2012 to November 2013

Event optimization: to ensure the entire event costs are optimized as per the actual situation at the event.
Ensure constant, transparent, accurate and positive communication within the team
(involved sales, production, branding, sales force, marketing, client relations, accounting and any other parties).
Client relations: to ensure the regular, professional, accurate communication with clients.
Fostering community relations through events such as open days and through involvement in community initiatives.
Devising and coordinating photo opportunities.
Collating and analyzing media coverage.
Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
Preparing and supervising the production of publicity brochures, handouts, direct mail lea ets, promotional videos, photographs, lms and multimedia programmes.
Sourcing and managing speaking and sponsorship opportunities. Conduct market research.
Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email. Creating, editing content for social media channels in English and Arabic (Twitter, Instagram, Facebook).

Sales Officer at al tayer insignia
  • United Arab Emirates - Dubai
  • May 2010 to August 2011

n Make the sales process easy and stress free for the customers while providing the upmost of luxury customer service.
n Know the product inside and out; always maintain general knowledge about the business and products.
n Develop and maintain a customer database.
n Develop and make presentations of company products and services to current and potential clients.
n Deal with customer complaints and conflicts.
n Respond to sales inquiries and concerns by phone, electronically or in person.
n Ensure customer service satisfaction and good client relationships.
n Quality checks on product and service delivery.

Education

Bachelor's degree, Integrated Strategic Communications
  • at Zayed University
  • June 2013

Zayed University Short Story Club President Student Council Media Manager. (Dubai).

Diploma, Business Studies
  • at Queensland University of Technology
  • March 2009

Ministry of Higher Education and Scientific Research Scholarship Student

High school or equivalent, High school diploma
  • at Al Khaleej National School
  • May 2007

High School American Diploma in General Education and Advanced Placements.

Specialties & Skills

Events Organizing
Building Customer Relations
Executive Communications
Social Media Marketing
Public Relations
Final Cut Pro
Adobe Flash
Adobe Illustrator
Adobe InDesign
Newswriting
Ms Word
public speaking
Aperture
Ms Access
Creative Writing
Adobe Photoshop
MS Powerpoint
MS Excel
Event planning

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Expert
French
Beginner

Memberships

Dubai Press Club
  • Young Journalist
  • June 2005
Zayed Short Story club
  • Writer
  • February 2010

Training and Certifications

Improving Your Sales Skills - The Key Elements Of Successful Selling (Certificate)
Date Attended:
June 2012
Valid Until:
June 2012
Etiquette For Excellent Customer Service (Certificate)
Date Attended:
March 2011
Valid Until:
March 2011
Fundamentals of Quality Management (Certificate)
Date Attended:
March 2013
Valid Until:
March 2013
Customer Service Management (Certificate)
Date Attended:
February 2012
Valid Until:
February 2012

Hobbies

  • Reading, Writing, Puzzle Solving
    Founding of the book club in my organisation.