Project Marketing Manager
P&G Gulf
Total years of experience :4 years, 1 Months
P&G Gulf, Dubai, UAE
Project Marketing Manager 2011 - 2013
Roles and Responsibilities
* Managed 34 projects worth over $188 million across the Gulf with timely execution
* Growing brands in the region with effective consumer targeted initiatives such as university trials and sampling campaigns
* Increase market share in business by with creative and sound business planning
* Collaborate with sales team for timely execution of initiatives in market with holistic campaign drives
* Ensure that all communication is in-line with the brands equity whether it is print ad, radio or television commercials
* Month meetings with distributors and our Demand team guarantee we are meeting our targets as coming up with fast solutions to bridge gaps in sales with initiatives.
* Weekly Calls with Global Business Team to discuss new strategies or share best in class examples from P&G business from around the world and possible reapplication here in the Gulf
* Approved artworks for Gillette and other brands to certify that communicates and promotes the equity of the brand
* Present in Yearly Market Development Meetings to our CEEMEA directors and introduce new fiscal year initiatives
* Prepared documented solutions for system enhancement and improved efficiency.
* Monitored and evaluated quality of data reports delivered from vendors / partners.
* Provide feedback to less experienced co-workers on work products for improved delivery.
* Organized and facilitated meetings to discuss project progress and changes with the leadership team.
* Developed the quality assurance review processes and requirements to improve quality rating scores.
* Collected requirements to present for system development.
Achievements to date
* Managed 34 projects worth over $188 million across the Gulf with timely execution such as Gillette ProGlide, Braun "Choose your Style"
* Received Platinum Recognition Award for excellence in Project Management on Mach 3 Sensitive Initiative by managing excellent in store exploitation with stores I have managed
* Led business initiatives that helped grow the business using my analytical expertise and knowledge from consumer research
* Successfully launched Gillette ProGlide 2011 in the entire Gulf region
* 92% market share of Gillette in the region by developing brand equity and further strengthening the business with wisely chosen events to promote brands
Market Analyst Manager 2009-2011
Roles and Responsibilities
* Weekly meetings with the Demand team to align future sales plans and make preparation to have ample stock to meet the sales targets
* Determined sales forecast and managed supply to all Gulf markets
* Dealt with distributors and discussed promotions to gain incremental sales for our products
* Ensured a sound sales and shipment plan for the full fiscal year
* Delivered and presented long term market and sales forecast process.
Established long term strategic options to support growth.
Proficiently selected response and define action steps.
Prepared and created critical data and presentation materials for key division communications.
Achievements to date
* Maintained 99% service rate delivery with all the categories that I manage
* Best in class Non Performing Inventory control for all the business that I manage
* Received numerous Power of You Awards for Demand Analysis Excellence in the categories I have managed for great forecast accuracy
* Pro actively saved $320, 000 worth of inventory by selling to broker instead of scrapping products
