safwan alsulaimani

Achieving an up sales target of 15 billion SR through intended CRM sales
strategy for a variety of retail lending products
* Being the focal point of analytical use cases across the bank
* Leading strong relationships with all retail business heads & IT to enable all
analytical use cases
* Increasing product penetration through customer's centric methods
* Bridging between data scientists and business units through effective
communication
* Holding a weekly forum with the CEO on the ROI of operationalized AI use
cases

Achieved an up sales target of 7.5Billion SR through intended CRM sales
strategy for a variety of financial lending products
* Developed & Managed Lease Finance propensity models
* Increased both cross-sell/up sales Mortgage Finance products (REDF)
* Increased product penetration through customer-centric methods
* Developed and applied channel propensity models
* Reached 40% of bank sales (on lending products) through smart propensity
leads
* Managed the customer's sales portfolio with a 360 holistic view
* Enabled leads effectiveness through all digital touchpoints
* Built a strong customer relationship with all business units & product
owners
* Analyzed the customer's purchase behavior.
* Built new processes for any newly joined services to be sold in the branches
as leads.
* Identified KPIs for reporting the performance of both branches and call
centers
* Refined propensity and event-driven models by vetting model robustness,
and providing business-sense input
* Shared with Group heads the insights on customer's portfolio to forecast for
sales Targets

Managed the relationship between the call center and the branches and
made sure that all branch staff around the kingdom are trained and have
the knowledge to use the CRM tool

Prepared Service Level Agreements for all Business units and Operation
Level Agreements for all IT Departments